Using Social Media To Get A Job R3

Using Social Media To Get a Job

January 12, 2011
Cornerstone Church
Donovan Ray Hardenbrook

www.tabvalleyofthesun.com 1

A Recent Conversation?


Our Goal
• Help you get a job!
• Setup a LinkedIn account
• Effectively use LinkedIn for your job
search


Why Social Media?
• 550 million on Facebook (Would be 3rd largest country in
the World)

• 145 million users on Twitter (Sep 2010)
• 96% of the Millennial have joined a social
network
• 80% of companies use social media for
recruitment


Why Use ?
• 85 million users as of January 2011
• 90% of Fortune 500 companies use LinkedIn
for recruitment
• ~345K recruiters on LinkedIn
• 45% of LinkedIn users are decision makers!

LinkedIn is better for professional social networking
than Facebook


Plan Your Trip
• Destination?
– A job
– Consulting
– Sales
– Thought leadership
• Method of Transportation?
– On-line networking
– Physical networking
– Mixture of both

Pack Your Bags!
Support group
Completed resume
Solid references
List of Targeted companies
Good on-line reputation


Your Flight Plan!
Complete your profile 100%
Import contacts
Connect with business associates, bosses


100% Complete Criteria
Nothing happens until your profile is 100%
Position
Education TIPS:
Picture • Use keywords in your
descriptions
Summary • Use industry terminology
• Spellcheck!
Specialties
Three (3) Recommendations


www.linkedin.com


TIPS:
• Be consistent with resume
• High quality headshot
• Keywords in descriptions is
important


TIPS:
• Summary should be
consistent with resume
profile
• Use keywords relevant to
your target job and industry
• Use industry terms not your
companies
• Don’t use acronyms unless
they are commonly
understood


TIPS:
• You can approve
recommendations
before they’re
posted
• A recommendation
for recent jobs is
ideal
• Don’t post too many
from one company


TIPS:
• Only include other websites
if they are relevant to your
profession
• Contact settings should be
configured to enhance job
networking


LinkedIn Is Your On-line Professional:
• Communication tool

• Reputation

• Image
• Resume

…Manage it carefully!!


Import Contacts


Connect with Business Contacts

TIP:
• Focus on quality
NOT quantity!
• Invite contacts
already on
LinkedIn
• Those with a lot
of connections
are good!


“Feel Free to Move About the Cabin”

• Get recommendations
• Search for jobs
• Set job alerts
• Research companies
• Get introduced via InMail
• Participate in LinkedIn Groups
• Build rapport


Using LinkedIn Search
• People
• Jobs
• Companies
TIPS:
• Groups • Find people & groups in
target companies
• Get introduced through your
network
• Must be 3 degrees or less
• Also useful for SEO rankings


Job Search Example:


Job Search Example (continued)

TIPS:
• Leverage
connections first
• If not a 1st degree
contact get
introduced


Recommendations

TIPS:
• Need 3 minimum
• Get for all positions if
possible
• Ask for them
• Be willing to
reciprocate
• Option to accept or
modify


Networking Etiquette
• Same rules as real world networking

• Introductions up to 3rd degree

• Connect only if you know the person or was referred
by a trusted connection

• Don’t accept invites from unknowns (reject them)

• Review connections of your contacts

• Use InMail when appropriate (LinkedIn Premium allows
more InMails but cost $30-$500/month)


InMail Example
Dear (NAME),
You don't know me but I am very familiar with (NAME COMPANY) and am
intrigued by your company. I realize you do not have any positions currently
posted with my qualifications. However should you ever have a need for a
senior level executive with extensive experience in retail, particularly the
(NAME INDUSTRY) category I would be very interested in speaking with you.
My profile can be viewed on LinkedIn at
(http://www.linkedin.com/yourlinkedinURL) and if you’re interested in my
resume I can forward that as well. I have had much success and would love to
share my experience with you.

Best regards,
YOUR NAME


Participate in LinkedIn Groups
• Areas of expertise TIPS:
• Set alerts
• Job networks • Pay it forward
• Follow up with members
• Target companies privately
• Only pick relevant
• Past company groups groups
• Professional organizations • Never solicit for a job!
• Don’t spam !!!


Using Network Statistics

TIP:
• Leverage contacts
in target locations
& industries


Other Do’s and Don’ts

Do’s Don’ts
• Use professional email • Avoid over embellishing
address • Don’t overindulge in on-line
• Showcase your uniqueness social networking
• Face to face networking • Don't connect with total
• Help others strangers (be introduced)
• Exercise patience while • No spamming
building your network


Useful Social Media Resources
• www.linkedin.com
– Linked Strategies: Career Development Subgroup
• How to FIND A JOB on LinkedIn Facebook
Twitter MySpace AND OTHER SOCIAL
NETWORKS – Brad and Debra Schepp
• http://rejohnston.com/movingforward/


Questions?


Happy Landings!
Thanks for flying with us on LinkedIn!


Donovan Hardenbrook is President of Leap Innovation LLC, a business
management firm based in Tempe, Arizona that provides peer advisory
and business coaching services to privately held companies. He
specializes in implementing business solutions that improve operations
and breakthrough results.

Donovan brings more than 20 years of experience in manufacturing,
quality and product development to the consultancy. He is a TAB-
Certified Facilitator and Strategic Business Leadership-Certified Coach.
He is also a RAB-Certified Quality Management Systems Auditor and
PDMA-Certified New Product Development Professional. Donovan holds
an MBA degree from the University of Arizona as well as MS and BS
degrees in electrical engineering from New Mexico State University.

don@tabvalleyofthesun.com


Using Social Media To Get A Job R3

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