Using social media effectively
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The document discusses using social media effectively for an organization called SVUK. It defines social media as tools for communicating on an individual and mass scale, like email and phones. It notes the shift from Web 1.0, where users passively consumed content, to Web 2.0, where users actively generate content. The document provides examples of how SVUK and individuals can use social media platforms like Twitter, YouTube, and SlideShare to share information, follow experts, and promote their work. It emphasizes using social media in a way that suits one's personality and strengths.
Using social media effectively
- 1. Using social media effectively SVUK away day 8 July 2010
- 2. What are phones and email for? Shout out some words
- 3. Setting the scene What is the context we are working in? Did you know? video: http://bit.ly/cnT0VB
- 4. What is social media? Think of social media as like the invention of email or the telephone – it is a tool – a very powerful one – for communicating on an individual and a mass scale
- 5. Web 1.0 to Web 2.0 Web 1.0 – ‘if we build it, they will come’ Web 2.0 – User generated content – everyone’s putting stuff on the internet This means that organisations like ours need to ‘be everywhere’ rather than ‘being somewhere’
- 6. We are moving from this… To this…
- 7. So what can we do with social media? Get breaking news Share information Ask questions – and get answers from experts Follow and participate in conferences remotely Learn Be part of a professional network Promote the work you’re doing
- 8. SVUK and social media http:// twitter.com/svuknews http://www.youtube.com/user/SVUK100 Other sites to consider: http://issuu.com/ http://www.slideshare.net/
- 9. Where do you want to be online?
- 10. Social media & personal strengths You’ve been looking at personal strengths today When you think about using social media – think of your strengths Only use those tools which suit your personality and strengths Eg. Some people use all the bells and whistles on their mobile phone, others just use it for texting – it’s the same with how you use social media sites
- 11. Personal use of social media
- 12. Principles to remember – for yourself and for SVUK’s business Social media is: Social – you are interacting with people, not machines For sharing – sharing ideas, information, learning For conversation – with people interested in the same topics as you
- 13. 3 Golden rules Don’t be afraid! Go for it, don’t be timid, you just have to give it a try. Don’t be stupid! Don’t write anything you’d be embarrassed for a loved one or your boss to read! Be yourself! be authentic, people can spot a fake.
Editor's Notes
- #12: Have you ever googled yourself? What is your online identity? Where are you online? Using LinkedIn Using Facebook Using Twitter Using Slideshare Writing a blog