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O poder do
Storytelling 
#6 Industry Sessions by EDIT. - UX & Responsive Design
Clara Vieira | Partner and Creative Director at Claan.com
Storytelling
O poder do Storytelling: da prototipagem à experiência final - #8 Industry Sessions by EDIT. | UX & Responsive Design
CLIMAX
FALLING
ACTION
RISING
ACTION
EXPOSITION DÉNOUEMENT
FREYTAG'S PYRAMID
The White Rabbit put on his
spectacles. "Where shall I
begin, please your Majesty?"
he asked.
"Begin at the beginning," the
King said gravely, "and go on
till you come to the end: then
stop."
Storylistening
Body on Stories
EXPERIMENTAL STUDY | HEIDER & SIMMEL (1944)
https://www.youtube.com/watch?v=n9TWwG4SFWQ
TEST YOUR AWARENESS: WHODUNNIT?
https://www.youtube.com/watch?v=ubNF9QNEQLA
Brain on Stories
O poder do Storytelling: da prototipagem à experiência final - #8 Industry Sessions by EDIT. | UX & Responsive Design
ALFRED HITCHCOCK AND METRO GOLDWYN MAYER LION LEO
O poder do Storytelling: da prototipagem à experiência final - #8 Industry Sessions by EDIT. | UX & Responsive Design
I have a dream.
O poder do Storytelling: da prototipagem à experiência final - #8 Industry Sessions by EDIT. | UX & Responsive Design
O poder do Storytelling: da prototipagem à experiência final - #8 Industry Sessions by EDIT. | UX & Responsive Design
Emotional Power!
O poder do Storytelling: da prototipagem à experiência final - #8 Industry Sessions by EDIT. | UX & Responsive Design
How the product looks?
How the product works?
O poder do Storytelling: da prototipagem à experiência final - #8 Industry Sessions by EDIT. | UX & Responsive Design
User research
Analyse
Design
Evaluation
Success!
O poder do Storytelling: da prototipagem à experiência final - #8 Industry Sessions by EDIT. | UX & Responsive Design
Make me Care!
JONY IVE ON DESIGN | CHARLIE ROSE
Prototyping
O poder do Storytelling: da prototipagem à experiência final - #8 Industry Sessions by EDIT. | UX & Responsive Design
POP APP
POP APP PROMOTIONAL VIDEO
https://popapp.in
INVISION APP
PROTOTYPING FOR ELMO'S MONSTER MAKER IPHONE APP
https://www.youtube.com/watch?v=-SOeMA3DUEs
the dots
The End.
and they lived happy
ever after
…

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O poder do Storytelling: da prototipagem à experiência final - #8 Industry Sessions by EDIT. | UX & Responsive Design