Value & attitude ppt
The document discusses values and attitudes. It defines values as qualities or ideas that people feel strongly about and that affect decisions and behavior. Values guide actions and judgments. The document contrasts immature values, which are unclear, with mature values, which provide purpose and direction. It also discusses how values are shaped by different influences over one's lifetime and can change with experience. The document then defines attitudes as evaluations of entities that are less stable than values. Attitudes have cognitive, affective, and behavioral components. They influence job satisfaction, involvement, and commitment. The document explains how attitudes can change to reduce discomfort and how attitudes are sometimes inferred after behavior.
Value & attitude ppt
- 1. Presented By: - Nida Afzal Sunil Pandey
- 2. Qualities, characteristics, or ideas about which we feel strongly. Our values affect our decisions, goals and behavior. A belief or feeling that someone or something is worthwhile.
- 3. Values define what is of worth, what is beneficial, and what is harmful Values are standards to guide your action, judgments, and attitudes
- 4. Immaturity: ◦ ◦ ◦ ◦ ◦ Unclear values Drifters Flighty (irresponsible) Uncertain Apathetic Maturity ◦ Clear values ◦ Life of purpose ◦ Meaning and direction
- 5. Values give direction and consistency to behavior. Values help you know what to and not to make time for. Values establish a relationship between you and the world. Values set the direction for one’s life.
- 7. Ages 1-7 --- parents Ages 8-13 --- teachers, heroes (sports, rocks, TV) Ages 14-20 --- peers (values because of peers or peers because of values?) Ages 21+ your values are established, but you may test your values from time to time.
- 8. Happiness comes from letting values decide your behavior and goals. Values can change over a life-time as your experiences change your view.
- 9. “It’s not doing things right, but doing the right things. “
- 12. A psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor * Attitudes are much less stable than Values * From: Eagley and Chaiken (1993). The Psychology of Attitudes.
- 13. ◦ Three Components Cognitive –the value component (killing is wrong) Affective –An emotional component (I am angry at the terrorists) Behavioral-the action component, the intent to act in a certain way. (Give blood, prayer vigil)
- 14. Attitudes affect the way you do your job and how you relate to others.
- 15. Job Satisfaction◦ What do I think about working here Job Involvement◦ Linking job with self worth Organizational commitment ◦ Do I identify with the organization and its goals
- 16. Attitudes change to fit circumstances Cognitive Dissonance Theory Individual will attempt to reduce or eliminate differences between attitudes or between attitude and behavior and thus reduce discomfort if:
- 17. Difference is important They have some control in the reduction Social pressure to conform isn’t too great Difference isn’t reinforced by personal experience
- 18. Attitudes are used, after the fact to make sense out of an action that has already occurred.
- 19. If your attitudes are well established, you will use them to guide your behavior If your attitudes are not well established, you will infer your attitudes from the prior behavior.