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OBJECTS [BY DESIGN]
Module 10
“ALTHOUGH ART MUSEUMS,
historical societies, museums
of history and technology,
historic houses, open-air
museums, and museums of
ethnography, science, and
even natural history, have
long collected, studied, and
exhibited the material of what
has come to be called
material culture, no
comprehensive academic
philosophy or discipline for
the investigation of material
culture has as yet been
developed.”
UVC Art 100 Module 10 Objects (by design)
UVC Art 100 Module 10 Objects (by design)
UVC Art 100 Module 10 Objects (by design)
“Material culture is the study
through artifacts of the
beliefs —
values, ideas, attitudes, and
assump- tions—of a
particular community or
society at a given time. The
term material culture is also
fre- quently used to refer to
artifacts themselves, to the
body of material available for
such study. I shall restrict the
term to mean the study and
refer to the evidence simply
as material or artifacts.”
WHAT IS AN ARTIFACT?
O R D I N A R Y O L D
P E B B L E
P E B B L E T O O L S , O L D U V A I
G O R G E , T A N Z A N I A , 1 . 8
M I L L I O N Y E A R S A G O
UVC Art 100 Module 10 Objects (by design)
PIECE OF OBSIDIAN (VOLCANIC GLASS)
OBSIDIAN TOOLS
Properties of the material are
enhanced by human intervention
ARE THESE NATURALLY-OCCURRING THINGS, OR
ARTIFACTS?
Why should one bother to investigate
material objects in the quest for
culture, for a society's systems of
belief? Surely people in all societies
express and have expressed their
beliefs more explicitly and openly in
their words and deeds than in the
things they have made. Are there
aspects of mind to be discovered in
objects that differ from,
complement, supplement, or
contradict what can be learned from
more traditional literary and
behavioral sources?
WHAT COULD BE CULTURALLY REVEALING ABOUT THE
STUDY OF OBJECTS?
1. Cultural value can be understood through multiple lenses when dealing
with material objects.
 Inherent value.
 Value in original context, at a later point, today. (subject to frequent change)
 Use value.
 Aesthetic, spiritual, relational values.
WHAT COULD BE CULTURALLY REVEALING ABOUT THE
STUDY OF OBJECTS?
2. Objects survive and provide direct and tangible evidence of the past.
This allows us to “experience” the past through empathetic
engagement of our senses.
"This affective mode of apprehension
through the senses that allows us to
put ourselves, figuratively speaking,
inside the skins of individuals who
commissioned, made, used, or
enjoyed these objects, to see with
their eyes and touch with their
hands, to identify with them
empathetically, is clearly a different
way of engaging the past than
abstractly through the written word.
Instead of our minds making
intellectual contact with minds of the
past, our senses make affective
contact with senses of past.”
—Arnold Hauser,
Sociology of Art
What different kinds of value can we isolate and
appreciate in this pendant?
WHAT COULD BE CULTURALLY REVEALING ABOUT THE
STUDY OF OBJECTS?
3. Objects might be more representative of what people in a society are
doing, thinking and feeling than words are.
Henry Glassie has observed that
only a small percentage of the
world's population is and has
been literate, and that the
people who write literature or
keep diaries are atypical.
Objects are used by a much
broader cross section of the
population and are therefore
potentially a more wide-ranging,
more representative source of
information than words.
WHAT COULD BE CULTURALLY REVEALING ABOUT THE
STUDY OF OBJECTS?
3. Objects are physically real, capable of empathetic use.
“The theoretical democratic advantage of artifacts in general, and
vernacular material in particular, is partially offset by the skewed nature
of what in fact survives from an earlier culture. A primary factor in this
is the destructive, or the preservative, effect of particular environments
on particular materials. Materials from the deeper recesses of time are
often buried, and recovered archaeologically. Of the material heritage of
such cultures, glass and ceramics survive in relatively good condition,
metal in poor to fair condition, wood in the form of voids (postholes),
and clothing not at all (except for metallic threads, buttons, and an odd
clasp or hook).”
R E V E A L H U G E A M O U N T S O F I N F O R M A T I O N A B O U T
T H E P E O P L E ( A N D T H E C U L T U R E S ) T H A T M A D E
T H E M .
W E C A N “ R E A D ” T H E S E I M A G E S T O L E A R N A B O U T
O T H E R S O C I E T I E S , A N D A B O U T O U R S E L V E S .
In the West (for example, Europe
and the USA), this kind of
artifact has been “put on
pedestal” as the most exalted
kind of artifact.
Here we tend to privilege art above
other kinds of artifacts.
(E.g., Krannert vs. Spurlock
Museum)
Augustus St.-Gaudens, Diana,
1892-4, in Philadelphia Museum of Art
ONE CATEGORY OF ARTIFACTS IS ART.
HOW ARE OBJECTS PRESENTED IN THESE TWO
DIFFERENT VENUES?
WHAT DOES THE METHOD OF DISPLAY CONVEY
ABOUT THE VALUE/SIGNIFICANCE OF THE
OBJECTS DISPLAYED?
ANOTHER CATEGORY OF THINGS IS “VERNACULAR”
OBJECTS.
Shaker side chair, maple with rush seating, c. 1880
THESE ARE ORDINARY OBJECTS WHICH HAVE WIDE
POPULARITY AND WHOSE SPECIFIC ORIGINS ARE OBSCURE.
Shaker side chair, maple with cane seating, c. 1880 Plastic outdoor chair, c. present
Bryan Ropar with a small sample of his plastic chair collection
Maarten Baas, in collaboration
with Contrasts Gallery, Shanghai
Plastic Chair in Wood, 2008
elm wood
Sam Durant, Porcelain Chairs,
2006
Jules Prown
“…works of art constitute a large
and special category within
artifacts because their
inevitable aesthetic and
occasional ethical or spiritual
(iconic) dimensions make
them direct and often overt or
intentional expressions of
cultural belief. The self-
consciously expressive
character of this
material, however, raises
problems as well as
opportunities; in some ways
artifacts that express culture
unconsciously are more
useful as objective cultural
indexes.”
(Prown, “Mind in Matter,” p.2)
Siegfried Giedion
“We shall deal here with
humble things, things
not usually granted
earnest consideration,
or at least not valued for
their historical import.
But no more in history
than in painting is it the
impressiveness of the
subject that matters.
The sun is mirrored
even in a coffee spoon.”
(Giedion, “Anonymous
History,” p. 294)
THE VALUE OF “ANONYMOUS HISTORY”
UVC Art 100 Module 10 Objects (by design)
W E U S E T H I S W O R D O F T E N , F O R E X A M P L
Fashion design
Interior design
Product design
Packaging design
Graphic design
Automotive design
Web design
User interface design
PACKAGING DESIGN: COMPARE/CONTRAST
1. What stylistic choices are made in these package designs? Let’s list as many as we
2. What meanings do we attribute to those stylistic differences?
 Something made through a process of
careful consideration, often but not
always credited to a specific maker.
 Something made with both function
and aesthetic appeal in mind.
AND
relatively minor changes in the
appearance of a product
FASHION DESIGN, OR PRODUCT STYLING?
UVC Art 100 Module 10 Objects (by design)
“ V E R Y F E W A S P E C T S O F T H E M A T E R I A L
E N V I R O N M E N T A R E I N C A P A B L E O F
I M P R O V E M E N T I N S O M E S I G N I F I C A N T W A Y B Y
G R E A T E R A T T E N T I O N B E I N G P A I D T O T H E I R
D E S I G N . I N A D E Q U A T E L I G H T I N G , M A C H I N E S
T H A T A R E N O T U S E R - F R I E N D L Y , B A D L Y -
F O R M A T T E D I N F O R M A T I O N , A R E J U S T A F E W
E X A M P L E S O F B A D D E S I G N T H A T C R E A T E
C U M U L A T I V E P R O B L E M S A N D T E N S I O N S . ”
— H E S K E T T , P . 2
B E T W E E N U S , A S P E O P L E , A N D
T H E O B J E C T S T H A T S U R R O U N D
U S .
G O O D D E S I G N E R S T R Y T O M A K E
T H I S R E L A T I O N S H I P A H A P P Y
O N E .
Name three
visual/function
al elements of
the chair.
SIDE CHAIR, CIRCA 1880, MAPLE, CANE SEAT
LEBANON, MASSACHUSETTS
COMPARE/CONTRAST: FORM
Side chair, gilt and Beauvais tapestry, c. 1780
COMPARE/CONTRAST: MEANINGS
UVC Art 100 Module 10 Objects (by design)
UVC Art 100 Module 10 Objects (by design)
UVC Art 100 Module 10 Objects (by design)
Whistler, Arrangement in Gray and Black #1, 1871
Ingres, Princesse de Broglie, 1853
Briefly describe the visual form of the seating pictured in this photograph. Then
speculate: what set of functions are implied in this design? What meanings can we
infer about the people likely to be seated in each chair?

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UVC Art 100 Module 10 Objects (by design)

  • 2. “ALTHOUGH ART MUSEUMS, historical societies, museums of history and technology, historic houses, open-air museums, and museums of ethnography, science, and even natural history, have long collected, studied, and exhibited the material of what has come to be called material culture, no comprehensive academic philosophy or discipline for the investigation of material culture has as yet been developed.”
  • 6. “Material culture is the study through artifacts of the beliefs — values, ideas, attitudes, and assump- tions—of a particular community or society at a given time. The term material culture is also fre- quently used to refer to artifacts themselves, to the body of material available for such study. I shall restrict the term to mean the study and refer to the evidence simply as material or artifacts.”
  • 7. WHAT IS AN ARTIFACT? O R D I N A R Y O L D P E B B L E P E B B L E T O O L S , O L D U V A I G O R G E , T A N Z A N I A , 1 . 8 M I L L I O N Y E A R S A G O
  • 9. PIECE OF OBSIDIAN (VOLCANIC GLASS)
  • 10. OBSIDIAN TOOLS Properties of the material are enhanced by human intervention
  • 11. ARE THESE NATURALLY-OCCURRING THINGS, OR ARTIFACTS?
  • 12. Why should one bother to investigate material objects in the quest for culture, for a society's systems of belief? Surely people in all societies express and have expressed their beliefs more explicitly and openly in their words and deeds than in the things they have made. Are there aspects of mind to be discovered in objects that differ from, complement, supplement, or contradict what can be learned from more traditional literary and behavioral sources?
  • 13. WHAT COULD BE CULTURALLY REVEALING ABOUT THE STUDY OF OBJECTS? 1. Cultural value can be understood through multiple lenses when dealing with material objects.  Inherent value.  Value in original context, at a later point, today. (subject to frequent change)  Use value.  Aesthetic, spiritual, relational values.
  • 14. WHAT COULD BE CULTURALLY REVEALING ABOUT THE STUDY OF OBJECTS? 2. Objects survive and provide direct and tangible evidence of the past. This allows us to “experience” the past through empathetic engagement of our senses.
  • 15. "This affective mode of apprehension through the senses that allows us to put ourselves, figuratively speaking, inside the skins of individuals who commissioned, made, used, or enjoyed these objects, to see with their eyes and touch with their hands, to identify with them empathetically, is clearly a different way of engaging the past than abstractly through the written word. Instead of our minds making intellectual contact with minds of the past, our senses make affective contact with senses of past.” —Arnold Hauser, Sociology of Art
  • 16. What different kinds of value can we isolate and appreciate in this pendant?
  • 17. WHAT COULD BE CULTURALLY REVEALING ABOUT THE STUDY OF OBJECTS? 3. Objects might be more representative of what people in a society are doing, thinking and feeling than words are.
  • 18. Henry Glassie has observed that only a small percentage of the world's population is and has been literate, and that the people who write literature or keep diaries are atypical. Objects are used by a much broader cross section of the population and are therefore potentially a more wide-ranging, more representative source of information than words.
  • 19. WHAT COULD BE CULTURALLY REVEALING ABOUT THE STUDY OF OBJECTS? 3. Objects are physically real, capable of empathetic use. “The theoretical democratic advantage of artifacts in general, and vernacular material in particular, is partially offset by the skewed nature of what in fact survives from an earlier culture. A primary factor in this is the destructive, or the preservative, effect of particular environments on particular materials. Materials from the deeper recesses of time are often buried, and recovered archaeologically. Of the material heritage of such cultures, glass and ceramics survive in relatively good condition, metal in poor to fair condition, wood in the form of voids (postholes), and clothing not at all (except for metallic threads, buttons, and an odd clasp or hook).”
  • 20. R E V E A L H U G E A M O U N T S O F I N F O R M A T I O N A B O U T T H E P E O P L E ( A N D T H E C U L T U R E S ) T H A T M A D E T H E M . W E C A N “ R E A D ” T H E S E I M A G E S T O L E A R N A B O U T O T H E R S O C I E T I E S , A N D A B O U T O U R S E L V E S .
  • 21. In the West (for example, Europe and the USA), this kind of artifact has been “put on pedestal” as the most exalted kind of artifact. Here we tend to privilege art above other kinds of artifacts. (E.g., Krannert vs. Spurlock Museum) Augustus St.-Gaudens, Diana, 1892-4, in Philadelphia Museum of Art ONE CATEGORY OF ARTIFACTS IS ART.
  • 22. HOW ARE OBJECTS PRESENTED IN THESE TWO DIFFERENT VENUES? WHAT DOES THE METHOD OF DISPLAY CONVEY ABOUT THE VALUE/SIGNIFICANCE OF THE OBJECTS DISPLAYED?
  • 23. ANOTHER CATEGORY OF THINGS IS “VERNACULAR” OBJECTS. Shaker side chair, maple with rush seating, c. 1880
  • 24. THESE ARE ORDINARY OBJECTS WHICH HAVE WIDE POPULARITY AND WHOSE SPECIFIC ORIGINS ARE OBSCURE. Shaker side chair, maple with cane seating, c. 1880 Plastic outdoor chair, c. present
  • 25. Bryan Ropar with a small sample of his plastic chair collection
  • 26. Maarten Baas, in collaboration with Contrasts Gallery, Shanghai Plastic Chair in Wood, 2008 elm wood
  • 27. Sam Durant, Porcelain Chairs, 2006
  • 28. Jules Prown “…works of art constitute a large and special category within artifacts because their inevitable aesthetic and occasional ethical or spiritual (iconic) dimensions make them direct and often overt or intentional expressions of cultural belief. The self- consciously expressive character of this material, however, raises problems as well as opportunities; in some ways artifacts that express culture unconsciously are more useful as objective cultural indexes.” (Prown, “Mind in Matter,” p.2) Siegfried Giedion “We shall deal here with humble things, things not usually granted earnest consideration, or at least not valued for their historical import. But no more in history than in painting is it the impressiveness of the subject that matters. The sun is mirrored even in a coffee spoon.” (Giedion, “Anonymous History,” p. 294) THE VALUE OF “ANONYMOUS HISTORY”
  • 30. W E U S E T H I S W O R D O F T E N , F O R E X A M P L Fashion design Interior design Product design Packaging design Graphic design Automotive design Web design User interface design
  • 31. PACKAGING DESIGN: COMPARE/CONTRAST 1. What stylistic choices are made in these package designs? Let’s list as many as we 2. What meanings do we attribute to those stylistic differences?
  • 32.  Something made through a process of careful consideration, often but not always credited to a specific maker.  Something made with both function and aesthetic appeal in mind. AND relatively minor changes in the appearance of a product
  • 33. FASHION DESIGN, OR PRODUCT STYLING?
  • 35. “ V E R Y F E W A S P E C T S O F T H E M A T E R I A L E N V I R O N M E N T A R E I N C A P A B L E O F I M P R O V E M E N T I N S O M E S I G N I F I C A N T W A Y B Y G R E A T E R A T T E N T I O N B E I N G P A I D T O T H E I R D E S I G N . I N A D E Q U A T E L I G H T I N G , M A C H I N E S T H A T A R E N O T U S E R - F R I E N D L Y , B A D L Y - F O R M A T T E D I N F O R M A T I O N , A R E J U S T A F E W E X A M P L E S O F B A D D E S I G N T H A T C R E A T E C U M U L A T I V E P R O B L E M S A N D T E N S I O N S . ” — H E S K E T T , P . 2
  • 36. B E T W E E N U S , A S P E O P L E , A N D T H E O B J E C T S T H A T S U R R O U N D U S . G O O D D E S I G N E R S T R Y T O M A K E T H I S R E L A T I O N S H I P A H A P P Y O N E .
  • 37. Name three visual/function al elements of the chair. SIDE CHAIR, CIRCA 1880, MAPLE, CANE SEAT LEBANON, MASSACHUSETTS
  • 38. COMPARE/CONTRAST: FORM Side chair, gilt and Beauvais tapestry, c. 1780
  • 43. Whistler, Arrangement in Gray and Black #1, 1871 Ingres, Princesse de Broglie, 1853
  • 44. Briefly describe the visual form of the seating pictured in this photograph. Then speculate: what set of functions are implied in this design? What meanings can we infer about the people likely to be seated in each chair?