Using the web to stimulate & sustain community initiatives

Using the web to stimulate & sustain community initiatives Introducing Participatory Web 2.0 Creative Commons Share Alike Derek Moore http://www.weblearning.co.za

The Internet, as a many-to-many medium is radically altering the way that we create, share, collaborate and publish.

Africans are not just media consumers

Africans are starting to produce media

Participatory Development http://www.iied.org/pubs/pdfs/14563IIED.pdf

Web 2.0 in Africa Web 2.0 in Agriculture Launch Website An eight minute Business Africa/CTA video production documenting actual cases on the use of Web 2.0 applications in the development sector, specifically among farmers in Africa. http://video.google.co.uk/videoplay?docid=-2469769595078354835#

BROSDI Agriculture Launch Website Busoga Rural Open Source & Development Initiative (Brosdi) is an not for profit organization that works with government and the civil society in improving rural livelihoods. This is through the use of ICT and open development mediums that include effective knowledge sharing, information management and use of FOSS in rural settings. See http://brosdi.or.ug/

WikiForets Environment Launch Website Wikiforets is a dictionary and encyclopaedia that brings French speaking Africans together to share their knowledge of the indigenous forests in West and Central Africa. http://www.wikiforets.org/

HIV911 Health Launch Website HIV-911 is a national referral network of HIV/AIDS-related service providers across South Africa. HIV-911 focuses on giving you hope and connection in a time of need, and enabling like-minded organisations working in the sector to network with ease. http://www.hiv911.org.za/

Inzwa Social Justice Interactive voice service Inzwa is a project of an Kubatana, an online community for Zimbabwean activists. http://www.kubatana.net/html/archive/archinzwa_index.asp

Voices of Africa Citizen Journalism Launch Website Voices of Africa aims to empower African men and women with limited media experience to pursue a career as community reporter. They train reporters to use the mobile phone to create objective news about their own communities. http://voicesofafrica.africanews.com/

BrandMonday Customer Service Launch Website BrandMonday started out as a campaign to promote customer service in Cape Town. It is now becoming a South African campaign on brand reputation - ground up! Via Twitter. http://www.brandmonday.biz/

Creating an Architecture of Participation

Participatory development Participatory development is the process through which people, including the poor or the marginalized, shape projects, programmes and policies that affect their lives. (IDS) Definition

Participatory communication modes Monologic Dialogic

Participatory Web 2.0 Participatory Web 2.0 for Development is a way of employing web services, in order to improve information sharing and collaborative production of content in the context of development work. (WikiPedia) Definition

Passive participation Primary stakeholders of a project participate by being informed about what is going to happen or has already happened.

Online, participation is illusive According to Jacob Nielsen, participation often more or less follows a 90-9-1 rule : 90% of users are lurkers . 9% of users contribute from time to time , but other priorities dominate their time. 1% of users participate a lot and account for most contributions http://www.useit.com/alertbox/participation_inequality.html

Participation by consultation Outside researchers or experts consult with stakeholders because they think something tangible and worthwhile will come out of it

Information literacy is required for online participation Research suggests that a “barrier to the efficient utilisation of ICT in developing countries is the relatively low level of information literacy .” Information literacy skills are vital if developing countries are to make the best use of ICT for development initiatives INFORMATION LITERACY IN KENYA - http://www.ejisdc.org/ojs2/index.php/ejisdc/article/viewFile/613/296

Participation by collaboration Groups of primary stakeholders participate in the discussion and analysis of predetermined objectives set by the project.

Conditions required for collaboration James Surowiecki suggests that if four basic conditions are met, a crowd's "collective intelligence" will produce better outcomes than a small group of experts. “ James Surowiecki – Wisdom of the Crowds

Empowerment participation Primary stakeholders are capable and willing to initiate the process and take part in the analysis. These abilities lead to joint decision making about what should be achieved and how.

Empowerment participation Participation by stake holders is technology-mediated. Social networking tools and media are employed by stakeholders in decision-making and resource development

Can the web be used for participatory development? Information Conversation

Which route? Passive Empowerment Consultative Collaborative It is not necessary that everybody participate, but it is crucial that everybody has the opportunity to participate; Mefalopulos , P. (2009) Dialogic Approaches to Development: Beyond Media and Messages

Which route? Passive Empowerment Consultative Collaborative Decisions shaping the design and implementation of the initiative should be made through a joint process Mefalopulos , P. (2009) Dialogic Approaches to Development: Beyond Media and Messages

Which route? Passive Empowerment Consultative Collaborative Communication should not be used simply, or mostly, to transmit information, but rather to generate new knowledge in a problem-solving mode Mefalopulos , P. (2009) Dialogic Approaches to Development: Beyond Media and Messages

Which route? Passive Empowerment Consultative Collaborative Change can only occur through people’s active involvement Mefalopulos , P. (2009) Dialogic Approaches to Development: Beyond Media and Messages

What tools? Blogs, Microblogs Social Networks Social Bookmarking Podcasts Feeds Mash-ups SMS, Mobile

How do we travel? Keep it Simple Be Modular Offer value Start Small

READY TO HOP ON? Prepared for Farmer Support Group by Derek Moore

Credits Sources Mefalopulos , P. (2009) Dialogic Approaches to Development: Beyond Media and Messages http://blogs.worldbank.org/publicsphere/publicsphere/dialogic-approaches-development-beyond-media-and-messages IDS (2006) Higher Education and Participatory Development http://www.unescobkk.org/fileadmin/template2/apeid/Conference/11thConference/docs/HE_and_Participatory_Development.pdf International Institute for Environment and Development (2009) Participatory Learning and Action http://www.iied.org/pubs/pdfs/14563IIED.pdf Tufte, T & Mefalopulos, P. (2009) Participatory Communication, a practical guide http://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/Participatorycommunication.pdf Web 2.0 for development http://en.wikipedia.org/wiki/Web2fordev Advice and Comments David Ferguson ( http://www.daveswhiteboard.com/ ) Steve Flowers ( http://twitter.com/xpconcept ) Kishyr Ramdial ( http://kishyr.ramdial.co.za/ ) Image Credits Internet Taxi http://www.flickr.com/photos/zerihoun/229955045/ Two Hands http://www.iied.org/pubs/pdfs/14563IIED.pdf Bulk SMS http://www.flickr.com/photos/dcmetroblogger/3852330334/ Drip Tech http://www.flickr.com/photos/angelinux/2775117345/ Bar Graph http://www.flickr.com/photos/joshhough/788672384/ Radio Production | http://www.flickr.com/photos/internews/3366553386/ Dell Computer http://www.flickr.com/photos/thaths/1665410518/ Satellite Dishes | http://www.flickr.com/photos/rytc/3237534938/ Arrow http://www.flickr.com/photos/b-tal/116220689/ Radio - http://www.flickr.com/photos/quareba/131908540/ TV - http://www.flickr.com/photos/brookebocast/171623512/ Dell Computer http://www.flickr.com/photos/thaths/1665410518/ Mobile phone http://www.flickr.com/photos/whiteafrican/2736560904/ Street signs http://www.flickr.com/photos/tekmagika/491754641/ Street signs http://www.flickr.com/photos/--stromberg--/2312262654/ Namibian Road | http://www.flickr.com/photos/coda/186602534/ CEAD Photographs http://www.cead.org.za

Using the web to stimulate & sustain community initiatives

More Related Content

What's hot (20)

Viewers also liked (7)

Similar to Using the web to stimulate & sustain community initiatives (20)

More from Derek Moore (20)

Recently uploaded (20)

Using the web to stimulate & sustain community initiatives

Editor's Notes