Using Archetypes to Build Powerful Brands
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The document discusses Carl Jung's theory of archetypes, which are universal symbols and patterns that are part of the collective unconscious and influence human behavior. It notes there are 12 main archetypes according to Jung's theory, including the Magician, Innocent, Jester, Outlaw/Lover, Everyman, Hero, Sage, Explorer, Caregiver, Creator. The document encourages using archetypes to build powerful brands by tapping into these universal symbols that resonate across cultures. It provides the website www.brandhouse.com as a resource for companies to identify their archetype.
Using Archetypes to Build Powerful Brands
- 1. Gather 2011 – Kansas City, Mo Using Archetypes to Build Powerful Brands
- 2. Gather 2011 – Kansas City, Mo Carl Gustav Jung Image: www.mindblink.org Jung’s Archetypal Theory “There are collective forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time as individual products of the unconscious. These as imprinted and hardwired into our psyches.”
- 3. Gather 2011 – Kansas City, Mo 12 Master Archetypes
- 4. Gather 2011 – Kansas City, Mo Magician Innocent Jester Outlaw/ lover Everyman Hero Sage Hero Outlaw Lover Explorer Caregiver LoverCreator Archetypes are Everywhere
- 5. Gather 2011 – Kansas City, Mo
- 6. Gather 2011 – Kansas City, Mo Before After
- 7. Gather 2011 – Kansas City, Mo www.brandhouse.com >> Find Your Archetype