SlideShare a Scribd company logo
The X 
in UX 
The UXSG 
Experience 
Ian Pestelos 
Head of Quality, Oxygen Ventures AU 
Executive Director, Test360 
@ianpestelos #xinux
context-driven testing 
lean, agile, service design, ux 
social sciences & law 
counterstrike & rockman
UXSG 2014 
October 1-3, Singapore
what is 
user experience (ux)?
UX DESIGN 
UI DESIGN
Experience 
changes 
PEOPLE 
People 
changes the 
EXPERIENCE
THE PEOPLE 
THE EXPERIENCE
MEET 
UXSG
experience is 
personal
not your 
ordinary coffee!
no wifi 
here? :( 
Snack Stash Tea and Juice
Conference 
prototyping
networking lunch
wayfinding
Hands-On 
Experience 
Really cool 
eyetracking software
the place 
to be 
Charging 
stations
sketchnotes
yes, we complied... with a smile
and complied 
again, freely 
+ smile
MEET 
FRANK
UXSG2014 and UX in Software Testing
And people talk about 
the #EarlyBird Pinoy
KEY INSIGHTS
DESIGN FOR 
EMOTION
EMOTION INSPIRES ACTION
The goal of making 
messages “emotional” 
is to make people care. 
Feelings inspire people 
to act. 
Chip and Dan Heath, "Made to Stick"
DESIGN FOR 
EMOTION 
DESIGN FOR 
OUTCOME
UXSG 2014 Keynote: "Beauty and the Bank" by Jin Zwicky
DESIGN FOR 
EMOTION 
DESIGN FOR 
OUTCOME 
DESIGN WITH 
PEOPLE
"We need to design service elements 
as much for the person who delivers 
service as we do for the customer." 
Polaine, et. al., "Service Design"
UX in SOFTWARE 
TESTING
How we've come up with 
LEAN TEST 
DOCUMENTATION
team profile
Project context has changed 
Test artifacts are insufficient to 
communicate confidence and value 
problem 
Early 2014 
Exploratory testing is becoming 
too unstructured
Tester WON'T HATE 
Tester will use and ENJOY using 
will INSPIRE Tester to think 
will ENCOURAGE creativity 
fits the team's REPUTATION 
Emotion 
Test doc that:
EASY to write and maintain 
is COMPREHENSIBLE 
OUTCOME 
Test doc that: 
is SIMPLE 
is RISK-BASED 
fits in an AGILE environment
PEOPLE
PEOPLE
PEOPLE
FUNCTIONALITY 
SCENARIO 
WATCH OUT FOR 
WORKFLOW TEST 
We ditched JIRA and just used GDocs + Collab
Experience changes 
PEOPLE 
People changes the 
EXPERIENCE

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