Utell Orbitz Webex
- 1. Utell – Orbitz Worldwide Overview
- 2. Agenda • Corporate Overview • Global Online Travel Landscape • Orbitz Worldwide Strategy and Mission • Opportunities
- 4. Orbitz Worldwide Brands 18M Visitors / mo. $11.5B Bookings 1,500 Employees 140+ Countries 16 Languages
- 5. Key Points of Sale – Americas
- 6. Key Points of Sale – International
- 7. Increasing International Mix 30% 29% 23% 21% 20% 10% 0% 2009 2010 2011
- 9. Global Travel Market & Online Share ($B) $1,000 +6% +6% $900 +7% $800 $700 $600 $500 +10% $400 +11% +13% $300 $200 31% 33% 28% 30% $100 $0 2009 2010 2011 2012 Source: PhoCusWright, Global Online Travel Overview Second Edition
- 10. Monthly Unique Visitors Monthly Unique Brand or Channel Visitors (000) Expedia 19,367 Priceline 12,732 Orbitz Worldwide 10,881 Southwest Airlines 8,586 Kayak 7,251 Fareportal Media Group 6,491 Travelocity 6,405 Delta Airlines 5,512 Marriott 5,436 AOL Travel 5,237 Source: comScore, April 2012
- 11. Third Party Bookings Remain Consistent 2010 Actual 2012 Estimated 37% 37% 63% 63% Source: PhoCusWright, Global Online Travel Overview Second Edition
- 12. Less Than Half of OTA Shoppers Actually Book on OTAs OTA 47% Supplier.com 31% Supplier Call Center 7% Retail Agency Website 5% Retail Agency Call Center 4% Other 6% Source: PhoCusWright, 2010
- 14. Our Mission: Unlock the joy of travel by becoming the travel expert for the world, where our customers easily find and book personalized travel options
- 15. Common technology platform positions us well for innovation and growth in 2012 and beyond Unlock the joy of travel by becoming the travel expert for the world, where our customers easily find and book personalized travel options 2012 Strategic Initiatives Marketing Funnel Mobile optimization optimization Data infrastructure
- 16. Site optimization Significant Turn Around at ebookers Since Platform Migration Landing Page Search Results Booking Path Personalization Strong top and bottom line performance since global platform migration ebookers 23% of total OWW revenue in 2011, up from 15% in 2009 Eliminating speed bumps to improve conversion rate ebookers Net Revenue, $M $200 $176 $150 $135 $108 $100 +31% +26% $50 $0 2009 2010 2011 page 16
- 17. Site Optimization: Landing Page Search Results Booking Path Personalization Hotel Card: • First test yielded 3% increase in conversion rate • Second test yielded 2% further lift in conversion
- 18. Mobile Delivering intuitive search-and-book experiences designed from the ground up for mobile devices Mobile Website Native Apps
- 19. Data Infrastructure Reporting & Storing large Data hungry analytical amounts of data applications insights Investing in infrastructure to allow us $200 to deploy analytics more broadly $176 ebookers Net Revenue, $M $150 $135 $108 $100 +31% +26% $50 $0 2009 2010 2011 page 19
- 20. Our Locations and People • Australia • Germany • Italy • Spain • Canada • Hong Kong • Japan • Sweden • China • India • Latin America • Switzerland • UK • Finland • Ireland • Mexico • Thailand • United States • France • Israel • Singapore • The Netherlands • Vietnam
- 21. Industry Leading Global Technology Platform
- 22. A Leading Managed Travel Provider
- 23. Growth Trends Room Nights 60% 50% 40% 30% 20% 10% 0% 2009 2010 2011 Source: OWW Internal Data – growth trends using base year 2008
- 26. Private label distribution channel has grown impressively and represents significant growth opportunity U.S. Private Label Distribution Channel Room Nights 2 year CAGR 55% 2009 2010 2011
- 27. OWW Distribution: New Partner in 2012
- 28. American Express Customer Base - Lodging spend American Express Consumer Travel customers book rooms at higher room rates compared to the industry average both online and offline, and choose more premium room categories. Average Daily Rate Room Category Mix $500 $465 $450 $400 Concierge/S $350 uite 22% $300 Standard $250 $220 42% $200 $150 Premium $123 35% $100 $50 $0 Industry CTN Online CTN Offline Average *This is an overall Average Daily Rate and it can vary by market. For example, the average CTN online rate for NYC is $374 and the ADR for offline is $652. The industry average rate for NY is $274.
- 29. Partner opportunity: Participation criteria Provided by American Express Partner Requirements Travel • Double Membership Rewards points on all prepaid bookings • Best-in-class offer exclusive to CTN • Pay With Points on all prepaid • Bookable through Orbitz promotion path bookings • 45 day booking and 60-90 day travel • Multi-channel offer-specific marketing, windows reaching millions of travel-engaged • Discounted rates (minimum 20% CMs depending on market), value add • Multi-channel program-level marketing amenities, or comp nights to drive awareness and sales • Limited minimum night stay requirements • Access to CTN agents (education, training, and incentives)
- 30. OPPORTUNITIES
- 31. Importance of Promotions 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Americas APAC EMEA With Promotion No Promotion
- 33. Package Mix by Region
- 34. Opportunities: Global Brands with Global Reach
- 35. Merchandising and Point of Sale: Leverage Our Base Private Promotions Label Corporate Partner Travel Marketing
- 36. Global Merchandising Site-Wide and Flash Sales Facebook Contests Twitter Giveaways
- 37. Global Merchandising – Insider Steals
- 38. Global Merchandising – Mobile Steals
- 41. Three Main Takeaways • Global brands and reach • Broad and diverse Merchandising capabilities • Importance of promotions and packages
- 42. Thank you for your partnership