Using Linked In For Sales Prospecting - 4 Strategies For Account Managers

The document outlines four strategies for utilizing LinkedIn effectively in sales prospecting, emphasizing the importance of expanding one's network and using advanced search functionality. It highlights the need to connect with customers after meetings, seek out 'super connectors', and regularly provide value to first-degree contacts. The author, Roch Gauthier, shares insights from discussions with sales account managers and encourages them to leverage LinkedIn to enhance their sales efforts.