Using linguistic analysis to break through the noise - #CLZSF - Benjamin Spiegel
Download as PPTX, PDF2 likes2,199 views
The document discusses the evolution of digital marketing strategies, emphasizing the importance of understanding consumer behavior through linguistic analysis. It highlights the need to connect with consumers by analyzing their language and thoughts, and offers tools for data collection and analysis. The presentation also covers competitive insights and machine learning applications to improve marketing outcomes.
![August 11–14, 2014 | #CZLSF | @ClickZLive
pyOut = {}
for str in kIn['Col0']:
tokens = str.split(':', 1)
if len(tokens):
if tokens[0] in pyOut:
column = pyOut[tokens[0]]
else:
column = []
column.append(tokens[1].strip())
pyOut.update({tokens[0] : column})](https://image.slidesharecdn.com/benjaminspiegel2-140817153357-phpapp01/85/Using-linguistic-analysis-to-break-through-the-noise-CLZSF-Benjamin-Spiegel-71-320.jpg)
Using linguistic analysis to break through the noise - #CLZSF - Benjamin Spiegel
- 1. August 11–14, 2014 #CZLSF | @ClickZLive The Global Conference Series Designed by Digital Marketers, for Digital Marketers The Language of Discovery Using linguistic analysis to break through the noise Benjamin Spiegel Managing Director, Strategy @nxfxcom / @GroupMWorldWide
- 2. August 11–14, 2014 | #CZLSF | @ClickZLive THINGS USED TO BE SIMPLE
- 3. August 11–14, 2014 | #CZLSF | @ClickZLive
- 4. August 11–14, 2014 | #CZLSF | @ClickZLive THINGS HAVE EVOLVED
- 5. August 11–14, 2014 | #CZLSF | @ClickZLive
- 6. August 11–14, 2014 | #CZLSF | @ClickZLive DEVICES HAVE EVOLVED
- 7. August 11–14, 2014 | #CZLSF | @ClickZLive
- 8. August 11–14, 2014 | #CZLSF | @ClickZLive DIGITAL WAS SIMPLE TOO
- 9. August 11–14, 2014 | #CZLSF | @ClickZLive
- 10. August 11–14, 2014 | #CZLSF | @ClickZLive
- 11. August 11–14, 2014 | #CZLSF | @ClickZLive THINGS EVOLVED, AGAIN
- 12. August 11–14, 2014 | #CZLSF | @ClickZLive
- 13. August 11–14, 2014 | #CZLSF | @ClickZLive I NEED CAR INSURANCE
- 14. August 11–14, 2014 | #CZLSF | @ClickZLive
- 15. August 11–14, 2014 | #CZLSF | @ClickZLive
- 16. August 11–14, 2014 | #CZLSF | @ClickZLive GOOGLE EVOLUTION: I NEED A TRUCK
- 17. August 11–14, 2014 | #CZLSF | @ClickZLive
- 18. August 11–14, 2014 | #CZLSF | @ClickZLive
- 19. August 11–14, 2014 | #CZLSF | @ClickZLive
- 20. August 11–14, 2014 | #CZLSF | @ClickZLive
- 21. August 11–14, 2014 | #CZLSF | @ClickZLive
- 22. August 11–14, 2014 | #CZLSF | @ClickZLive
- 23. August 11–14, 2014 | #CZLSF | @ClickZLive
- 24. August 11–14, 2014 | #CZLSF | @ClickZLive NNGROUP.COM/BOOKS/EYETRACKING-WEB-USABILITY/
- 25. August 11–14, 2014 | #CZLSF | @ClickZLive MISSCONCEPTIONS
- 26. August 11–14, 2014 | #CZLSF | @ClickZLive (I AM A HAPPY CONSUMER)
- 27. August 11–14, 2014 | #CZLSF | @ClickZLive (I AM A HAPPY CONSUMER)
- 28. August 11–14, 2014 | #CZLSF | @ClickZLive WWW.LUMAPARTNERS.COM/LUMASCAPES/
- 29. August 11–14, 2014 | #CZLSF | @ClickZLive
- 30. August 11–14, 2014 | #CZLSF | @ClickZLive
- 31. August 11–14, 2014 | #CZLSF | @ClickZLive LOTS OF NOISE
- 32. August 11–14, 2014 | #CZLSF | @ClickZLive FIGHTING FOR THE CONSUMERS ATTENTION
- 33. August 11–14, 2014 | #CZLSF | @ClickZLive
- 34. August 11–14, 2014 | #CZLSF | @ClickZLive
- 35. August 11–14, 2014 | #CZLSF | @ClickZLive 1. Who are our consumers 2. Where are our consumers 3. Are they ready to buy Now we know things like WHO – WHERE - WHEN
- 36. August 11–14, 2014 | #CZLSF | @ClickZLive WE ARE MISSING THE MOST IMPORTANT THING.
- 37. August 11–14, 2014 | #CZLSF | @ClickZLive WHAT TO SAY!
- 38. August 11–14, 2014 | #CZLSF | @ClickZLive OUR ADVANTAGE (OVER TRADITIONAL)
- 39. August 11–14, 2014 | #CZLSF | @ClickZLive
- 40. August 11–14, 2014 | #CZLSF | @ClickZLive UNIQUE CONSUMER EXPERIENCES
- 41. August 11–14, 2014 | #CZLSF | @ClickZLive
- 42. August 11–14, 2014 | #CZLSF | @ClickZLive WE HAVE THE LARGEST CONSUMER PANEL IN THE WORLD
- 43. August 11–14, 2014 | #CZLSF | @ClickZLive THE INTERNET WHERE CONSUMERS LOVE TO TALK
- 44. August 11–14, 2014 | #CZLSF | @ClickZLive REDEFINE CONSUMER UNDERSTANDING
- 45. August 11–14, 2014 | #CZLSF | @ClickZLive SOCIAL LISTENING SEARCH DATA PANELS SURVEYS
- 46. August 11–14, 2014 | #CZLSF | @ClickZLive READING…
- 47. August 11–14, 2014 | #CZLSF | @ClickZLive …WHAT THEY THINK & SAY
- 48. August 11–14, 2014 | #CZLSF | @ClickZLive NUMBERS VS WORDS
- 49. August 11–14, 2014 | #CZLSF | @ClickZLive LANDING PAGE METRICS /COUPONS 1,000 VISITS 17% BR /FEATURES 3,000 VISITS 27% BR
- 50. August 11–14, 2014 | #CZLSF | @ClickZLive WOULDN’T YOU RATHER HAVE
- 51. August 11–14, 2014 | #CZLSF | @ClickZLive “I like the smell” “very efficient” “great price”
- 52. August 11–14, 2014 | #CZLSF | @ClickZLive USING LINGUISTICAL ANALYSIS TO BETTER CONNECT WITH OUR CONSUMERS
- 53. August 11–14, 2014 | #CZLSF | @ClickZLive WHERE TO START (2 EXAMPLES)
- 54. August 11–14, 2014 | #CZLSF | @ClickZLive #1 SOCIAL MEDIA
- 55. August 11–14, 2014 | #CZLSF | @ClickZLive #CLZSF
- 56. August 11–14, 2014 | #CZLSF | @ClickZLive #1 GET DATA https://dev.twitter.com/docs/api/1.1/get/search/tweets
- 57. August 11–14, 2014 | #CZLSF | @ClickZLive #2 PICK A TOOL http://rapidminer.com/products/rapidminer-studio/
- 58. August 11–14, 2014 | #CZLSF | @ClickZLive #3 BUILD A FLOW Its easier then it looks
- 59. August 11–14, 2014 | #CZLSF | @ClickZLive SAMPLE FLOW
- 60. August 11–14, 2014 | #CZLSF | @ClickZLive
- 61. August 11–14, 2014 | #CZLSF | @ClickZLive POS FILTER PATTERN OF SPEECH
- 62. August 11–14, 2014 | #CZLSF | @ClickZLive
- 63. August 11–14, 2014 | #CZLSF | @ClickZLive POS? WHAT ARE PATTERNS OF SPEECH
- 64. August 11–14, 2014 | #CZLSF | @ClickZLive
- 65. August 11–14, 2014 | #CZLSF | @ClickZLive AMAZING RESULTS IN TEXT BASED ADS
- 66. August 11–14, 2014 | #CZLSF | @ClickZLive
- 67. August 11–14, 2014 | #CZLSF | @ClickZLive #2 COMPETITIVE INSIGHTS
- 68. August 11–14, 2014 | #CZLSF | @ClickZLive
- 69. August 11–14, 2014 | #CZLSF | @ClickZLive
- 70. August 11–14, 2014 | #CZLSF | @ClickZLive https://snap.stanford.edu/data/web-amazon.html
- 71. August 11–14, 2014 | #CZLSF | @ClickZLive pyOut = {} for str in kIn['Col0']: tokens = str.split(':', 1) if len(tokens): if tokens[0] in pyOut: column = pyOut[tokens[0]] else: column = [] column.append(tokens[1].strip()) pyOut.update({tokens[0] : column})
- 72. August 11–14, 2014 | #CZLSF | @ClickZLive
- 73. August 11–14, 2014 | #CZLSF | @ClickZLive COMPETITOR ATTRIBUTES
- 74. August 11–14, 2014 | #CZLSF | @ClickZLive NEGATIVE ATTRIBUTES
- 75. August 11–14, 2014 | #CZLSF | @ClickZLive LEARNERS / PREDICTORS 1. Keyword tagging by intend 2. Engagement by condition 3. Most Likely outcomes 4. Ranking Factors Machine learning
- 76. August 11–14, 2014 | #CZLSF | @ClickZLive CURRENT PROJECT
- 77. August 11–14, 2014 | #CZLSF | @ClickZLive
- 78. August 11–14, 2014 | #CZLSF | @ClickZLive
- 79. August 11–14, 2014 | #CZLSF | @ClickZLive
- 80. August 11–14, 2014 | #CZLSF | @ClickZLive *NON BRANDED, EQUAL EQUITY ETC. VERY OBJECTIONABLE
- 81. August 11–14, 2014 | #CZLSF | @ClickZLive WHERE SHOULD YOU LOOK FOR YOUR DATA? - CRM SYSTEM - CUSTOMER SUPPORT EMAILS - SUPPORT FORUM - KNOWLEDGE BASE (BY PV) - RATINGS AND REVIEWS
- 82. August 11–14, 2014 | #CZLSF | @ClickZLive THANK YOU QUESTIONS? @NXFXCOM