Strategies to improve e commerce conversion
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The document outlines strategies to enhance e-commerce conversion rates by focusing on product information, checkout processes, and site performance. Key recommendations include reducing latency and unnecessary downloads, ensuring comprehensive product data, and simplifying checkout steps to enhance user experience. Trust and security features are also emphasized as critical factors influencing consumer behavior during online shopping.
Strategies to improve e commerce conversion
- 2. Strategies to improve e-commerce conversion
- 4. Performance Don’t make people wait.
- 5. 3 seconds is all it takes… 40% of the users abandons the site
- 6. Amazon found every 100ms of latency cost them 1% in sales. Remember this
- 7. Performance • Eliminate unnecessary downloads • Image optimisation • Render Blocking
- 9. • Eliminate unnecessary downloads • Image optimisation • Render blocking Performance
- 12. • Eliminate unnecessary downloads • Image optimisation • Render Blocking Performance
- 13. Render Blocking
- 16. Product data Proper data is vital to find relevant products.
- 17. 10% of the users leaves if there isn’t enough information. Retail Online Survey
- 21. Checkout Shopping online is meant to be easy.
- 22. • Forced Account creation • Forms • Trust and Security Checkout • Complicated process
- 23. Forced Account Creation 23% Abandon a purchase if forced to register first. Forrester Research
- 24. Forced Account Creation Rádio Popular
- 27. • Forced Account creation • Forms • Trust and Security Checkout • Complicated process
- 28. I don’t want to enter a relationship. I just want to buy something! “ ” Remember this Jared Spool - User Testing
- 29. Forms AKI
- 31. Forms Amazon
- 32. • Forced Account creation • Forms • Trust and Security Checkout • Complicated process
- 33. Trust and Security 80% of consumers feel safer seeing trustworthy security seals. VoucherCloud / Consumer Phycology
- 35. Trust and Security John Lewis
- 37. • Forced Account creation • Forms • Trust and Security Checkout • Complicated process
- 38. Complicated process 18% of users find it intricate.
- 43. Thank you!