Using Hootsuite in the Classroom to Teach Social Media Measurement
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This document outlines the importance of social media measurement for educators, emphasizing the need for students to understand and apply data strategies in public relations and marketing. It introduces Hootsuite as a leading tool used in over 500 universities, offering resources and assignments to enhance learning about social media analytics. The document also addresses the challenges of data overload and ethical issues while promoting engagement and relationship building through effective social media use.
![@kfreberg
HOOTSUITE
‣ Leading social media monitoring dashboard
‣ Launched in over 500+ universi2es world wide
‣ Programs include: Video lessons, cer2fica2ons, videos, worksheets, and
applica2ons of monitoring, listening, and repor2ng exercises
‣ Range of products
‣ Hootsuite Higher Educa2on Program
‣ Podium
‣ Hootsuite Pro / Enterprise
‣ Hootsuite Campaigns [Beta]
‣ Analy;cs
‣ Lessons
‣ Interviews with Professionals
‣ Prac2ce Exercises
‣ Opportuni2es for Personal Branding & Client Work for students](https://image.slidesharecdn.com/bea2016-160419134045/85/Using-Hootsuite-in-the-Classroom-to-Teach-Social-Media-Measurement-9-320.jpg)
![@kfreberg
OTHER RESOURCES
▸Hoot suite
▸Lessons, blog posts, & guides
▸Buffer
▸Best practices and resources
▸SproutSocial
▸Webinars + guides [analytics - http://ow.ly/Zzo3K]
▸RazorSocial
▸Best blog for latest tools for analytics + other social media
▸Spredfast Social Media Measurement White Paper [http://ow.ly/Zzof]
▸RazorTools [White Paper]
▸Delmondo White Paper for Snapchat Analytics](https://image.slidesharecdn.com/bea2016-160419134045/85/Using-Hootsuite-in-the-Classroom-to-Teach-Social-Media-Measurement-14-320.jpg)
Using Hootsuite in the Classroom to Teach Social Media Measurement
- 1. SOCIAL MEDIA MEASUREMENT: TEACHING WITH HOOTSUITE @kfreberg
- 2. @kfreberg AGENDA ▸ Introduction ▸ Overview of social media measurement ▸ Importance of social media measurement (challenges and benefits for educators) ▸ Overview of Hootsuite ▸ Exercises and Assignments using Hootsuite ▸ Q&As + Resources
- 3. SOCIETAL CHANGE… IS NOW UPON HIGHER EDUCATION. NEW EXPECTATIONS OF TRANSPARENCY, DIALOG AND “RETURN ON INVESTMENT” ARE CHALLENGING UNIVERSITY LEADERS TO FIND NEW WAYS OF DEMONSTRATING THEIR INSTITUTIONAL VALUE TO THOSE OUTSIDE OF ACADEMIA, EVEN TO THOSE WHO QUESTION THE VALUE OF A COLLEGE DEGREE. Edelman Education Report 1.14.16 @kfreberg
- 4. @kfreberg WHAT IS SOCIAL MEDIA MEASUREMENT? The discipline that helps companies measure, assess and explain the performance of social media initiatives in the context of specific business and communication objectives.
- 5. @kfreberg WHY IS SOCIAL MEDIA MEASUREMENT IMPORTANT? There is a growing need in PR, Marketing, and Communication for students to have the understanding of listening, measuring, and applying data into strategies to facilitate conversations and formulate relationships with key audiences. Insights could drive ‣ Better informed strategies ‣ Promote ethical and proactive social care with customers ‣ Creative ideas for content marketing strategies ‣ Prevent issues that could translate into crises ‣ Improve relationships with key audiences ‣ Engage with customers to sustain long-term relationships
- 6. CHANNEL CAPTURE LISTENING AND MONITORING CAPABILITIES PRODUCT $$$ + DEPENDABILITY WITH SUPPORT CATEGORIZATION RELIABLE CAPTURE THROUGH API CLEAR NAVIGATION + CONSISTENT USER INTERFACE DOWNLOADABLE CAPABILITIES METRICS / HISTORICAL DATA / SPAM PREVENTION TUTORIALS / CUSTOMER SUPPORT OPPORTUNITIES FOR COLLABORATION EVALUATING TOOLS FOR MEASUREMENT FOR CLASSES
- 7. @kfreberg UNDERSTANDING SOCIAL MEDIA MEASUREMENT BENEFITS CHALLENGES Insights into audiences Lots of data + Ethical/Privacy Issues Real-;me feedback and engagement Informa;on overload In-depth insight about brand conversa;ons, influencers, and network analysis Lack of Educa;on and Training in Programs Provides data to provide to senior management about power of social media and word-of-mouth conversa;on via social media. New services & trends in analy;cs
- 8. HOOTSUITE
- 9. @kfreberg HOOTSUITE ‣ Leading social media monitoring dashboard ‣ Launched in over 500+ universi2es world wide ‣ Programs include: Video lessons, cer2fica2ons, videos, worksheets, and applica2ons of monitoring, listening, and repor2ng exercises ‣ Range of products ‣ Hootsuite Higher Educa2on Program ‣ Podium ‣ Hootsuite Pro / Enterprise ‣ Hootsuite Campaigns [Beta] ‣ Analy;cs ‣ Lessons ‣ Interviews with Professionals ‣ Prac2ce Exercises ‣ Opportuni2es for Personal Branding & Client Work for students
- 11. @kfreberg USING HOOTSUITE FOR CLASSES ▸ CLASS ASSIGNMENTS ▸ Personal Branding Audit ▸ Client Proposal ▸ Live tweeting events + report analysis ▸ Case Study for Brand and/or small business ▸ PROFESSIONAL ASSIGNMENTS ▸ Internship ▸ Practicum ▸ Campaigns Class / Capstone ▸ Freelance + Consulting Opportunity
- 12. @kfreberg MANAGING ONLINE PERSONA AUDIT ASSIGNMENT
- 14. @kfreberg OTHER RESOURCES ▸Hoot suite ▸Lessons, blog posts, & guides ▸Buffer ▸Best practices and resources ▸SproutSocial ▸Webinars + guides [analytics - http://ow.ly/Zzo3K] ▸RazorSocial ▸Best blog for latest tools for analytics + other social media ▸Spredfast Social Media Measurement White Paper [http://ow.ly/Zzof] ▸RazorTools [White Paper] ▸Delmondo White Paper for Snapchat Analytics
- 15. @kfreberg OTHER RESOURCES ▸@hootsuite ▸@buffer ▸@sproutsocial ▸@spredfast ▸@delmondo ▸@chriskerns ▸@iancleary ▸@nickcicero ▸@shonaliburke BRANDS & AGENCIES TO FOLLOW FOR UP TO DATE MEASUREMENT & APPLIED PRACTICES FOR SOCIAL MEDIA PROFESSIONALS TO FOLLOW ON TWITTER
- 16. DELMONDO The State of Nick Cicero Fall 2015 Snapchat Analytics DELMONDO