UXSG#4 Workshop
2 likes998 views
This document summarizes a workshop on Modern UX and Agile design workflows. It introduces the "Personal Shopper" project where participants worked in teams to design an MVP for helping department store shoppers. The workshop covered defining problems, creating provisional personas, designing experiments, and testing solutions. Teams progressed through an MVP design workflow of understanding the problem, designing a solution, and testing it with metrics. In the end, each team demonstrated their proposed solution and metrics from user testing.
UXSG#4 Workshop
- 1. @ANDERSRAMSAY / #AGILEUX Modern UX Bootcamp
- 2. @ANDERSRAMSAY / #AGILEUX Overview - Introduction: What is Modern UX? - The “Personal Shopper” Project - An MVP Design Workflow: Five Core Activities - Q&A
- 3. @ANDERSRAMSAY / #AGILEUX Q&A Backlog What’s a top question you have about Agile and/or Lean UX?
- 4. @ANDERSRAMSAY / #AGILEUX What is Modern UX? (And why should I care?)
- 8. @ANDERSRAMSAY / #AGILEUX UX FocusLean Focus Agile Focus
- 10. @ANDERSRAMSAY / #AGILEUX Traditional UX Design, Usability What are we making? Agile UX How do we make it? Collaboration, Delivery Lean UX Are we making the right thing? Startup Measuring,validating product/market fit.
- 11. @ANDERSRAMSAY / #AGILEUX Modern UX Traditional UX Design, Usability What are we making? Agile UX How do we make it? Collaboration, Delivery Lean UX Are we making the right thing? Startup Measuring,validating product/market fit.
- 12. @ANDERSRAMSAY / #AGILEUX Traditional UX Design, Usability What are we making? Agile UX How do we make it? Collaboration, Delivery Lean UX Are we making the right thing? Startup Measuring,validating product/market fit. Minimum Viable Products
- 13. @ANDERSRAMSAY / #AGILEUX “Personal Shopper” Workshop Project
- 14. @ANDERSRAMSAY / #AGILEUX Context: Big Department Stores
- 15. @ANDERSRAMSAY / #AGILEUX The “Personal Shopper” Idea Department Store CEO I see people milling about the department store, seemingly lost. People will be in one part of the store, say men’s wear, and now want to find shoes to match the suit they’re looking at, but where is the shoe department? And how will I be able to match this suit to any shoes I find in some completely different part of the store? Same thing with furniture, appliances, everything. People want personal assistance. I want them to be able to quickly get answers to questions about products in the store. I want them to be assured that we can match or beat any price in a competitor’s store. I want them to be able to use coupons and offers. I want them to feel like they’re being taken care of. So, what do we do next? When we can we launch the personal shopper?
- 17. @ANDERSRAMSAY / #AGILEUX How do we design effective experiments?
- 18. @ANDERSRAMSAY / #AGILEUX An MVP Design Workflow
- 19. @ANDERSRAMSAY / #AGILEUX An MVP Design Workflow Brilliant Idea! GOOB! Create Provisional Personas Design an Experiment Test, measure, iterate...
- 20. @ANDERSRAMSAY / #AGILEUX Please divide into teams 4-6 per team. 1 product owner
- 21. @ANDERSRAMSAY / #AGILEUX The Brilliant Idea... Brilliant Idea! GOOB! Create Provisional Personas Design an Experiment Test, measure, iterate...
- 22. @ANDERSRAMSAY / #AGILEUX The Brilliant Idea... Brilliant Idea! GOOB! Create Provisional Personas Design an Experiment Test, measure, iterate...
- 23. @ANDERSRAMSAY / #AGILEUX Activity 1: Define the Problem 1.Cardstorm candidate problems - Five-minute timebox - Write down as many answers as you can think of to the question: “What are common frustrations or challenges among shoppers in large department stores?” - Chunk similar cards. - Dot-vote to prioritize. 2.Validate with business sponsor. What problems is this idea trying to solve?
- 24. @ANDERSRAMSAY / #AGILEUX Activity 1: Define the Problem 1.Cardstorm candidate problems - Five-minute timebox - Write down as many answers as you can think of to the question: “What are common frustrations or challenges among shoppers in large department stores?” - Chunk similar cards. - Dot-vote to prioritize. 2.Validate with business sponsor. What problems is this idea trying to solve? Customers don’t know if there are items similar to this one elsewhere in the store.
- 25. @ANDERSRAMSAY / #AGILEUX Dot-voting - Quickly captures trending opinions. - How many dots? About half of qty items to vote on, rounded up. - Use markers or stickie dots. - Everyone votes at once. - Voters can distribute dots any way they want.
- 26. @ANDERSRAMSAY / #AGILEUX “Personal Shopper” Problem Backlog
- 27. @ANDERSRAMSAY / #AGILEUX Get out of the building (test the problem) Brilliant Idea! GOOB! Create Provisional Personas Design an Experiment Test, measure, iterate...
- 28. @ANDERSRAMSAY / #AGILEUX Get out of the building (test the problem) Brilliant Idea! GOOB! Create Provisional Personas Design an Experiment Test, measure, iterate...
- 29. @ANDERSRAMSAY / #AGILEUX Activity 2: “Get Out of the Building” 1.Interview two members of another team. 2.Ask them if they experience any of the problems you’ve defined. 3.Ask them about their general habits and desires relating to shopping in a department store. 4.Collect on sticky notes. Do users actually experience the problem(s) we’ve defined?
- 30. @ANDERSRAMSAY / #AGILEUX “Personal Shopper” Problem Backlog Invalidated
- 31. @ANDERSRAMSAY / #AGILEUX Provisional Personas Brilliant Idea! GOOB! Create Provisional Personas Design an Experiment Test, measure, iterate...
- 32. @ANDERSRAMSAY / #AGILEUX Provisional Personas Brilliant Idea! GOOB! Create Provisional Personas Design an Experiment Test, measure, iterate...
- 33. @ANDERSRAMSAY / #AGILEUX Provisional Personas: Who do we think our user are? A shift to more outcome-driven and continuous research. Made possible due to light-weight, team-oriented methods.
- 35. @ANDERSRAMSAY / #AGILEUX Activity 3: Provisional Personas 1.Use the material you collected as a starting point. 2.Look for patterns. 3.Chunk and prioritize. 4.Create a persona as a team. Who has the problems we’ve validated?
- 36. @ANDERSRAMSAY / #AGILEUX “Personal Shopper” Problem Backlog Personas Invalidated
- 37. @ANDERSRAMSAY / #AGILEUX Activity: Design an Experiment Brilliant Idea! GOOB! Create Provisional Personas Design an Experiment Test, measure, iterate...
- 38. @ANDERSRAMSAY / #AGILEUX Activity: Design an Experiment Brilliant Idea! GOOB! Create Provisional Personas Design an Experiment Test, measure, iterate...
- 39. @ANDERSRAMSAY / #AGILEUX Explore Solutions with Design Studio Tapping into the whole team’s knowledge and imagination. Can be used for research or actual design.
- 41. @ANDERSRAMSAY / #AGILEUX Activity 4: MVP Design 1.Use your top problem + persona as a starting point. 2.Cardstorm individual ideas. 3.Sketching timebox 4.Pitch and Critique. 5.Iterate and converge... What is a solution that would solve a top problem for our persona?
- 42. @ANDERSRAMSAY / #AGILEUX Sketching Timebox - 5m timebox. - Everyone sketches. - No rules. - If conducting with general stakeholders, clarify that this is research, not design. - If conducting with the internal team, the UI concepts can be the basis for the actual design.
- 43. @ANDERSRAMSAY / #AGILEUX - Post the sketches. - 2-minute round-robin, then open critique. - Take careful notes, attach to the respective sketches. - Look for and work to resolve vision differences. - (Optional) Dot-vote to uncover trending solutions. Pitch/Critique
- 44. @ANDERSRAMSAY / #AGILEUX Iterate and Converge - Complete another sketching round based on the trending direction from the previous round. - Goal is to converge on a single design solution or direction.
- 45. Brilliant Idea! @ANDERSRAMSAY / #AGILEUX An MVP Design Workflow Is this solving an actual problem? Who’s problem? Create an MVP Experiment Test, measure, iterate...
- 46. Brilliant Idea! @ANDERSRAMSAY / #AGILEUX An MVP Design Workflow Is this solving an actual problem? Who’s problem? Create an MVP Experiment Test, measure, iterate...
- 47. @ANDERSRAMSAY / #AGILEUX Activity 5: Test Your Solution 1.I’ll send around members from another team to yours. 2.You’ll test whatever you have ready at that time. 3.Use metrics to measure the quality of your idea. For example: - On a scale from 1-10, would this make you more or less likely to shop in our store? 4.Total up your metrics and get ready to demo!
- 48. @ANDERSRAMSAY / #AGILEUX Team Presentations
- 49. @ANDERSRAMSAY / #AGILEUX Q&A Backlog