Using Social Media for Continuity & Emergency Management (intro)
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The document discusses the use of social media for business continuity management (BCM) and emergency management (EM), highlighting the growing role of social networks in enterprise environments. It outlines the characteristics and types of personal and business social networks, emphasizes the importance of implementing an enterprise social network, and presents various steps for engaging with social media in a business context. The conclusion states that enterprise social networks are increasingly relevant, emphasizing the need for a strategic approach in their implementation.
![Saskatchewan Forum
Using Social Media for
Business Continuity Management and
Emergency Management
Introduction to Enterprise Social Media for the Webinar
on March, 14 2011
Georges Cowan, MBCI, CBCP, CRISC, CMC
Senior BCP-GRC Consultant
[BC-IT] Partners](https://image.slidesharecdn.com/usingsocialmediaforbcm-em20110314webinarintro-f-110315190148-phpapp01/85/Using-Social-Media-for-Continuity-Emergency-Management-intro-1-320.jpg)
![Social Media
Social media can be said to have three components:
Social Network DEFINITION
Concept (art, information, or meme), Media (physical,
electronic, or verbal) and Social interface (intimate
direct, community engagement, social viral, electronic
broadcast or syndication, or other physical media such
as print).
Social media use the collective intelligence in a spirit
of online collaboration. Through these means of social
communication, individuals or groups of individuals
who work together to create Web content, organize
content, index it, modify it or make comments,
combined with the personal creations.
[Source: Wikipedia as of 2009/10/07]
March 2011 Using Social Media for BCM / EM 13](https://image.slidesharecdn.com/usingsocialmediaforbcm-em20110314webinarintro-f-110315190148-phpapp01/85/Using-Social-Media-for-Continuity-Emergency-Management-intro-13-320.jpg)
![Social Media Services
A social networking service is designed to build
Social Network DEFINITION
online communities of people who share interests
and / or activities, or are interested in exploring the
interests and activities of other .
[Source Wikipedia le 2009/10/07]
Forums
Blogs
March 2011 Using Social Media for BCM / EM 14](https://image.slidesharecdn.com/usingsocialmediaforbcm-em20110314webinarintro-f-110315190148-phpapp01/85/Using-Social-Media-for-Continuity-Emergency-Management-intro-14-320.jpg)
![Social Communication on the Web . . .
Online Communities
TYPES of Social Networks
News, Forums, RSS, Podcasts, Webcasts
Blogs community «Blogosphere» –bidirectional communication
The blogosphere is made up of all blogs and their interconnections. The
term implies that blogs exist together as a connected community (or as a
collection of connected communities) or as a social network in which
everyday authors can publish their opinions. [Wikipedia]
5 Top Blogs (hits)
The Huffington Post
TechCrunch
Mashable
Gizmodo
Engadget
Source: [Technorati]
March 2011 Using Social Media for BCM / EM 16](https://image.slidesharecdn.com/usingsocialmediaforbcm-em20110314webinarintro-f-110315190148-phpapp01/85/Using-Social-Media-for-Continuity-Emergency-Management-intro-16-320.jpg)
![Georges Cowan is a Senior BCP-GRC
Consultant and a senior strategic
consultant in social media.
[BC-IT] Partners
Georges Cowan,
MBCI, CBCP , CRISC, CMC
Coordinates:
GCowan@bc-it.ca
(514) 714-9119
March 2011 Using Social Media for BCM / EM 25](https://image.slidesharecdn.com/usingsocialmediaforbcm-em20110314webinarintro-f-110315190148-phpapp01/85/Using-Social-Media-for-Continuity-Emergency-Management-intro-25-320.jpg)
Using Social Media for Continuity & Emergency Management (intro)
- 1. Saskatchewan Forum Using Social Media for Business Continuity Management and Emergency Management Introduction to Enterprise Social Media for the Webinar on March, 14 2011 Georges Cowan, MBCI, CBCP, CRISC, CMC Senior BCP-GRC Consultant [BC-IT] Partners
- 2. Agenda Personal and business social networks Business Networks and YOU Arrival of Enterprise 2.0 / Web 2.0 Social Network Definitions Types / categories of social networks Implementation roadmap Conclusion March 2011 Using Social Media for BCM / EM 2
- 3. Numbers for social networks Wikipedia - 13,000,000+ articles Social Networks Youtube - 100,000,000+ videos seen daily Blogger - 200,000,000+ blogs Facebook - 200,000,000+ active users Twitter - 3,000,000+ average daily Tweets Social media « Buzz » 73% of Internet users have seen blogs 45% have their own blogu 57% participate in at least one social network 83% have seen video clips *Source: Universal McCann Comparative Study On Social Media Trends April 2008 March 2011 Using Social Media for BCM / EM 3
- 4. Social Networks are part of our Lives RSS feed Cell Desktop Apps Social Networks widgets balaya March 2011 Using Social Media for BCM / EM 4
- 5. Personal and Business Social Networks Characteristics Personal Networks Business Networks Business Social Networks and YOU like Facebook ® like Tick-it ® and others Security Protecting limits of Maintain enterprise personal privacy security Exchanges Friends, sport clubs, For employees, photos, events, news management, clients ... (trade marks and complaints), marketing (new products), suppliers Similar or TWO REALLY DIFFERENT SPORTS DIFFERENT ? like Soccer and Rugby (ball = network) March 2011 Using Social Media for BCM / EM 5
- 6. Personal and Business Social Networks Personal Social Software Business Social Software Fun Work Free Paying You ( & friends +++) Organization ( & partners) Under your control Under organization control & compliance March 2011 Using Social Media for BCM / EM 6
- 7. Step 1 - Protect the organization and YOU Business Social Networks and YOU Source: Lou Ordorica and Linda Skrocki | .SUN March 2011 Using Social Media for BCM / EM 7
- 8. Step 2 – Identify your profile Think of ways to participate Your profile If usually you . . . % Business Social Networks and YOU corresponds to a: «Blog, podcast, tweet» Creator 13% Write reviews, post answers Critique 19% Tag objects, use RSS Collector 15% Update your profile Joiner 19% Read blogs Spectator 33% Do none of the above Inactive 52% Source: Lou Ordorica and Linda Skrocki | .SUN March 2011 Using Social Media for BCM / EM 8
- 9. Step 3 – Think of your objectives your confort level to participate? Profile Example Goal Tools Business Social Networks and YOU Creator Amplify word of mouth Blogs Critique Product Development Wikis Collector Market Research RSS Joiner Public Relations Social Networks Spectator Canary in a coalmine Brand monitoring Inactive Getting started Search Source: Lou Ordorica and Linda Skrocki | .SUN March 2011 Using Social Media for BCM / EM 9
- 10. Entreprise 2.0 Arrival of Enterprise 2.0 – Web 2.0 "Enterprise 2.0 comprises social software as used in "enterprise" (business/commercial) contexts. It includes social and networked modifications to corporate intranets and other classic software platforms used by large companies to organize their communication. Enterprise 2.0 is a term for technologies and business practices that free workforce from the constraints of communication tools and productivity such as email. It enables executives to access the right information at the right time through a network of interconnected applications, services and devices. Enterprise 2.0 provides access to the collective intelligence of many people, transferring a huge competitive advantage resulting in increased innovation, productivity and agility." Source: Wikipedia March 2011 Using Social Media for BCM / EM 10
- 11. Interaction with clients Arrival of Enterprise 2.0 – Web 2.0 March 2011 Using Social Media for BCM / EM 11
- 12. Global market moves to the Community Arrival of Enterprise 2.0 – Web 2.0 March 2011 Using Social Media for BCM / EM 12
- 13. Social Media Social media can be said to have three components: Social Network DEFINITION Concept (art, information, or meme), Media (physical, electronic, or verbal) and Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print). Social media use the collective intelligence in a spirit of online collaboration. Through these means of social communication, individuals or groups of individuals who work together to create Web content, organize content, index it, modify it or make comments, combined with the personal creations. [Source: Wikipedia as of 2009/10/07] March 2011 Using Social Media for BCM / EM 13
- 14. Social Media Services A social networking service is designed to build Social Network DEFINITION online communities of people who share interests and / or activities, or are interested in exploring the interests and activities of other . [Source Wikipedia le 2009/10/07] Forums Blogs March 2011 Using Social Media for BCM / EM 14
- 15. Social Communication on the Web Online Communities Blogosphere Blogs, TYPES of Social Networks Groups, Forums, RSS interrelated Communities Your participation YOU Social Networks Speciality Social Sites facebook, myspace . . . YouTube, Twitter, LinkedIn … March 2011 Using Social Media for BCM / EM 15
- 16. Social Communication on the Web . . . Online Communities TYPES of Social Networks News, Forums, RSS, Podcasts, Webcasts Blogs community «Blogosphere» –bidirectional communication The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social network in which everyday authors can publish their opinions. [Wikipedia] 5 Top Blogs (hits) The Huffington Post TechCrunch Mashable Gizmodo Engadget Source: [Technorati] March 2011 Using Social Media for BCM / EM 16
- 17. Social Communication on the Web . . . Social Networks TYPES of Social Networks Personal Version : Facebook and MySpace lead. Ning, NewsVine, Bedo … Emerging Business Version : Sixent, Tick-it, Socialtext … March 2011 Using Social Media for BCM / EM 17
- 18. Communication sociale sur le Web . . . Speciality Social SItes TYPES of Social Networks YouTube, Twitter, LinkedIn, Flickr, Wikipedia, Epinions, Last FM, Get Satisfaction, Digg, Posterous, Technorati, Tabellog, SlideShare, Pandora, BrightTALK, Tripit, Videao, Buddy TV, OleOle, GoodReads, metroFLOG, MSN, yelp, friendster … March 2011 Using Social Media for BCM / EM 18
- 19. Interoperability of Social Networks TYPES of Social Networks Microsoft Vine Inter Connects to: Facebook LinkedIn Windows Live YouTube automatically connects to sign in: Google March 2011 Using Social Media for BCM / EM 19
- 20. Why start an enterprise social network? To rebuild a strong link between employees Implementation ROADMAP To locate the best expert or information that allows the job to be done within the organization To provide an alternative to email for communication between individuals or groups To help make employees more productive in the business and retain the best employees To promote innovation through meetings and exchanges that lead to new ideas or unexpected business To help keep track of information March 2011 Using Social Media for BCM / EM 20
- 21. R&D for business social networks The largest IT corporations plan to spend more dollars in research and Implementation ROADMAP development (R & D) for social networking applications in 2009 and to build research centers focused on social networking business. Mapping provided Source: Deloitte Technology Predictions 2009 March 2011 Using Social Media for BCM / EM 21
- 22. Online communication Methodology Implementation ROADMAP Online Collaboration Methodology Source: Ramius Corporation March 2011 Using Social Media for BCM / EM 22
- 23. Strategic Alignment for Businesses 1. Enterprise Considerations Implementation ROADMAP Questions from management and shareholders ? What are the business drivers ? What is the most appropriate model for business networks ? Are social network initiatives aligned with enterprise objectives ? What are success criteria for social networks ? 2. Staff Considerations Impact a large number of persons inside and outside the organization. What are the targets to reach ? Who are the Champion and stakeholders ? Who are the support resources ? 3. Environmental Considerations “Businesses and competition in our domain are jumping into Social Networks: what do we do ?” March 2011 Using Social Media for BCM / EM 23
- 24. Conclusion Enterprise Social Networks are here to stay and their impact continues to grow rapidly Very different from personal social networks like Facebook - two different sports as Soccer and Rugby (ball is the network: rules are quite different) Implementing Enterprise Social Networks requires a disciplined approach and enterprise management implication Implementation of Enterprise Social Networks is not recommended during a crisis: it requires a plan and very important it is holistic March 2011 Using Social Media for BCM / EM 24
- 25. Georges Cowan is a Senior BCP-GRC Consultant and a senior strategic consultant in social media. [BC-IT] Partners Georges Cowan, MBCI, CBCP , CRISC, CMC Coordinates: GCowan@bc-it.ca (514) 714-9119 March 2011 Using Social Media for BCM / EM 25