The Social Web (Version2)
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The document discusses the evolution and principles of Web 2.0, highlighting its transition from a commerce-focused environment (Web 1.0) to one centered around social interaction and user-generated content. It emphasizes the importance of collaboration, customization, and leveraging social networks as tools for communication and engagement. The document also critiques traditional business models, advocating for a more human-centric approach in the development and deployment of technology.
The Social Web (Version2)
- 1. The Social Web Version 2 The Social cc nContacto ‐ 2011 Web
- 2. • Father of two boys • Evangelist of business models based on collaboration and social networking. • Chief Officer of nContacto • Expert on Enterprise Communities of Practice • WW Compliance Manager in the business Follow Me: of Printing Systems Management at HP pplopez.net • Former CFO and Controller for Hewlett twitter.com/pplopez Packard Venezuela. www.inkedin.com/in/joseluislopez facebook.com/jose.luis.lopez.mota • Chemical Engineer (ITESO, Guadalajara) plus.google.com/105780040815942510229 • MBA in Finance (ITESM, Guadalajara) friendfeed.com/pplopez pplopez.tumblr.com • Experienced educator pplopez.posterous.com • President of the Houston Chapter of the stumbleupon.com/stumbler/PePeLopez Mexican Talent Network delicious.com/pplopez www.slideshare.net/pplopez • Co‐founder of the Alumni Association PP_Lopez ITESM in Houston (Ex‐A‐Tecs) The Social Web Who I am?
- 3. I. What is Web 2.0 ? II. Principles of Web 2.0 III. Old Good Days IV. Understanding effects of Web 2.0 The Social Web Topics
- 4. “Web 1.0 was Commerce Web 2.0 is People” ‐ Ross Mayfield The Social Web I. What is Web 2.0?
- 5. WWW was Web 2.0 born! Conference Linkedin Facebook Google Twitter 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 sixdegrees Friendster Mosaic (Netscape) Yahoo! MySpace .com Bubble Source: Wikipedia The Social Web History
- 6. Source: Wikipedia The Social Web Increased scale of users and content….
- 7. Technology • Cheap hardware & • Higher computing power • Mobility, connected devices Technology increases the speed and force of social change Social Computing Social forces shape technology development and custom applications Social change • Aging consumers: look to technology to support families and communities • Younger generations: pioneer the use of personal networks and viral communication Source: Forrester The Social 7 Web Convergence of Technology and People
- 8. Characteristics Web 1.0 Web 2.0 Mode Read Write and contribute Content created by Web coders Everyone Primary unit of content Page Post and record State Static Dynamic, application‐like RSS readers, web browsers, Viewed through Web browser Apps Architecture Client‐server Web services Domain of Geeks Amateurs Web 2.0 attributes differ from those of traditional web apps in numerous ways The Social Web What’s Changed
- 9. Need Human 1.0 Web 1.0 Web 2.0 Many to many Live Conversation Bulletin Boards Discussion Forums communication One to many Journals, Personal Personal websites Blogs communication Diary Collaboration Message Board Hyperlinks Wikies Taxonomy Post‐it, papers tags Bookmarks Tags Broad Live Conferences Video conferences Webinars Communication News, Newsletter, Email distribution Web Syndication Notifications Memorandums Text, Books, Manuals, Website, Shared files, Social Networks, Documentation Magazines email Communities The Social Web The Web Evolution
- 10. The Social Web Social Technologies Landscape
- 11. Social • Communication Networking • Knowledge Social Media Transfer Social • Reputation Relevance Social • Operational Value Collaboration The Social Web Social Technologies by Purpose
- 12. The Social Web Social Technologies by Category
- 13. The Social Web Social Technologies by Kind of Conversation
- 14. Connected Organizations Web 1.0 • Millions Connected People Web 2.0 • 6 Billion Connected Devices Web 3.0 • 100 Billion Connected Intelligences Web 4.0 • 1 Trillion The Social Web The Impact of Technology
- 15. Web 1.0 Web 2.0 The Social Web
- 16. The Social Web II. Principles of Web 2.0
- 17. • Not what customer wants but why they want • A problem solving approach • Simple Solutions www.mint.com “There are no products, only solutions” The Social Web No Product but Services
- 18. • Every individual is unique • Some people want to be different • Allow him to choose instead of forcing him to use what you have made www.ning.com Make him feel home The Social Web Customization
- 19. • Reach out to the entire web • To the long tail and not the just the head • Customer‐self service www.netflix.com Put everything there The Social Web Focus on the “Long Tail”
- 20. • Open systems • Network effects from user contribution • Systems designed to encourage participation www.kickstarter.com It requires radical experiment in trust The Social Web Harnessing Collective Intelligence
- 21. • Applications backed by a specialized database • Database management is a core competency www.foursquare.com “Infoware” rather than merely “software” The Social Web Specialized Database
- 22. • Control over data led to market control • Sustainable competitive advantage to the company • Data sources can be expensive; increasing returns via network effects www.flickr.com Race is to own certain classes of core data The Social Web Who owns the data
- 23. • “Release Early, release Often” • Daily operations must become a core competency • Real time monitoring of user behavior www.docs.google.com “Perpetual BETA” The Social Web End of the Software Release Cycle
- 24. • The PC is no longer the only access device for internet applications • • Application designed to integrate services across handheld devices, PCs, and internet servers www.evernote.com Anyplace, anywhere, anytime The Social Web Software above the level of a Single Device
- 25. The Social Web III. Old Good Days!
- 29. Share Express The Social Web
- 30. Trust Recommendations The Social Web
- 31. Meet people Match making The Social Web
- 32. Reputation Management Analytics Social CRM The Social Web
- 33. Skype VOIP The Social Web
- 34. Email Wall posting The Social Web
- 35. SMS Micro‐blogging The Social Web
- 36. Discussion Forums The Social Web Chats
- 37. One‐to‐one commerce CRM Customer Communities Shopping Ranking The Social Web
- 38. Affiliation communities Location based marketing Customer feedback The Social Web
- 39. Ecommerce shopping Personalized shopping experience Reccomend ations The Social Web
- 40. Multi‐player gaming Social games Fan driven communities The Social Web
- 41. Internet Radio Music streaming Music sharing The Social Web
- 42. Photo sharing Video sharing The Social Web
- 43. Facebook Pages Google+ Circles My Space Pages The Social Web
- 44. Twitter campaigns The Social Text chains Web
- 45. Wikis Anonymous email The Social Web External boards / UseNet
- 46. The Social Web
- 47. The Social Web
- 48. The Social Web IV. Understanding Effects of Web 2.0
- 49. “You are better off You do not need to understanding Human 1.0 – understand the Web 2.0 not as individuals, but as technologies hyper‐social creatures" The Social Web To understand how to do business in a 2.0 world…
- 50. The Social Web It’s more about the people than the technology
- 51. The Social Web Connect & Communicate
- 52. The Social Web What’s happen?
- 53. Source: The Hyper‐Social Organization – F. Gossieaux & E. Moran The Social Web Human 1.0 Hyper‐Social Traits
- 54. A reflex that allows us to be the only super‐social species without all being brothers and sisters Emma Stone, Octavia Spencer and Viola Davis star in "The Help" The Social Web 1. Reciprocity
- 55. Evaluating things vs. market framework The Social Web 2. Social Framework
- 56. The role of fairness and punishment The Social Web 3. Fairness
- 57. The importance of looking cool and imitating others The Social Web 4. Mimicking Others
- 58. We like to gather The Social Web 5. Herding and Self‐herding
- 59. Status and reputation matters The Social Web 6. Meritocracy
- 60. Source: The Hyper‐Social Organization – F. Gossieaux & E. Moran The Social Web Hyper‐Social companies think differently
- 61. We need to find groups of people who have something in common based on their behavior, not their market characteristics The Social Web Tribes – Not Market Segments
- 62. The most important conversations in communities happen in networks of people, not between the company and the community. The Social Web Knowledge network – not information channel
- 63. The human has to be at the center of everything you do, not the company The Social Web Human‐centricity – not Company‐centricity
- 64. People will want to see responses to their suggestions, even if it does not fit your community goals, FAST The Social Web Emergent messiness – not hierarchical fixed processes
- 65. Running traditional programs using social media platforms Running programs based on human reciprocity and social contracts to get others The Social Web Turning a business process into a social process
- 66. The Social Web References
- 67. Web 2.0: A Strategy Guide Enterprise 2.0 Amy Shuen Andrew McAffe The Long Tail Here Comes Everybody Chris Anderson Clay Shirky Search The Wisdom of Crowds John Battelle James Surowiecki Wikinomics Blink Don Tascott Malcolm Gladwell The Clue Train Manifesto The Hyper‐Social Organization Levine, Locke, et al Francois Gossieaux & Ed Moran The Social Web Bibliography
- 68. Mashable Read Write Web mashable.com www.readwriteweb.com Lifehacker Social Software News lifehacker.com www.topix.net/business/social‐software Gizmodo The FAST Forward Blog gizmodo.com www.fastforwardblog.com Cnet Webware Chris Brogan news.cnet.com/webware www.chrisbrogan.com Robin Good Content Management Connection www.masternewmedia.org blog.contentmanagementconnection.com The Social Web Bloggraphy
- 69. • Web 2.0 – The Social Web (this presentation!) – http://www.slideshare.net/PPLopez/web‐20‐the‐social‐web‐6806313 • What is Web 2.0 – www.slideshare.net/adunne/what‐is‐web‐20‐157107 • Web 2.0 Tools to inspire – www.slideshare.net/tippydawn/web‐20‐tools‐to‐inspire • Web 2.0 – www.slideshare.net/kikollan/an‐introduction‐to‐web‐20‐the‐user‐role • An introduction to Web 2.0 – www.slideshare.net/kikollan/an‐introduction‐to‐web‐20‐the‐user‐role • Webinar: The Hyper‐Social Organization – www.slideshare.net/AwarenessLIVE/webinar‐the‐hypersocial‐organization The Social Web Slidegraphy
- 70. www.pplopez.net The Social Web Follow Me!
- 71. www.ncontacto.com The Social Web Thanks!
- 72. The Social Web Back Up Material
- 73. The Social Web The long tail
- 74. 100 90 80 70 Sales ($) 60 50 40 30 20 10 0 0 10 20 30 40 50 60 70 80 90 100 Products A powerlaw The Social Web Understanding the Long Tail.
- 75. The Social Web Where are they all going?
- 76. The Social Web An example of the Long Tail