VanGoGh Overview 2011
- 2. overview / 2011 fact sheet Eyes mirror the soul, also of an agency. The eyes of vanGoGh are wide open: they are focused worldwide and anywhere, because these are the places where inspiration can be found. Creativity and technology are the chromosomes that define our DNA in any field: design, branding, web, advertising and the most recent “out of home interactive advertising”. A team of twenty people coming from different countries, continents and experiences represents the heart of the company, located in a 500 sqm loft in Milan, the capital of fashion and Italian creativity. But our network of partners and connections touches New York, London, San Paolo, Berlin and Hong Kong as well. That’s why we can be defined as a very glocal agency: global in the approach, Italian in the style.
- 3. clients / 2011 fact sheet
- 4. WEBBY AWARDS GRANDPRIX BRAND IDENTITY THE MoST IMPorTANT INTErNATIoNAL AwArDS THAT AN ITALIAN AwArD DEDICATED To ALL THoSE CELEBrATE oNLINE ExCELLENCE. THAT’S wHY THEY ProjECTS THAT CoNTrIBuTE To BuILD THE IDENTITY ArE KNowN AS THE “oSCAr of THE wEB”. of A BrAND IN ANY fIELD of CoMMuNICATIoN. ARCHIVE LUZER MEDIASTAR LuzEr’S ArCHIvE IS A MAGAzINE INTErNATIoNALLY A vErY quALIfIED jurY of ADvErTISING ProfESSIo- KNowN AS PoINT of rEfErENCE for worLDwIDE NALS ASSIGNS EvErY YEAr THESE IMPorTANT ITA- CrEATIvITY. THE PuBLISHING of AN ADvErTISING LIAN AwArDS. CAMPAIGN oN ITS PAGES IS rEALLY GrEAT HoNor. FAVOURITE WEBSITES AWARD (FWA) PREMIO FRECCIA D’ORO BASED IN ENGLAND BuT INTErNATIoNALLY wELL THIS IS THE AwArD ASSIGNED BY ASSoCoMuNICA- KNowN, fwA CELEBrATES THE MoST INNovATIvE zIoNE, ITALIAN ASSoCIATIoN of CoMMuNICATIoN IDEAS of THE wEB. CoMPANIES. recent recognition and awards / 2011 fact sheet
- 5. AuToMoTIvE PEoPLE’S voICE wINNEr 2011 PIAGGIo GrouP PROjECT / vESPA SITE recent work
- 6. CLIENT / PIAGGIo GrouP PROjECT / SITo vESPA BRIEFING / THE rEquESTED oBjECTIvE IS THAT of rEPoSITIoNING THE vESPA BrAND oNLINE BY rEALIGNING ITS TruE vALuE, INCrEASING THE APPEAL of THE BrAND AND IMProvING THE uSE of THE CoNTENT AND NAvIGABILITY of THE SITE. THE PurPo- SE IS THAT of GENErATING CoMPLICITY BETwEEN THE MoST fAMouS BrAND of SCooTEr worLDwIDE AND THE wEB uSEr ALLowING for A DIALoGuE THrouGH ALL of THE DIGITAL PLATforMS MAINTAI- NING THE SAME EffECTIvE CrEATIvITY. RATIONAL / THE NEw wEBSITE vESPA.CoM, wAS DESIGNED To CrEATE, THrouGH THE MErGEr of 3D vIDEo, ANIMA- TIoN AND CoNfIGurATIoN, AN INTENSE AND EMoTIoNAL oNLINE ExPErIENCE wHILE STILL MAINTAI- NING THE HIGH LEvEL of uSABILITY THrouGH THE vArIouS DIGITAL PLATforMS. THE wEBSITE INTE- GrATES THE fLuIDITY of fLASH wITH THE fuNCTIoNAL CMS MAGNoLIA AND, THErEforE, CoNSENTS ExCELLENT SEArCH ENGINE PLACEMENT. THE MoBILE vErSIoN, INSTEAD, uSES HTML5 for THE vISuA- LISATIoN AND HAS A SPECIfIC TECHNoLoGICAL SoLuTIoN, ESPECIALLY STuDIED for IPHoNE, IPAD AND ANDroID, INCLuDING A CoNSISTENT CrEATIvE SLANT oN ALL SoCIAL MEDIA. www.vESPA.CoM PRODUCTS / SITo wEB / vErSIoNI wEB-MoBILE AWARDS / / THE wEBBY AwArDS AuToMoTIvE, PEoPLE’S voICE wINNEr / MEDIA STAr - CATEGorIA wEB / “CrEATIvITà PEr LA MuLTICANALITà” PoLITECNICo DI MILANo
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- 11. THANK You