Using Social Media To Drive Website Traffic
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The presentation discusses strategies for using social media to increase website traffic, emphasizing the importance of integrating social media with online marketing efforts. Key points include encouraging brand loyalty through social media, the effectiveness of platforms like Pinterest for driving sales, and utilizing targeted advertising on Twitter. The presenter, Sarah Page, offers consulting services and invites questions from the audience.
Using Social Media To Drive Website Traffic
- 1. Using Social Media to Drive Website Traffic Texas Midwest Community Network October 23, 2013 Abilene, Texas
- 3. Get these slides here: : http://sarahtpage.com/TMCN/
- 4. 71% of social media users are more likely to purchase from a brand they follow online Source: All Twitter
- 6. Website Marketing Your website should be the hub of your online marketing
- 8. Integrate Social with Web
- 9. Integrate Social with Web From this …
- 10. Integrate Social with Web … to this.
- 11. Include a Bio and URL
- 15. Use a URL Shortener
- 18. Add Social Share Buttons
- 20. E-mail Marketing
- 25. Pinterest
- 26. You May Have Seen This
- 27. But Have You Seen This?
- 38. Promoted Tweets
- 39. Promotion Budget
- 40. Promoted Tweets
- 42. Follow Me Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Instagram.com/stpconsulting
Editor's Notes
- #6: Use social media to extend your network. Think of your social media sites as outposts of information, but you should keep the good stuff on your website.
- #8: If Facebook is the primary place to find information about your business, the customer is then competing with everything else going on.Why am I here again?1. Hello! Friends I haven’t talked to in a long time.2. Ooh! A notification! I wonder what that is …3. And then there’s branding. You can only brand yourself to the extent that Facebook (or any other social media site) will let you.
- #28: Aesthetic Design Construction from Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.