Using LinkedIn to Build Your Personal Brand
1 like299 views
The document provides guidance on building a personal brand using LinkedIn, emphasizing the importance of an updated profile that showcases strengths, skills, and career goals. Key recommendations include uploading an updated resume, a profile photo, and work samples, as well as engaging with industry content to enhance visibility to employers. It highlights the necessity of maintaining an active profile to connect with potential career opportunities.
Using LinkedIn to Build Your Personal Brand
- 1. Building your Personal Brand Presented November 7, 2015
- 3. Your LinkedIn Profile Your profile is the center of your personal brand— where you can identify your strengths, skills and future career goals.
- 4. LinkedIn Allows You To: - Highlight your professional experience - Connect with industry professionals - Create an active, online portfolio - Provide yourself with career opportunities
- 5. Creating Your Profile Be sure to have these items ready before you publish your LinkedIn profile. - Updated resume - Profile photo - Professional headline - Summary and skills
- 10. Your LinkedIn Profile Your connections are able to endorse you for the skills you have been demonstrated.
- 11. Your LinkedIn Profile By including keywords and skills into your profile, you are creating the opportunity to be found by employers.
- 12. Your LinkedIn Profile Request recommendations from mentors at positions you have held. They add weight to your profile.
- 13. Your LinkedIn Profile Upload examples of work you have created at the position, including presentations, PDF files, blog posts, etc.
- 14. Your LinkedIn Profile Ask for recommendations from peers, mentors and professors.
- 15. Using LinkedIn
- 16. An Active LinkedIn Profile By engaging with content in your feed, you a link with the content, supporting your skills and abilities.
- 17. An Active LinkedIn Profile Follow Influencers who post about the topics related to your major/specialty.
- 18. Updating Your LinkedIn Profile If you’re going to be updating your profile, edit your settings so your activity broadcasts are OFF.
- 19. Updating Your LinkedIn Profile Turn your activity broadcasts OFF so your network isn’t alerted every time you make an edit to your profile.
- 21. Your Personal Brand LinkedIn is the platform that allows you to create your personal brand, highlight your specialties and be found by potential employers.
- 22. If you don't use it, you lose it.
- 23. Concentrek Group, a creative agency.
- 24. Thank you.
- 25. QUESTIONS?