Attitude and Value
This document defines attitude as a predisposition to respond positively or negatively to someone or something in one's environment. It notes that attitudes have three main components: cognition (beliefs and perceptions), affect (feelings), and behavior (goals regarding the attitude object). Attitudes can vary in direction (for or against), degree (favorability), and integrity (confidence level). They influence decision-making approaches like cognitive, affective, and evaluative styles. Attitudes are formed through direct experience, association, social learning, and are measured using tools like Likert scales and interviews. Leadership can help change attitudes by influencing ideas, emotions, situations, and behaviors. Values refer to desirable internal standards for evaluation and are learned as either
Attitude and Value
- 1. ATTITUDE & VALUE Anubha Maurya Trainer and Consultant
- 2. Attitude Attribute of individual which shape their behavior. Attitude as a predisposition to respond in a positive or negative way to someone or some things in one’s environment. Components of Attitude Cognition – belief, theories, expectancies, cause and effect belief and perception to object Affective – Refers to our feeling with respect to object i.e anger, liking, fear Behavior – Our goals to attitude object Evaluation – function of above component. T r a i n i n g a n d C o n s u l t a n c y
- 3. Attitude Attitude is defined as the way a person feels about something – person, place, commodity, situation oe idea Attitude vary in various ways Direction- for or against Degree – favourbleness Integrity – degree of confidence Attitude approach to decision making Cognitive - Thinking Affective - Feeling Evaluative Mixed T r a i n i n g a n d C o n s u l t a n c y
- 4. Source Direct personnel experience Association Social Learning Measurment of Attitude Thurstone Attitude scale Likert Scale Opinion survey Interviews T r a i n i n g a n d C o n s u l t a n c y Formation Psychological Family Social Organisation Economic Political
- 5. Role of Leadership in changing attitude Change in ideas and belief Change in feeling and emotion Change in situation Change in Behaviour Application in OB Job Satisfaction Job Involvement Org commitment T r a i n i n g a n d C o n s u l t a n c y
- 6. VALUE Concept of the desirable, an internalized criterion or standard of evaluation a person possesses. Value learnt in two way Terminal Value (Comfortable life, sense of accomplishment, family security, mature love, self respect, wisdom) Instrumental Values (Ambition, Courage, Honesty, Helpfulness, Independence, Imagination) Types of Values are – Theoretical, Social, Aesthetic, Political, religious, Economic T r a i n i n g a n d C o n s u l t a n c y
- 7. H T T P : / / A N U B H A M A U R Y A . B L O G S P O T . C O M / Thank You