Using Online Video
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The document emphasizes the importance of using video as a storytelling tool for businesses, highlighting how advancements in technology and decreasing production costs make it accessible. It outlines various benefits of video, such as building trust, engaging visual learners, and increasing traffic to websites, while advising on best practices for effective video production and distribution. Key takeaways include the necessity of having a strategic plan for video content and the importance of measuring performance and audience engagement.
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Using Online Video
- 1. Show, Don't Tell! Using Video to Tell Your Story Photo credit: http://www.flickr.com/photos/46632302@N06/4280222302/
- 2. Who We Are Amanda O’Brien Inbound Marketing Manager [email_address] Hall Web Services www.hallme.com www.hallme.com/blog 10+ Years in Business Online Suite of Tools
- 3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with @hall_web
- 5. Why is the Time Right for Video? The technology is there Expectations are growing Allows you to say a lot, quickly Production costs are declining
- 6. Why Does Steve Garfield Think Video is Important? Steve Garfield Author: Get Seen - Online Video Secrets to Building Your Business Stevegarfield.com
- 8. Benefits of Using Video Visual Learners Storytelling Mix it up New touch point Content more important then budget Brand Move traffic to your site Easy to share Build trust with your audience “ Everything has to work together to bring your chosen message to your chosen customer and generate the desired results. You can’t just shoot a video and throw it on the YouTube site; you need to develop a plan.” Michael Miller, YouTube for Business Author
- 10. Video Basics Be professional (quality) Stay focused – short and sweet (you do have 10 minutes) Make it useful Inexpensive Simple distribution Focus on the first 10 seconds (capture) Be yourself
- 11. Measure: YouTube Insights Free tool How often videos are viewed in different geographic regions How popular they are relative to all videos in that market over a given period of time How long it takes for a video to become popular What happens to video views as popularity peaks
- 13. Presentations Training videos Help Marketing Events Interviews with experts (pssst... you are an expert too) Contests Video Blog Testimonials Message from the president Shy? Screen recordings
- 14. Tools you need Ideas Creativity Video camera - Flip Cam, Web cam External microphone jack Microphone Editing software Tripod - Great if one person Screen recording - Camtasia
- 18. Embedding video into your site
- 19. Going Viral What does going viral mean to you? Content, content, content Fresh, daring, exciting, funny Get it out to industry influencers Make it share-able Track progress – respond quickly World Wide Rave – David Meerman Scott “ You can create a World Wide Rave too – Just create something valuable, that people want to share and make it easy for them to do so .” - David Meerman Scott
- 20. Benefits of Non-viral A picture is worth a thousand words Give your company a voice The views keep coming Long tail Texas Instruments – Thank an engineer March Campaign Results 151,000 Video Views 25,000 Further action/landing page Average time on site 4:21
- 21. Promotion Social Media sites – spread the word Use a URL shortener to measure (bit.ly) Encourage ratings Ask friends and coworkers Website Blog Respond to comments
- 22. Be Original Competitors, other industries great for ideas Do what someone else did but better What makes you and your company unique? Find your voice Photo credit: http://www.flickr.com/photos/pmtorrone/6208920/sizes/l/
- 23. Don't Sell, Sell, Sell Forget your audience Try to be somebody else Get lost in the tools Take too long (short and sweet) Forget to have a plan Take yourself too seriously
- 24. Recap People are researching before they buy The internet is social and more engaging Have a plan Measurable Goals Decide what's important Pick the right tools for you Make it about you Make it valuable!
- 25. Get Started! SEO Vision Blog - http://www.hallme.com/blog Webinars – http:// www.hallme.com/webinars Using Analytics to Drive More Business 2/2 with Kasi Call us: 1-877-425-5932 (HALL-WEB) [email_address] Get Seen: www.stevegarfield.com World Wide Rave: http://www.worldwiderave.com/ YouTube Help: http:// www.google.com/support/youtube /