Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
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The document summarizes the key principles of the "Lazy Person's Guide to a Better World" approach to usability testing and problem-solving. The approach recommends focusing ruthlessly on fixing the most serious usability problems observed, rather than getting distracted by less important issues or complete redesigns. It also advocates doing the least amount of work needed to solve problems. Specific techniques include instructing observers to note the top three problems, prioritizing problems during debriefing sessions, and tweaking interfaces rather than redesigning them from scratch. The overall goal is to improve usability while expending minimal resources.
![What’s funny about this? Have you ever gone to a Web site and run into a serious usability problem? [Show of hands] Did you find yourself thinking “How can they not have noticed this? And fixed it?” Did you go back months later and it was still there? I’m going to tell you how that happens, and how to avoid it © 2001 Steve Krug © 2010 Steve Krug](https://image.slidesharecdn.com/uxlisbon2010lazypersonsguideposted-100525142516-phpapp02/85/Steve-Krug-Lazy-Person-s-Guide-to-a-Better-World-UX-Lisbon-2010-6-320.jpg)
![Thanks for all the fish Send any questions, feedback, gripes to [email_address] © 2001 Steve Krug © 2010 Steve Krug](https://image.slidesharecdn.com/uxlisbon2010lazypersonsguideposted-100525142516-phpapp02/85/Steve-Krug-Lazy-Person-s-Guide-to-a-Better-World-UX-Lisbon-2010-28-320.jpg)
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
- 1. The Lazy Person’s Guide to a Better World Advantages of Doing The Least You Can Do™ UX Lx 14 May 2010 © 2010 Steve Krug
- 2. And now for something… … somewhat different Short books, short talk 20 minutes of slides, 20 minutes of questions Questions can be about anything Except that brief period in the late 70’s © 2001 Steve Krug © 2010 Steve Krug
- 3. About the title I am lazy Could happily watch Law and Order reruns eight hours a day But this isn’t about being lazy: It’s about being effective I do believe you should do as little as possible when fixing usability problems © 2001 Steve Krug © 2010 Steve Krug
- 4. How I spent 2009 © 2001 Steve Krug © 2010 Steve Krug
- 5. As Jakob said… There aren’t enough usability professionals to go around Everyone should be doing their own usability testing This is about a few things I learned while writing the new book © 2001 Steve Krug © 2010 Steve Krug
- 6. What’s funny about this? Have you ever gone to a Web site and run into a serious usability problem? [Show of hands] Did you find yourself thinking “How can they not have noticed this? And fixed it?” Did you go back months later and it was still there? I’m going to tell you how that happens, and how to avoid it © 2001 Steve Krug © 2010 Steve Krug
- 7. Uasbility testing works If you’ve done any testing, you know it works Uncovers lots of problems quickly Wonderful But I’ve finally realized this is part of the problem It takes far less resources to find problems than to fix them You can find more in a day than you can fix in a month © 2001 Steve Krug © 2010 Steve Krug
- 8. © 2001 Steve Krug Problems you can find with just a few test participants Problems you have the resources to fix © 2010 Steve Krug
- 9. Things I have learned It’s easy to get seduced into fixing the easier problems first As a result, the most serious usability problems often remain for a long time So I’m going to try to convince you to do two things If you’re naturally lazy like me, you’ll embrace them happily © 2001 Steve Krug © 2010 Steve Krug
- 10. My solution Two of the six maxims in my book: © 2001 Steve Krug © 2010 Steve Krug
- 11. © 2001 Steve Krug Focus ruthlessly on a small number of the most important problems. © 2010 Steve Krug
- 12. Why Because it’s easy not to Serious problems are often there not because you weren’t aware of them, but because you don’t know how to fix them Fixing simple problems is easier, more appealing Because you think you’ll fix them eventually Hate to duplicate effort The “next version” fallacy People will continue to suffer © 2001 Steve Krug © 2010 Steve Krug
- 13. © 2001 Steve Krug ruthlessly impiedosamente © 2010 Steve Krug
- 14. It starts with the observers Instruct the observers After each session, write down the three most serious problems you observed © 2001 Steve Krug © 2010 Steve Krug
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- 17. The debriefing Over lunch (or dinner) Right after the three test sessions Objective: Deciding what you’re going to commit to fixing before the next round of testing © 2001 Steve Krug © 2010 Steve Krug
- 18. The debriefing Go around the room Everyone contributes from their list of nine problems Write on easel pad Leave some space for improvements/amendments People can say “Me too!” Treat all contributions with respect Not discussing yet Stick to observed problems! © 2001 Steve Krug © 2010 Steve Krug
- 19. The debriefing Decide which are most serious Some magic happens here Voting Dictatorship Hybrid Not usually as hard as it seems BECAUSE THEY ALL SAW THE SAME BEHAVIOR Number them Copy the numbered list Ten is probably enough Leave space in between © 2001 Steve Krug © 2010 Steve Krug
- 20. The debriefing Start at the top Work down the list Come up with rough idea of how you’ll fix them who will do it the resources required When you’ve allocated the resources you can commit in next month, STOP! Tear off the rest of the list Crumple it up Throw it away Thanks to Susan Weinschenck © 2001 Steve Krug © 2010 Steve Krug
- 21. © 2001 Steve Krug When fixing problems, always do the least you can do™. © 2010 Steve Krug
- 22. Tweak, don’t redesign It’s easy to get sucked into redesigning Observed: “He had trouble with that menu.” Temptation: “We should redo the navigation.” Don’t!!!!! Find the smallest change you can make that will eliminate the serious problem for most people Don’t get sucked into making the “perfect fix” © 2001 Steve Krug © 2010 Steve Krug
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- 27. Do less, be happy © 2001 Steve Krug © 2010 Steve Krug
- 28. Thanks for all the fish Send any questions, feedback, gripes to [email_address] © 2001 Steve Krug © 2010 Steve Krug