Email Is Not A Dirty Word
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This document discusses how email marketing and social media marketing can be combined to increase sales. It states that email is a low-cost marketing channel that is easy to track, but has limited sharing capabilities, while social media allows for widespread sharing but requires ongoing engagement. The document recommends using email to distribute content and drive traffic to websites and social media profiles, and using social media to engage audiences and build brands, in order to generate more leads, sales, and repeat business. It emphasizes developing a consistent brand message across integrated email and social media marketing campaigns.
Email Is Not A Dirty Word
- 1. Email Is Not A Dirty Word How To Calibrate Both Inbound & Outbound Social Media Marketing To Increase Sales
- 2. Te xt Email Has Been Around Since 1993 Basically it predates the Internet & in fact was crucial to the development of the
- 3. “I don’t believe in Email. I’m an old fashioned girl. I prefer calling & hanging up” – Sarah Jessica Parker
- 4. Email On Its Own
- 5. Email Is Low Cost Easy to track & manage lists Campaigns easy to manage ROI Measureable Can generate Repeat Business Can also be “Junk Mail”
- 6. Email Is Outbound Marketing Provided to current subscribers Content doesn’t appear on the web Limits on how far content can be spread
- 7. Social Media Digital “Word Of Mouth” - Inbound Marketing Increases chances to distribute message Wide range of places to reach people
- 8. Social Media On It’s Own Immediate Interaction (“Likes”, etc.) Provides opportunities to network & engage Low Cost Can increase Brand Awareness & SEO
- 9. Te xt What Is A Brand ? A BRAND is what people BELIEVE about you - Perception Is Reality !!!!
- 10. The Social Media Brand Engagement Curve The More Areas of Social Media Greater Chances Of Engaging Your Brand
- 12. Social Media & Brand Known Brands are 3 TIMES MORE LIKELY to gain sales over brands that aren’t Social Media Examiner reported > 70% clients closed more sales & > 50% more leads due to Social Media
- 13. Trusted Brands Gain Greater Sales When People ENGAGE with CONTENT they feel they have a RELATIONSHIP Greater Sales from people who TRUST a company they have a RELATIONSHIP with
- 14. So Put Email & Social Media Together & Shazzan !!!! Makes it easier for someone to follow & engage with you Increases Brand Awareness
- 15. Email/Social Media Strategy Provide content - blogs, video, newsletters, tweets Updates to Linkedin, Facebook Video/Audio content Email follow up with - Call To Action
- 16. Strategy Implementation Use Twitter, Linkedin, Facebook, You Tube, etc. to create awareness Social Media, E-Books, Videos, etc. provide ongoing content & opprtunities to engage Email with Call To Action Content distributed draws attention to your website The website should be the Centre Of Your Content & Engagement strategy & capitalise on Sales Opportunity
- 18. SUCCESS !!! Define Your Strategy Develop & Integrate Social Media Consistent Message to Define Brand Deliver Value & Engage Create Trusted Relationships Call To Action/Sales Follow Up
- 19. Richie Parsons Rock N’ Roll Adviser Richie Parsons left a well paid job to start a financial planning firm from scratch. He is active in Social Media & currently holds an equity & board position in a software & financial services company. For more information contact Richie richie@2020fp.com.au www.2020fp.com.au twitter.com/2020fp youtube.com/2020fp