10 ux video best practices
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The document provides tips and best practices for creating and distributing online video content. It discusses the benefits of online video such as being targetable, measurable, and in real time. Younger generations are more likely to adopt new technologies. Video ads targeted at older users have higher completion rates. Videos should tell a story and engage, educate, and entertain viewers. Videos that are around 1 minute perform best and video is usually complementary to other content. The document also discusses various online video platforms and analytics tools for measuring video performance.
10 ux video best practices
- 2. J. SCHUH
- 3. WHY SHOULD YOU LISTEN TO ME? • 15 yrs experience • 10,000 hrs of producing • Industry Leader • Fortune 500 clients
- 4. 4 out of 5 INTERNET USERS WATCH VIDEOS ONLINE SOURCE: comscore (2009)
- 5. U.S. INTERNET USERS WATCHED 34 BILLION VIDEOS IN MAY 2012 SOURCE: NewMedia TrendWatch November 2012
- 6. ONLINE VIDEO IS LIKE TV RIGHT?
- 7. BZZZZZZZZZ!
- 8. ONLINE VIDEO IS: • Targetable • Measurable • Real Time SOURCE: Tod Sacerdoti (2010)
- 9. You have a portable video production studio in your pocket.
- 11. GENERATION BORN * AGE Baby Boomers’ 1946 – 1964 50 + Generation X 1965 – 1981 30’s – 40’s Generation Y 1982 – 1999 20’s – 30’s Generation Z 2000 + 12 - *Experts differ on the start dates of Generation X , Y and Z.
- 12. 52% OF THE WORLD’S POPULATION IS UNDER 30-YEARS-OLD SOURCE: Census 2010
- 13. YOUNGER GENERATIONS ARE THE FIRST TO ADOPT NEW TECHNOLOGIES SOURCE: NewMedia TrendWatch November 2012
- 14. BOOMERS’ ADOPTION OF NEW TECHNOLOGY DRIVES GROWTH SOURCE: NewMedia TrendWatch November 2012
- 15. Video ads targeted to children ages 6 to 14 had the highest video ad click through rate at 3.5%, but the lowest rate of viewing to completion. SOURCE: NewMedia TrendWatch November 2012
- 16. Ads targeted at older users (35 +) had a 77.4% completion rate. SOURCE: NewMedia TrendWatch November 2012
- 18. “Storytelling is the most powerful way to put ideas into the world today.” - Robert McKee
- 19. EVERY VIDEO SHOULD HAVE AN INTRODUCTION, BODY AND CLOSING SOURCE: http://www.youtube.com/watch?v=7xK9qv611sU
- 20. ENGAGE, EDUCATE, ENTERTAIN SOURCE: http://www.youtube.com/watch?v=7xK9qv611sU
- 21. Lynda.com acquires Video2brain with $103 million funding SOURCE: thenextweb.com
- 23. REASONS PEOPLE SHARE 1. Answers a question, or evokes an emotional response 2. Hot topic 3. It aligns with their idenity and how they want to be perceived 4. Helps to maintain and grow relationships
- 24. REASONS PEOPLE DON’T SHARE 1. Too much branding 2. Toxic topic 3. Depressing topic 4. Sex, violence and profanity
- 25. HOWEVER I THINK MOST PEOPLE LIKE SEX SOMETIMES THEY DON’T WANT PEOPLE TO KNOW HOW MUCH THEY LIKE IT
- 26. REASONS WHY ONLINE VIDEO IS COMPELLING & PERSUASIVE 1. The Fusiform Facial Area makes us pay attention to faces 2. Voice conveys rich information 3. Emotions are contagious 4. Movement grabs attention SOURCE: Dr. Susan Weinschenk (theteamw.com)
- 28. VIDEOS THAT PERFORM BEST CLOCK IN AT AROUND 1 MINUTE
- 29. VIDEO IS USUALLY A COMPLEMENT TO, NOT A SUBSTITUTE FOR, CONTENT
- 30. MAKE SURE THE CONTENT OF THE VIDEO CAN BE FOUND EASILY SOMEWHERE ELSE
- 32. WHAT’S A CODEC? codec (n) short for compressor/ decompressor
- 33. HTML5 VIDEO CODECS • MP4 or H.264 • Ogg/Theora • WebM
- 34. WHAT’S THE DIFFERENCE • Ease of encoding • Video quality • Compression size • Cost to use (FREE for Now)
- 35. H265 - HEVC (High Efficiency Video Coding) • Expected to be NEW video codec standard (half the bitrate) • Mobile Device focused • 4K and 8K support • Requires new hardware • Mid-2014 before widespread use
- 37. OVER 1 TRILLION VIEWS IN 2011 • 72 HRS OF VIDEO UPLOADED EVERY MINUTE • OVER 4 BILLION HRS WATCHED EACH MONTH SOURCE: YOUTUBE.COM/PRESS_STATISTICS
- 38. TRAFFIC FROM MOBILE DEVICES TRIPLED IN 2011 *YOUTUBE APP REMOVED FROM iPHONE 5
- 39. 3 HRS OF VIDEO IS UPLOADED PER MINUTE TO YouTube SOURCE: YOUTUBE.COM/PRESS_STATISTICS
- 41. HOST = WEBSITE VIDEO + SEO • CONTROL • BETTER MEASUREMENT • GENERATE DIRECT TRAFFIC http://ajwood.com/
- 42. POST = SYNDICATION VIDEO + SEO • LARGE AUDIENCE • ORGANIC & UNIVERSAL SEARCH • MULTIPLE SERPS (Search Engine Results Page) http://www.youtube.com/ajwood2001
- 43. A.J. WOOD 19,201 SUBSCRIBERS FEB 2013 17,007 SUBSCRIBERS DEC 2012 http://www.youtube.com/ajwood2001
- 44. A.J. WOOD 1,998,204 VIDEO VIEWS FEB 2013 1,831,608 VIDEO VIEWS DEC 2012 http://www.youtube.com/ajwood2001
- 46. THE BIG 3
- 47. 500 YRS of YouTube video is watched every day on Facebook! SOURCE: YOUTUBE.COM/PRESS_STATISTICS
- 48. Vine users shared 113,897 videos Feb 9th & 10th 2013 SOURCE: SimplyMeasured
- 49. 2 New Members / sec (172,800 Members / day) SOURCE: LinkedIn Press Center
- 50. Caption Your Videos To expand your audience and increase SEO SOURCE: kb.wisc.edu
- 51. Captioning Best Practices 1. Sync captions to the audio 2. Captions appear on screen long enough to be read 3. Provide transcripts 4. DON’T Cut words or sound effects SOURCE: kb.wisc.edu
- 52. Benefits of Captioning 1. Accessible to aurally impaired and non- native speaking viewer 2. Allows sighted viewers to read in loud or crowded spaces 3. Increased SEO (Search Engine Optimization) 4. Increase in watching the complete video SOURCE: kb.wisc.edu
- 54. CHECK ANALYTICS • WHERE DO VISITORS TO YOUR VIDEO PAGES ARRIVE FROM? • WHAT % OF TRAFFIC COMES FROM SEARCH ENGINES? SOURCE: MARK ROBERTSON JUNE 2009
- 55. TEST SEARCHES DO YOUR VIDEOS APPEAR IN SEARCH ENGINES? SOURCE: MARK ROBERTSON JUNE 2009
- 56. MONITOR BEHAVIOR WHAT % OF VISITORS ARE LINKING TO YOUR VIDEOS OR SHARING? SOURCE: MARK ROBERTSON JUNE 2009
- 58. STUDIES SHOW USERS CAN GET VERY ANNOYED WHEN WEBSITES AUTOPLAY VIDEOS “I hate it when they do that!” SOURCE: NORMALMODES.COM
- 59. 1. KNOW YOUR AUDIENCE 2. TELL A STORY 3. KEEP IT “REAL” 4. KEEP IT SHORT 5. COMPRESS IT 6. PUT IT ON YouTube 7. HOST AND POST 8. SOCIALIZE 9. MEASURE IT 10. DON’T AUTOPLAY