Using categorisation systems to choose the best IA approach - 2023.pdf
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The document discusses information architecture (IA) and provides guidelines for categorizing content effectively. It covers various approaches, including user research, content audits, and strategic considerations when creating an IA. Additionally, it includes resources for training and further learning on content strategy.
Using categorisation systems to choose the best IA approach - 2023.pdf
- 1. www.ellegeraghty.com USING CATEGORISATION SYSTEMS TO CHOOSE THE BEST IA APPROACH
- 2. Radio producer ABC radio BA Comms Project manager Guide Dogs Amnesty International NSW Government MA, Information and knowledge management Content strategist First Australians Capital HBF insurance Woolworths Art Gallery NSW ASIC IAG Sydney University City of Sydney Australian Museum Qantas Atlassian NSW Government Virgin Mobile Foxtel Dip, Graphic design Grad cert, Artificial intelligence 2 HELLO, I’M ELLE
- 5. 5 Content audit Content analysis Analytics User research User tasks Key business drivers IA INPUTS
- 7. What are the SEO implications How deep should it be? 7 IA QUESTIONS How many groups? IA shape? Labeling conventions? How many clicks? How many levels can I have? Can I use acronyms? How wide should my IA be? Why am I doing this! How many words can I use in my label? How many options at each level? Taxonomy?
- 8. 8 Photo by Hans-Peter Gauster on Unsplash WHERE TO START?
- 9. 9 01 Subject types eg Dogs, Home, Insurance, Dresses 02 User groups eg Teacher, Media, Industry 03 User mindset eg Beginner, Expert 04 Ergonomic eg Highly trafficked content 05 Strategic value eg Indigenous focus, New product launch 06 eg Recycle more, Complete form on time Desired behaviours 07 Time eg Most recent, Next week, Wednesdays 08 Geography eg Closest to you, Postcode, Country 09 Alphabetical eg ABC 10 Template type eg Form, Video 11 Process eg Start, Beginning, End 12 Hybrid A hybrid of the above CATEGORISATION OPTIONS
- 11. www.ellegeraghty.com 11 Meetup Sydney Content Strategy Meetup www.sydneycontentstrategy.com/ Training workshops November - online www.ellegeraghty.com/training 1 2 Blog How to categorise content https://www.ellegeraghty.com/blog/ 2019/how-to-categorise-content 4 Slides www.slideshare.net/catellest/ introduction-to-information- architecture-elle-geraghty 3 WANT TO LEARN MORE?
- 12. 12 QUESTIONS