Design Embedded Media Objects




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Experience blend




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Context ICA

Students are trained / focussed on webdesign (CMD)

C      =        Communication
I      =        Informatics




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
1 – 10 – 100




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
People of the Labirinths




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Secret society




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Secret society




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Secret society




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Weather sensitive clothing


University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Weather sensitive clothing


University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Music Shoes




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Siza Zorggroep




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Ambient chopping board




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Virtual chef




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Smart kitchen




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Blend in: Contextualized experience

Let the context carry the experience.

Contextualized messages must be simple
and lo-fi.

Avoid binary and allow gradual engagement
of the user.




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Burgers Zoo




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Virtual frog




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Augmented binoculars




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Smart compass




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Blend in: Experience Stacks

Predator v.s. Prey

Respect script boundaries




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Efteling




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Experience game




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Friend finder




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Cuddly tree as a Service avatar




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Blend out: Experience bridges

Service avatars can bridge the physical and
emotional attachment.

Experience bridges should be more than
brand alignment.




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects
Thank you.




University of Applied Sciences Arnhem Nijmegen / DEMO / Design Embedded Media Objects

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UX in the Wild: on Experience Blend & Embedded Media Design