Using Journalists For Cheap PR, by Adam Kidan
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The document discusses the benefits of using journalists for cost-effective public relations strategies. It emphasizes building strong relationships, understanding audience niches, providing valuable story ideas, and maintaining a database of journalist contacts. Staying relevant with fresh and culturally significant content is essential for successful engagement with journalists.
Using Journalists For Cheap PR, by Adam Kidan
- 2. PR is a great way for a company to get their story out and expose them to as many people as possible There’s only one problem…
- 3. It’s ! expensive! But there’s a workaround…
- 5. Establish relationships • Build strong relationships with journalists • Many journalists can also offer valuable advice and insight • They can help you tell your story
- 6. Identify your niche • Understand your potential audience, and how your story is valuable to them • For example, don’t try to court a journalist for Elle if you have a tech startup
- 7. Provide intros and ideas • Provide journalists with new and interesting stories • You’ll have a great relationship with them if they see you as a great source of content
- 8. Keep track of journalists • Keep a database tracking the info of every journalist you meet • Most of this is pretty easy to find online
- 9. Stay relevant • You want both remarkable and culturally relevant stories • Your pitches need to be able to pique their interests and those of their readers • Journalists can’t help you if you can’t offer them fresh content