Using The Network For Business Success
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This document discusses how social networks have changed business and how companies can leverage them. It notes that just five years ago social networks were not as prominent, but now they are a new market where conversations can have quantifiable impacts. Companies must embrace social media, engage in respectful conversations, and let their passions show to build their own online communities. Social media is about inviting ongoing discussions, not just advertising.
Using The Network For Business Success
- 1. Using the Network for Business Success Mark Pesce FutureSt mpesce@gmail.com twitter: mpesce
- 2. Part One: My, How Things Have Changed!
- 3. Just five years ago...
- 4. Listen.
- 6. Burden
- 8. 150
- 10. Implicit made explicit.
- 11. Sharing.
- 12. Every act of sharing brings us closer together.
- 13. Wise up.
- 16. The rules have been rewritten.
- 19. “At LAX waiting for flight to Denver. Best flight ever on VAustralia premium economy. Fantastic seat, service and sleep. Hooked.”
- 20. 7,000
- 22. “Thank you?”
- 23. This is the new market.
- 26. “I can’t believe how rude AMEX have been to me; cut my credit limit 50% without notice; declined my card in QLD even though acct paid”
- 27. “since AMEX just treated me like total sh*t I just posted a chq for the balance of my account and will close acct on Monday”
- 28. “I have both a gold credit card and gold charge card with AMEX until Monday when I plan to close both for their crap behaviour”
- 29. 7,000!
- 32. Complete idiots.
- 37. Mutual respect.
- 38. Do not mix the professional and the personal in ways likely to bring the ABC into disrepute.
- 39. Do not undermine your effectiveness at work.
- 40. Do not imply ABC endorsement of your personal views.
- 41. Do not disclose confidential information obtained at work.
- 42. Eyes and ears.
- 43. Give permission.
- 44. Nothing like what you learned.
- 45. Your own army.
- 46. Social media is not about advertising.
- 50. It takes time.
- 51. Thank You! Mark Pesce FutureSt blog.futurestreetconsulting.com mpesce@gmail.com twitter: mpesce