Using images to enhance your social media strategy
Download as PPTX, PDF0 likes488 views
The document discusses various strategies for increasing engagement and brand awareness through image sharing on social media platforms. It highlights the effectiveness of infographics, trending topics, behind-the-scenes content, celebrity images, and humor as shareable content types. The document emphasizes the importance of leveraging existing data and encouraging network participation to maximize impact.
Using images to enhance your social media strategy
- 2. Facebook: 36 Billion photos uploaded per year Flickr: 130 Million photos uploaded per month Twitter: 27.1k retweets of last week’s most popular image “A picture paints a thousand words”
- 3. Increase your following Increase your engagement Increase brand awareness Make your brand feel like a more ‘approachable’ brand Engage your network Drive traffic to your website
- 4. 1. Infographics 2. “Of the Moment” 3. A Fresh Perspective 4. Celebrity 5. Humour These ideas can all be implemented using your existing social networks…AND spread more widely using image sharing networks…
- 5. What do I mean? Graphic representations of data / knowledge Why are they Sharable? Infographics present complex info quickly & clearly. They are both beautiful & informative making them a fun, interesting and engaging way of sharing information.
- 6. Microsoft have branded the image to This ensure it infographic gave great has been brand shared tens exposure of despite the thousands fact it is not of times overtly promotional
- 7. Visually present data crowd-sourced from your networks Use your existing data to produce infographics relevant to your industry Create a library of infographics which summarise important aspects of your industry
- 8. What do I mean? Images that sum up what your audience is thinking or feeling right now. Why are they sharable? If you can ride the back of whatever is trending at the moment with a really strong picture, you can be sure it will prove popular, if only for a short period.
- 9. This iconic picture was shared worldwide during the London Riots of 2011 The image was popular because it perfectly encapsulated what was happening in an interesting way that sparked attention
- 10. Take / create and share pictures which are relevant to the news / trending topics Get in the habit of taking ‘snaps’ when out and about which can be quickly got online, whilst most relevant Encourage your network to share topical pictures with you Social media team to attend highly topical events & live tweet / photograph
- 11. What do I mean? Taking something familiar and providing a new viewpoint e.g. ‘Behind the Scenes’ Why are they sharable? People are always interested in a new spin on things and are often fascinated by how things work behind the scenes in particular
- 12. Behind the scenes at Aardman. People are often interested to see a fresh perspective on things, or understand more about how a finished product comes about.
- 13. Behind the scenes images at your business showing e.g. product production Day in the life type images of employees Visit customers esp if doing exciting projects (&/or get them to share their images)
- 14. What do I mean? Pictures of or about celebrities – this includes figures who are well known within your field Why are they sharable? People love to share images of celebrities, especially if they’re a little bit different or give a glimpse into their daily life. They are some of the most shared images online.
- 15. If a well known name visits your office, make sure to take several photographs inc of them doing work behind the scenes. If events are hosted by celebs, make sure to get some great pics with your branding Have your network share pics when celebs visit them
- 16. What do I mean? This might be a cartoon, a mocking infographic or chart or just a photo of something amusing. Why are they sharable? Humour has great currency online. We all like a laugh and if something really tickles us, the chances are that we’ll share it with our online networks.
- 17. This amusing infographic has been shared a whopping 15k times on Facebook. Part of the appeal is that it looks serious but isn’t.
- 18. Encourage your network to share amusing pictures on specific topics – perhaps with prizes for the funniest Create amusing infographics that your network will share e.g. A tongue in cheek guide to your industry Share funny moments from your offices
- 19. Establish a culture of image sharing in your existing networks to see what works Establish a presence on major image sharing sites e.g Flickr, Pinterest, Instagram
- 20. For lots more social media ideas: www.pookyshares.com @pookyh www.pinterest.com/pookyh