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Overview and perspective
Variable costs and                                             Costs are important to economies because
process design:                                                of their profound effect on the standard of
critical issues for                                            living. In a world faced with increased
                                                               competition, decisions that determine long
``restructuring''                                              term costs and the management of costs are
emerging and                                                   essential to providing for a viable economy.
                                                               In restructuring within the EU, in countries
transition economies                                           that compete with the EU, in ``transition,''
                                                               and in ``emerging'' economies, decisions
John C. Groth                                                  made today that influence underlying cost
                                                               structures will have far reaching and long
Steven S. Byers and
                                                               lasting implications.
Garland D. Simmons                                                The right perspectives and guidelines on
                                                               certain types of costs are important to policy
The authors                                                    makers and managers. ``Restructuring'', and
                                                               repositioning within and across economies in
John C. Groth is Professor of Finance, College of
                                                               the EU, bordering, and competing trade
Business Administration, Texas A&M University, Texas,
                                                               partner economies will influence the
USA.
                                                               underlying economics of the future of these
Steven S. Byers is Assistant Professor of Finance, Idaho
                                                               economies.
State University, Pocatello, Idaho, USA.
                                                                  The challenge and struggle to integrate
Garland D. Simmons is Assistant Professor of Finance,
                                                               European economies and trade will benefit ±
Stephen F. Austin State University, Nacogdoches, Texas,
                                                               or suffer ± from decisions that affect the long
USA.
                                                               term cost structure of the production
                                                               functions of restructuring, emerging, and
Keywords
                                                               transition economies. Indeed, in some sense
Variable costs, Process design, Economy                        the EU itself is a transition economy. How
                                                               well individual as well as unions of economies
Abstract                                                       will fare in a competitive environment ± and
                                                               the resultant standard of living ± will hinge to
Focuses on critical issues related to variable cost drivers
                                                               a great part on the sound application of
essential in establishing criteria or parameters to consider
in the modification and/or design of production facilities.
                                                               practical economics.
Key concepts and relationships influence the choice of
                                                                  The interface of the production function
alternative technologies and methods in the design,
                                                               with the market for goods and services is
upgrading, modification, or expansion of manufacturing
                                                               critical to supporting an economy that uses
and process facilities. Cost relationships are important in
                                                               resources to fulfil human needs. Cost
evaluating whether to retain an existing facility or,          relationships and management in the
alternatively, scrap the assets and ``start over''. For        production function are critical for the
brevity, focus is restriced to decisions concerning            survival of an economy in a competitive
overhaul, modification, upgrade, expansion,                    environment. Emerging and transition
abandonment, and fresh investment as ``design''.               economies (E&TEs) face daunting tasks
                                                               related to the use of resources to provide need
                                                               fulfilment for people. Emerging and transition
Electronic access
                                                               economies have the challenge of using limited
The current issue and full text archive of this journal is     resources wisely and developing economies
available at                                                   that can compete in a regional and global
http://www.emerald-library.com                                 environment.



                                                               The focus

                                                               This paper offers managerial perspectives
European Business Review
Volume 12 . Number 6 . 2000 . pp. 344±354                      on critical concepts, issues, and guidelines
# MCB University Press . ISSN 0955-534X                        for application of import to managers,
                                                             344
Critical issues for ``restructuring'' emerging and transition economies                  European Business Review
      John C. Groth, Steven S. Byers and Garland D. Simmons                        Volume 12 . Number 6 . 2000 . 344±354


analysts, and decision makers tasked                                      ratio, a factor of great importance if a business
with the challenge of improving the                                       is trying to grow in an economy having high
competitiveness of their organization and,                                cost and limited availability of capital. In
in turn, their host economy. The authors                                  E&TEs, costs also have considerable effect
also illustrate the concepts and application                              on inflation and the cost of living enjoyed
with examples.                                                            or endured by the people. Consequently,
   This paper first provides a review of                                  variable costs, process design and factors
important cost concepts, cost behavior, and                               relating markets to the production process are
economic relationships. Next, it portrays a                               crucial in new construction, in modification,
decomposition of ``variable costs'' into
                                                                          in ``restructuring'', and in other changes in the
contributing variable cost components. Then
                                                                          operations of existing facilities[2].
it provides a general prescription for
examining, in terms of process design, the
                                                                          Transition economies (TEs)
intended production function. A discussion
                                                                          TEs often face a greater challenge in
follows of other issues important in the
                                                                          competing than do emerging economies. TEs
context of expected market conditions and
                                                                          frequently have archaic plant, equipment, and
competitors' actions. The decision and design
                                                                          practices (``plant'') in place with attendant
process must reflect the implications of
expected production, market, and financial                                costs that limit their ability to compete with
factors as well as possible variance in the                               developed economies. Intriguingly, TEs may
expected price-demand relationship for                                    enjoy certain advantages: existing productive
product. Next, attention centers on criteria                              capacity is so inefficient that decision makers
for a strategy that incorporate variable cost                             may engage in major overhauls or even
considerations in process design. The paper                               discard the plant and replace it with a new
closes with a summary.                                                    one. Whatever the form of the transition,
                                                                          knowledge of essential relationships to guide
                                                                          decisions and change will have great impact
Background perspectives                                                   on the future ability of TEs to generate value
                                                                          for the benefit of production agents as well as
Relationships between costs in the production                             the populace.
function and the markets for goods and
services are particularly important in E&TEs.                             Emerging economies
Success in providing for an efficient                                     Emerging economies often lack sunk
production and distribution scheme in terms                               investment in plant and equipment and face a
of the fulfilment of the population's needs is                            different, but at least equally important,
integral to creating economic value for society                           challenge: managers must make informed
and production agents.                                                    decisions to allow for optimal use of limited
  Factors pertaining to production and                                    capital in order to provide for productive
distribution costs have a great impact on the
                                                                          capacity that is competitive in competitive
creation of value and the development of an
                                                                          markets. Managers in emerging economies
economy. Costs and economic relationships
                                                                          will benefit from understanding important
are important in all economies. Favorably
                                                                          cost relationships as they relate to process
altering cost relationships yields a non-linear
                                                                          design and markets.
positive impact on value[1]. Similarly,
adverse cost relationships have a disastrous
                                                                          Restructuring economies
effect on value.
                                                                          EU and bordering countries will face the
Emerging and transition economies                                         competitive forces that stem in great part
E&TEs characteristically lack sufficient                                  from the underlying cost structures of
capital and have high capital costs.                                      competing economies. The continued trend
Consequently, costs and attendant                                         in global competition adds import to
managerial decisions have a disproportionate                              decisions that affect the future cost structures
impact on success or failure in E&TEs.                                    of production and distribution within the EU.
Certain costs and relationships                                           Hence, the principles that guide decisions
are critical in E&TEs. For example, a                                     about future cost structure are of paramount
reduction in costs reduces the capital intensity                          importance to the EU.
                                                                      345
Critical issues for ``restructuring'' emerging and transition economies                  European Business Review
      John C. Groth, Steven S. Byers and Garland D. Simmons                        Volume 12 . Number 6 . 2000 . 344±354


Costs, production and markets                                             Contribution margin (CM)
                                                                          Reviewing some terms and relationships will
Variable costs and markets
                                                                          support the introduction of an important and
Components of variable costs and the
                                                                          powerful concept: contribution margin (CM).
behavior of these variable costs are crucial
                                                                          CM and the relation of variable costs to CM
factors in process design. Decisions in process
                                                                          are critical in design considerations and
design also depend on the relationships
                                                                          managerial decision making. Contribution
between market demand, level of production,
                                                                          margin equals revenue less the variable costs
and variable costs. The tie-in between the
                                                                          incurred to allow one to realize the revenue.
markets for goods and services and the
                                                                          CM is the ``leftover'' after covering VC. CM
productive process is an essential relationship
                                                                          only ``happens'' if activity occurs:
that did not play a major role in former
planned economies.                                                              CM ˆ Revenue À Variable Costs
   In a fiercely competitive environment,
                                                                          Positive CM is available to cover or eat up
overlooking these issues may lead to a
                                                                          fixed costs. If one generates just enough CM
disastrous economic outcome. On the other
                                                                          to cover FC, the operation is at ``break-even''
hand, incorporating these elements in
                                                                          (BE).
decision making during process design, as
                                                                             Negative CM uses up capital. If variable
well as in operations, will lead to competitive
                                                                          costs are greater than revenues, sales and
advantage.
                                                                          associated production activity deplete capital.
   Variable costs associated with the
                                                                          Having negative contribution margin is akin
manufacturing or processing of products are
                                                                          to bleeding to death. The loss for the period is
key factors that determine the economic
                                                                          the uncovered fixed costs (none covered since
profitability of an operation. In addition, the
                                                                          CM is negative) plus the negative CM.
relationship of variable costs to a firm's
revenues, control of costs, and the variable
costs of competitors, affects the risk of the                             Confounding factors
firm, capital employed, and the cost of                                   Competitive dynamic markets normally result
capital. The interplay of risk, return, capital                           in interplay between price and the volume of
employed and capital costs determines the                                 demand for a product. Volume produced
creation or destruction of economic value.                                usually influences the variable costs of
                                                                          production. Consequently, criteria for process
Relating production to markets                                            design, facility choice, and operation of the
Economic value creation stems from the                                    resultant facility are sensitive to managerial
fulfilment of needs for customers in the                                  decision making in the context of the pricing-
markets for goods and services. Those                                     sales-production and attendant variable costs.
charged with using assets and resources wisely                            In process design, aggregate contribution
to create value should understand the                                     margin drives the economic decision.
relationship between markets and the
production function. In particular, they need
to recognize the true origin of value creation.                           Aggregate contribution margin
Decisions about productive assets and                                     Commonly one characterizes contribution
investments in and disinvestments from                                    margin on a per unit basis or as CM per dollar
productive assets must take into account the                              of sales. In addition, one should focus
vital market-dependent variables and the                                  attention on the aggregate contribution
effects of seasonal and cyclical changes in                               margin (ACM) generated over the time frame
demand on price-sales relationships.                                      of interest given market conditions:
                                                                            ACM = sum of contribution margin for the
                                                                                      period
Background: financial economics                                                     = Sum of the units sold with a given
                                                                                      contribution margin times the
Appendix 1 reviews aspects of managerial                                              volume at that margin. Since
accounting useful to the reader who has not                                           production rates, variable costs,
studied or worked in the field in recent years.                                       and sales price may vary om tje
A quick review will support the discussions                                           period, the ACM is the sum of the
that follow.                                                                          increments of generated CM
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Critical issues for ``restructuring'' emerging and transition economies                   European Business Review
      John C. Groth, Steven S. Byers and Garland D. Simmons                         Volume 12 . Number 6 . 2000 . 344±354


Appendix 2 provides illustrations of the above                            for a product. Notice the low point in
points. Scrutiny of the examples for each                                 aggregate variable costs is 3,300 tons per day.
quarter (Q) in Appendix 3 leads us to the                                   The characteristics of the ``curve'' stem
following summary points especially                                       from a variety of factors including:
important in markets in which demand varies                               .    The ``natural'' phenomena captured in
in response to price:                                                          the underlying process(es). Factors such
.    Compare Q1, Q2. The VC is lower for Q2                                    as effectiveness of a catalyst, time since
     and the CM is naturally higher, $40,500                                   last catalyst charge, different levels of flow
     vs $36,000 for Q1.                                                        activity and the non-linear nature of heat
.    Compare Q2, Q3. In Q3 production/sales                                    transfer cause non-linearity in some
     are lower but price is higher. Although                                   operations.
     one would expect the VC to change as                                 .    The design of the process.
     production and sales change, we have                                 .    The ``operation'' of the process.
     kept the VC the same in both quarters to
                                                                          .    Changes in costs of input that vary with
     focus on the effects of price versus volume                               volume of operations. If choice of process
     sold and ACM. Raising the price results                                   affects the variability of input costs, this
     in fewer units sold, lower dollars of sales,                              point is relevant in this discussion.
     but higher ACM for the quarter even
                                                                          .    Extant operating factors of influence. For
     though VC is the same for Q2 and Q3.                                      example, ambient temperature will affect
     We recognize that we do not always                                        variable cost behavior in some processes.
     produce at the lowest variable cost point                            The nature, shape, minimum point,
     nor should we set price to maximize sales.                           relationship of the minimum to operating
.    Compare Q3, Q4. The lower VC increases                               capacity, product price-demand relationships
     ACM, lowers break-even, and increases                                and a host of other factors affect the economic
     the sensitivity of profits to a change in                            profits of the firm, invested capital, risk, and
     production.                                                          consequently creation of value.
.    Changing from original to scenario 1, to
     scenario 2 results in lower total sales but                          Dis-aggregate variable costs
     higher aggregate contribution margin.                                Frequently, individual ``process points''
     Importantly, the break-even point for                                during manufacturing generate variable costs.
     scenario 1 is lower and again drops when                             Table I provides the variable costs-volume
     shifting to scenario 2. A lower break-even                           relationships for the different production
     results in lower operating risk. Aside from                          process points. Note the minimum variable
     the added value of more economic                                     cost at each process point occurs at a different
     contribution margin, the lower risk results                          volume of production. For cost #3, the
     in an addition to value.                                             minimum may be at a level of production
.    Lowering the variable costs also results in a                        greater than 3,700 tons per day. Shortly, we
     reduction of capital at risk in the working                          will return to discuss these individual costs.
     cycle and the need for and costs of
     external financing[3]. Another increment
     is then added to value.                                              Economic decisions

                                                                          Normally, product price affects product
                                                                          demand. Consequently, one might not always
Aggregate vs component variable costs
                                                                          produce at a rate resulting in production at
Aggregate variable costs                                                  the minimum point on the variable costs
Characteristically, many have thought in                                  curve. Given a plant in place and existing
terms of ``the'' variable cost per unit                                   market conditions, one is not trying to
produced. Managers also often examine the                                 minimize costs. Do not misinterpret this
relationship between variable cost per unit                               statement. Given product price and resultant
and volume or activity. Table I illustrates an                            demand and a level of production, we should
example of a project with five process points                             minimize costs. However, the price-
and attendant variable costs for each process                             production decision rests on understanding
point. The rightmost column of Table I                                    market conditions, the interplay of price
provides variable costs vs production volume                              versus demand, and the relationship of VC to
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Critical issues for ``restructuring'' emerging and transition economies                  European Business Review
      John C. Groth, Steven S. Byers and Garland D. Simmons                        Volume 12 . Number 6 . 2000 . 344±354


Table I Total variable vs individual variable costs as volume changes
Volume per day               Cost 1              Cost 2             Cost 3        Cost 4          Cost 5         Total var. costs
2,300                         23.52              51.61               18.34          9.87           18.05              121.39
2,400                         23.28              50.84               18.16          9.67           18.03              119.98
2,500                         23.05              50.06               17.79          9.38           18.01              118.29
2,600                         22.82              48.82               17.47          9.28           17.96              116.35
2,700                         22.47              47.36               17.33          9.25           17.88              114.29
2,800                         22.14              45.94               17.16          9.22           17.72              112.18
2,900                         21.81              44.11               16.83          9.28           17.53              109.56
3,000                         21.37              44.54               16.49          9.37           17.31              109.08
3,100                         20.95              45.43               16.13          9.48           17.03              109.02
3,200                         20.53              46.11               15.81          9.64           16.68              108.77
3,300                         19.91              47.26               15.49          9.79           16.29              108.74
3,400                         20.11              48.45               15.44          9.95           15.76              109.71
3,500                         20.37              49.66               15.42         10.17           15.82              111.43
3,600                         20.77              51.25               15.41         10.32           15.91              113.66
Note: Figures in bold represent low points in the variable cost curve for the variable costs at the different process
points 1-5


production rates. We seek to precipitate a                                sure production would take place within the
decision that maximizes aggregate                                         range B*, we would strive for the curve B
contribution margin (ACM) once fixed costs                                relationships in design. We might also design
exist.                                                                    for B if we can produce and store the product
Pricing, the effects of pricing on demand, and                            ± and the risk and economics of the produce
the variable costs given production levels                                and store strategy dominate production under
interact to yield the aggregate contribution                              curve A relationships. We might also design
margin. Process designers should take into                                for curve B if we can contract the taking of
account the expected relationships of market-                             output within the B* range of production.
production-cost factors expected to prevail                                 Alternatively, if demand-production is quite
and design the process to allow generation of                             variable or unpredictable due to seasonal,
the greatest contribution margin.                                         cyclical or other factors, economic decisions
  Figure 1 depicts two variable costs curves.                             in a risk-return context might prompt us to
Curve A is shallow but over some ranges of                                design for curve A.
expected demand-production does not                                         Given the choices of A, B and C, we should
achieve variable costs as low as in certain                               sell 9,000 units at $6.00 even though dollars
ranges of curve B. If we were reasonably                                  of sales and variable costs per unit are lower at

Figure 1 Variable costs/unit vs production




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Critical issues for ``restructuring'' emerging and transition economies                    European Business Review
                       John C. Groth, Steven S. Byers and Garland D. Simmons                          Volume 12 . Number 6 . 2000 . 344±354


                 production of 10,000 units (see Table II).                                Table IV
                 Also, notice in Table III for AA, BB, and CC                              Product and                                               Aggregate
                 the effects of shifting the low variable costs                            price ($)   Volume sold               CM/unit ($)          CM ($)
                 per unit to different levels of production and
                 sale. If price-demand market conditions result                            D 9.00              6,000         9.00 ± 4.75 = 4.25         25,500
                                                                                           D 8.25              8,500         8.25 ± 5.00 = 3.25         27,625
                 in only the choices of A, B and C, ideally the
                 minimum point in the VC curve would be at a                               Shifting the entire VCnow curve down by 0.25 to VCnew would result in
                 volume of 9,000 units.                                                    DD 9.00              6,000      9.00 ± 4.50 = 4.50       27,000
                   BB results in an improvement in CM of                                   DD 8.25              8,500      8.25 ± 4.75 = 3.50       29,750
                 $36,000 ± $34,650 = +$1,350.
                                                                                           Altering the shape of the curve so the low point is at 8,500 units
                   To the extent the design can influence the
                                                                                           DA 9.00            6,000         9.00 ± 4.90 = 4.10           24,600
                 location of the low point in the VC,
                                                                                           DA 8.25            8,500         8.25 ± 4.50 = 3.75           31,875
                 incorporating expected market conditions in
                 the design process is important.
                                                                                           the potentially adverse impact of a
                   Another alternative offers even greater
                                                                                           pronounced, rather than a shallow, variable
                 economic bliss: the situation shown below for
                                                                                           cost curve.
                 product D. Under these circumstances the
                 process design and attendant level of
                 operation might shift the VC curve lower
                 and also move the minimum cost point on the                               Economic relationships and design
                 curve to the demanded volume. Consider                                    implications
                 product D with two possible price-demand
                                                                                           Note in Table I the current total VC is
                 scenarios and a current variable cost per unit
                                                                                           minimized at $108.74 at a production level of
                 curve, VCnow (Table IV).
                                                                                           3,300 tons per day. To focus on the design
                   Obviously, lowering the variable cost curve
                                                                                           issue relative to components of VC, suppose
                 while preserving its shape is always beneficial
                                                                                           this company expects price-demand of 3,200
                 as DD reveals. Notice for DA at $9.00 the VC
                                                                                           tons per day, 250 days per year. Assume
                 has gone up to $4.90. The rise in VC was the
                                                                                           through design one achieves the current low
                 price we paid to lower the curve at the
                                                                                           point in VC for each process at 3,200 tons per
                 expected optimal price-demand point. The
                                                                                           day:
                 benefits of changing the shape of the curve
                 and its low point depend on the price-demand                                gurrent Aggregate VC ˆ $108X77
                 relationships that materialize. The risk
                 associated with the generation of contribution                              xew Aggregate VC ˆ $104X41 …19X91
                 margin is a function of the price-demand-                                                      ‡ 44X11 ‡ 15X41
                 production-VC relationship. The greater the                                                               ‡ 9X22 ‡ 15X76†
                 uncertainty in production level, the greater
                                                                                           Since the sales price is independent of this
Table II                                                                                   change, the change in aggregate contribution
Product and                                                          Aggregate             margin is:
price ($)   Volume sold                 CM/unit ($)                   CM ($)               Difference: $108.77 - $104.41
                                                                                                       = $4.36 per ton
A 6.10             8,000           6.10 ± 2.40 = 3.70                  29,600
B 6.00             9,000           6.00 ± 2.15 = 3.85                  34,650
                                                                                           Per day: $4.36 Â 3,200
C 5.35            10,000           5.35 ± 2.00 = 3.35                  33,500
                                                                                                       = $13,952
                                                                                           Per year: $13,952  50 weeks  5 days
Notes: Assume VC/unit = $4.00. No inventory held.
Production = sales. Includes units of demand at various prices                                         = $3,488,000
                                                                                           Over the life of the plant, this increment to
                                                                                           economic profits offers a potentially attractive
Table III                                                                                  present value. To the extent inflation has an
Product and                                                          Aggregate
                                                                                           impact on costs equally in terms of old design
price ($)   Volume sold                 CM/unit ($)                   CM ($)
                                                                                           versus new design, the benefits are greater
                                                                                           since the inflation effect will compound from
AA 6.10            8,000            6.10 ± 2.00 = 4.10                 32,800
                                                                                           a lower original cost base.
BB 6.00            9,000            6.00 ± 2.00 = 4.00                 36,000
                                                                                             Naturally, one needs to analyze the costs of
CC 5.35           10,000            5.35 ± 2.00 = 3.35                 33,500
                                                                                           effecting the shifts in the minimum points for
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Critical issues for ``restructuring'' emerging and transition economies                  European Business Review
      John C. Groth, Steven S. Byers and Garland D. Simmons                        Volume 12 . Number 6 . 2000 . 344±354


component costs in terms of these benefits as                             Guidelines for process design
well as other issues, such as how shifting                                Guidelines for analysis include:
individual process point minimums affects                                 .  Identify the potential cost of independent sub-
the shape of the aggregate VC curve. For                                     units or ``process points'' in the
example, in terms of making a risk-return                                    production process.
decision, great uncertainty in demand may                                 .  Examine the underlying physical
favor a shallow curve that is ``not as low''.                                relationships that determine the
Alternatively, greater comfort in predicting                                 characteristics of each process point.
demand may allow operation at a lower point                               .  Determine the controllable variables for each
but require giving up a shallow curve.                                       process point and the effects on variable
  In some situations production                                              costs of changing the levels of those
arrangements allow improvement in                                            variables.
contribution margin rather than actually                                  .  Assess whether variables at one process point
changing the individual processes. For                                       influence the behavior at another process
example, it may be ``cheaper'' in terms of                                   point. If such influences of joint effects
design and construction or in the operation of                               exist, one must estimate the joint effect
an existing plant to operate the different                                   variable cost versus throughput for the
process points at different speeds ± operating                               points.
each process at its low point on the variable                             .  Estimate the effects of seasonal and cyclical
cost curve ± and storing output until needed                                 demand on the expected production range.
as input for the next process. Although we                                .  Determine the feasibility of several smaller
relegate details of such schemes to another                                  production units as opposed to one large
paper, the notion is important in process                                    production facility. Consider the trade-offs
design for several reasons including:                                        between economies of scale vs the flexibility
.    the design process might incorporate this                               of several smaller units. In examining the
     flexibility to allow minimizing variable                                one large production unit option, the shape
     costs either in ``fine tuning'' during                                  of the aggregate VC curve is especially
     normal production or in response to                                     important if predicting demand is difficult,
     demand-volume changes due to seasonal                                   or if a great variance in demand exists due
     and cyclical factors;                                                   to seasonal and cyclical factors.
.    physical realities or costs of design and                            .  Evaluate the possibility of shifting the low
     construction may inhibit or preclude                                    points in variable cost curves as well as the
     attaining the ideal variable costs to                                   possibility of lowering the entire curve(s).
     volume relationship at one or more of the                            .  Consider production scheduling alternatives
     process points; and                                                     with respect to individual process points as
.    the process may allow for lower aggregate                               well as seasonal demand. Example:
     variable costs over a wider range of                                    suppose the variable costs-to-sales ratio will
     production.                                                             economically allow the carrying of partially
Aside from the physical feasibility of varying                               or fully completed units in inventory, and
process speeds and affects on variable costs,                                the product does not deteriorate and is not
analysis of such flexible manufacturing must                                 subject to an unacceptable risk of
incorporate other factors such as the                                        obsolescence. Under these circumstances it
economic costs of idle capital captured in                                   may be attractive to produce and hold for
work in process waiting for the next stage of                                sale rather than incur possible incremental
production.                                                                  expenses of an alternate design.
                                                                          .  Non-continuous process. If one can ``store''
                                                                             the output of a process point and later
Issues in process design                                                     feed the successive process point, it may
                                                                             be wise to produce a process point at the
Process design should consider the expected                                  optimum volume in terms of having the
interplay of price-demand-production as well                                 minimal process point variable cost per
as a host of other factors. This prompts the                                 unit. For example, for process point
need for general guidelines for considering                                  YYY, operate it at level YYY and allow
variable costs behavior in process design and                                for idle time. In addition, consider other
facilities choice.                                                           cost/benefit considerations in the analysis.
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Critical issues for ``restructuring'' emerging and transition economies                  European Business Review
      John C. Groth, Steven S. Byers and Garland D. Simmons                        Volume 12 . Number 6 . 2000 . 344±354


Important issues: production-market                                           inventory buildup might not be beneficial
factors                                                                       for changes in demand due to economic
Consider the following factors individually                                   cycles.
or in combination, depending on the                                       .   Inside vs outside capacity. A host of factors
circumstances:                                                                warrants consideration. Example: it may
.   Predictability of market price-demand. A                                  be better to produce at smaller volume
    high variance in expected volume might                                    and buy in outside units. A second
    argue for a VC curve that is ``shallow''                                  example: examination of industry
    over a reasonable range of expected                                       capacity relative to position in the
    production (curve A in Figure 1) even if                                  economic cycle might support designing a
    this means foregoing the opportunity to                                   plant allowing positive margins during a
    have a lower VC at a particular level of                                  recession with dependence on ``buying
    production (curve B in Figure 1).                                         in'' additional needs and/or using pricing
.   Wide swing in demands, e.g. over a business                               strategy to optimize contribution margin
    cycle. Demand-production-variable costs                                   during boom times.
    analysis suggests examining the merits of
    ``multiple units of plant'' or ``lumpy
    capacity''. The ability to adjust capacity                            General criteria for action
    by adding or taking off the line a unit of
    capacity may allow variable costs                                     You may be responsible for designing a
    advantage considering the full cycle of                               process or in specifying and making decisions
    potential demand. Decisions about                                     concerning changes and/or additions to the
    designing a process with multiple units of                            process that provides goods or services for
    production hinge on a host of factors                                 customers. Consideration of the following will
    including: variable costs in total as                                 assist one in developing a strategy for process
    volume changes over some period of                                    design and in managing the resulting process
    time; the ability to operate only some of                             to maximize the generation of economic
    the units of production during low                                    contribution margin:
    demand and still have positive cash                                   .    Ensure that each person in the planning
    margin; the possibility that during periods                                and decision process understands the
    of high demand, variable costs might                                       nature of variable costs and contribution
    exceed those possible with a larger ``single                               margin.
    plant'' enjoying economies of scale and                               .    Consider the total dollars of fixed costs
    lower variable costs. For example, the                                     associated with choices[4]. In economic
    ability to survive during a recession might                                decision making, ignore the allocation of
    be favored over lower variable costs that                                  fixed costs.
    are only realized during normal                                       .    Make sure each person involved in the
    production volumes and production rates                                    design and decision process understands
    during a down turn in the cycle.                                           the interplay between potential market
.   Unpredictable industry capacity. The                                       conditions-pricing-demand-variable costs
    multiple units approach above may offer a                                  of production.
    better alternative in terms of risk                                   .    Develop scenarios for changes in price-
    management since one can take a unit on                                    demand attributable to seasonal and
    or off line.                                                               cyclical factors.
.   Near certain demand or contractual demand                             .    Assess the current and potential capacity
    for a customer to take products at a                                       within the industry as well as other
    particular volume suggests designing the                                   developments that may affect the
    process to obtain the lower VC in the                                      industry.
    vicinity of that volume.                                              .    Decide on acceptable production costs
.   Seasonal cyclical demand issues. Variance in                               during periods of low demand and the
    demand attributable to seasonal and                                        company's strategy during low demand
    cyclical influence on strategy and                                         periods. For example, analyze if the
    resultant design process occurs in several                                 company should operate on small positive
    ways. A company may choose to meet                                         or even negative margins for periods.
    seasonal demand by early production and                               .    Decide on the strategy the company will
    buildup of inventories. However, early                                     take with respect to the market. The
                                                                      351
Critical issues for ``restructuring'' emerging and transition economies                    European Business Review
      John C. Groth, Steven S. Byers and Garland D. Simmons                          Volume 12 . Number 6 . 2000 . 344±354


      production process must be sensitive,                               emerging economies invest capital into new
      responsive, and consistent with the                                 equipment and technologies, both economies
      company's strategy to harvest value from                            benefit disproportionately when firms
      customers.                                                          properly incorporate variable cost
.     Given the above, set design objectives                              relationships and get the process right.
      and constraints.
.     Identify and evaluate different alternative
      processes and methods suitable for                                  Notes
      producing the product or service to satisfy
      customer demand.                                                      1 A discussion of this non-linear relationship is
.     Evaluate the relative merits of the process                             included in Groth, J.C. and Kinney, M.R., ``Cost
      choice. Select the optimal process.                                     management and value creation'', Management
                                                                              Decision, Vol. 32 No. 4, 1994, pp. 52-7.
.     In design, seek to minimize the variable
                                                                            2 A separate paper addresses operating issues and
      costs of production at individual process                               cost management for an existing production facility.
      points as well as the aggregate variable                              3 For a discussion of these issues please see
      cost given anticipated price-demand-                                    Groth, J.C., ``The operating cycle: risk, return, and
      production relationships.                                               opportunities'', Management Decision, Vol. 30
                                                                              No. 4, 1992, pp. 3-11.
                                                                            4 Critical factors related to fixed costs are the subject
                                                                              of a forthcoming paper.
Summary

The creation of value is sensitive to both the
generation of economic benefits and the                                   Appendix 1. Aspects of accounting
perceived risk of those benefits.
                                                                          The practising manager and decision maker
Consequently, one must consider the effects
                                                                          who has not studied or worked in the finance
of process design on variable costs, break-
                                                                          or accounting field in recent years will find
even, and the ability to generate attractive
                                                                          this review helpful.
contribution margins in an unpredictable
                                                                             Fixed costs (FC). Fixed costs are those costs
market. An understanding of basic cost
                                                                          that will not vary in a period as a result of
relationships and contribution margin
                                                                          changes in level of operations. Design does
provides the basis for making decisions
                                                                          affect the fixed costs associated with an
regarding the design of new, as well as
                                                                          operation. Fixed costs are critical in the risk-
modification of existing, production facilities.
                                                                          return-value context. Usually trade-offs exist
  The effects of variable costs on economic
contribution margin prompts diligent                                      between fixed costs and other costs. Fixed
attention to variable cost relationships in                               costs are not always invariant over the
process design. It is crucial that designers                              potential range of operations. Sometimes
and decision makers take account of the                                   fixed costs step up or down as operations vary
interplay between markets and production                                  beyond a certain level. The dollars of fixed
and the separate variable costs that sum to                               costs that the company actually must pay in a
the variable costs at a given volume of                                   period are very important.
operations.                                                                  Allocated fixed costs. For certain reasons ±
  The paper also provides guidelines useful in                            some logical and related to ``matching'' costs
developing a perspective to support logical                               over time ± accountants ``allocate'' fixed costs.
decisions as we strive to create value in an                              We focus on economics, not accounting. In
uncertain marketplace. Focusing on variable                               some instances, what is relevant for
costs and contribution margin in process                                  accounting is not relevant in economic
design is critical in the endeavor to generate                            analysis and decision making. Remember, the
value in a risk-return environment.                                       total dollars of fixed costs are very important
  The paper discusses issues and guidelines of                            and relevant in decision making and design.
particular importance to economies that lack                              In contrast, allocated fixed costs are not
sufficient capital. Scarcity and high cost of                             relevant in economic decision making. One
capital makes the efficient investment of                                 must take particular care not to make
available capital even more critical. As                                  economic decisions based on what frequently
transition economies seek to overcome their                               is called ``gross margin'', reflecting a margin
installed base of inefficient assets and as                               after allocated fixed costs.
                                                                      352
Critical issues for ``restructuring'' emerging and transition economies                       European Business Review
      John C. Groth, Steven S. Byers and Garland D. Simmons                             Volume 12 . Number 6 . 2000 . 344±354


  Variable costs (VC). Variable costs occur                               Table AI
only because of activity. If making a unit                                                                                      A ($)              B ($)
causes a cost, it is a variable cost. Although
                                                                          Sales price/unit                                      5.00               5.00
people commonly talk about the variable cost
                                                                          Variable cost/unit                                    3.00               2.75
of a unit of product, the variable cost is
                                                                          Contribution margin/unit                              2.00               2.25
usually an aggregate of various components of
                                                                          Contribution margin/$ sales price
variable costs, e.g., labor, material, energy.
                                                                            ($2.00/$5.00 and $2.25/$5.00)                       0.40               0.45
Because of the allocation scheme, the
previously mentioned allocated fixed costs                                .   To break even: 16,000 sold  $2.00
might appear variable. This appearance might                                  = $32,000 of CM, which is just enough to
result from an allocation method that is                                      cover the FC of $32,000.
sensitive to the level of operations. Whatever                            .   Sell 16,001 units and the CM from the
their appearance, allocated fixed costs are not                               extra unit above break-even contributes
variable costs and are not relevant in                                        $2.00 to pre-tax profits.
economic analysis. Do not mistakenly                                      .   Sell 15,900 units and the company has
consider an allocation that varies as                                         a loss. It only had enough CM to cover
production varies with variable costs.                                        or eat up 15,900 Â $2.00 = $31,800
  Accounting revenue. ``Revenue'' (R) is an                                   of the $32,000 of FC. The $200
accounting term. Revenues represent                                           uncovered FC represents a loss for
entitlement earned. Selling goods or services                                 the period.
results in revenues even if we have not
received payment from the customer.                                       Condition B
Collection of the revenue results in a cash                               The company lowers its VC/unit = $2.75
inflow. In this paper, we will assume revenues                            and FC remain at $32,000. The new situation
                                                                          is:
turn into cash flows in the same period.
                                                                          .   To break-even: $32,000/$2.25/unit
  The matching principle. The ``matching
                                                                              = 14,222 units
principle'' causes accountants to expense a                               .   At the old level of break-even 16,000
cost during a period if the cost was essential to
                                                                              units, with Condition B the pre-tax
the creation of revenue within the same
                                                                              profits are units above break-even
period. A cost may exist in a period but that                                 Â CM/unit = (16,000 ± 14,222) Â $2.25
cost is not matched with a revenue of the                                     = $4,000.50.
period, and hence is not expensed in the
period. Under these circumstances, the cost
will be expensed in some other period. None-
                                                                          Appendix 3. Aggregate contribution
the-less, a cost incurred in a period still exists.
                                                                          margin
Such ``unmatched costs'' remain embedded in
the amount shown on the balance sheet. For
example, costs may be in goods made, not yet                              Aggregate contribution margin
sold, and appear on the balance sheet as part                             Company changes pricing strategy at the
of finished goods inventory.                                              beginning of Q3 (Table AII). Notice the
                                                                          change in sales price and attendant change
                                                                          in units sold and also the change in variable
Appendix 2. Illustrating key concepts                                     costs.

Assume that plant is in place. Fixed costs for                            Table AII
the period total $32,000. The company                                                                                    Q1         Q2      Q3        Q4
makes a single product to match sales
                                                                          Units produced and sold (Â1,000)             18.00       18.00   17.50     17.50
demand. Sales and costs turn into cash flows
                                                                          Sales ($1,000)                               90.00       90.00   89.25     89.25
during the period. Consider conditions A and
                                                                          Price/unit ($)                                5.00        5.00    5.10      5.10
B (see Table AI).
                                                                          Variable cost/unit ($)                        3.00        2.75    2.75      2.70
                                                                          Contribution margin/unit ($)                  2.00        2.25    2.35      2.40
Condition A
                                                                          Contribution margin/$ sales                   0.40a       0.45    0.46      0.47
Each unit sold contributes $2.00 that can eat                                     a
                                                                          Note:       $2.00/$5.00 = 0.40
up the FC:
                                                                      353
Critical issues for ``restructuring'' emerging and transition economies                  European Business Review
      John C. Groth, Steven S. Byers and Garland D. Simmons                        Volume 12 . Number 6 . 2000 . 344±354


  Calculation of ACM for all four quarters given                          Scenario 2. Alternative
above price-sales-production:                                             price-sales-production-VC
         Q1 À 2X00 Â 18Y 000 ˆ                    36Y 000                 Company produces all year long at Q4 price and
         Q2 À 2X25 Â 18Y 000 ˆ                    40Y 500                 volume, new lower VC. Same units sold as in
                                                                          Scenario 1:
         Q3 À 2X35 Â 17Y 000 ˆ                    41Y 125
         Q4 À 2X40 Â 17Y 000 ˆ                    42Y 000                     ACM ˆ …2X40 Â 17Y 500†4 ˆ $168Y 000
                                ACM ˆ $159Y 625
                                                                          Important: Scenario 1 and successively
Scenario 1. Alternative                                                   Scenario 2 results in lower units and
price-sales-production                                                    dollars of sales but higher aggregate
Company produces and sells all year long at Q3                            contribution margin and lower operating
price, VC, and sales level. Note, units sold and                          risk since the break-even points decline.
$ sales are less than for original Q1, Q2, Q3                             Aside from the added value of more
and Q4:                                                                   economic contribution margin, the
    ACM ˆ …2X35 Â 17Y 500†4 ˆ $164Y 500                                   lower risk results in an addition to value.




                                                                      354

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Variable costs

  • 1. Overview and perspective Variable costs and Costs are important to economies because process design: of their profound effect on the standard of critical issues for living. In a world faced with increased competition, decisions that determine long ``restructuring'' term costs and the management of costs are emerging and essential to providing for a viable economy. In restructuring within the EU, in countries transition economies that compete with the EU, in ``transition,'' and in ``emerging'' economies, decisions John C. Groth made today that influence underlying cost structures will have far reaching and long Steven S. Byers and lasting implications. Garland D. Simmons The right perspectives and guidelines on certain types of costs are important to policy The authors makers and managers. ``Restructuring'', and repositioning within and across economies in John C. Groth is Professor of Finance, College of the EU, bordering, and competing trade Business Administration, Texas A&M University, Texas, partner economies will influence the USA. underlying economics of the future of these Steven S. Byers is Assistant Professor of Finance, Idaho economies. State University, Pocatello, Idaho, USA. The challenge and struggle to integrate Garland D. Simmons is Assistant Professor of Finance, European economies and trade will benefit ± Stephen F. Austin State University, Nacogdoches, Texas, or suffer ± from decisions that affect the long USA. term cost structure of the production functions of restructuring, emerging, and Keywords transition economies. Indeed, in some sense Variable costs, Process design, Economy the EU itself is a transition economy. How well individual as well as unions of economies Abstract will fare in a competitive environment ± and the resultant standard of living ± will hinge to Focuses on critical issues related to variable cost drivers a great part on the sound application of essential in establishing criteria or parameters to consider in the modification and/or design of production facilities. practical economics. Key concepts and relationships influence the choice of The interface of the production function alternative technologies and methods in the design, with the market for goods and services is upgrading, modification, or expansion of manufacturing critical to supporting an economy that uses and process facilities. Cost relationships are important in resources to fulfil human needs. Cost evaluating whether to retain an existing facility or, relationships and management in the alternatively, scrap the assets and ``start over''. For production function are critical for the brevity, focus is restriced to decisions concerning survival of an economy in a competitive overhaul, modification, upgrade, expansion, environment. Emerging and transition abandonment, and fresh investment as ``design''. economies (E&TEs) face daunting tasks related to the use of resources to provide need fulfilment for people. Emerging and transition Electronic access economies have the challenge of using limited The current issue and full text archive of this journal is resources wisely and developing economies available at that can compete in a regional and global http://www.emerald-library.com environment. The focus This paper offers managerial perspectives European Business Review Volume 12 . Number 6 . 2000 . pp. 344±354 on critical concepts, issues, and guidelines # MCB University Press . ISSN 0955-534X for application of import to managers, 344
  • 2. Critical issues for ``restructuring'' emerging and transition economies European Business Review John C. Groth, Steven S. Byers and Garland D. Simmons Volume 12 . Number 6 . 2000 . 344±354 analysts, and decision makers tasked ratio, a factor of great importance if a business with the challenge of improving the is trying to grow in an economy having high competitiveness of their organization and, cost and limited availability of capital. In in turn, their host economy. The authors E&TEs, costs also have considerable effect also illustrate the concepts and application on inflation and the cost of living enjoyed with examples. or endured by the people. Consequently, This paper first provides a review of variable costs, process design and factors important cost concepts, cost behavior, and relating markets to the production process are economic relationships. Next, it portrays a crucial in new construction, in modification, decomposition of ``variable costs'' into in ``restructuring'', and in other changes in the contributing variable cost components. Then operations of existing facilities[2]. it provides a general prescription for examining, in terms of process design, the Transition economies (TEs) intended production function. A discussion TEs often face a greater challenge in follows of other issues important in the competing than do emerging economies. TEs context of expected market conditions and frequently have archaic plant, equipment, and competitors' actions. The decision and design practices (``plant'') in place with attendant process must reflect the implications of expected production, market, and financial costs that limit their ability to compete with factors as well as possible variance in the developed economies. Intriguingly, TEs may expected price-demand relationship for enjoy certain advantages: existing productive product. Next, attention centers on criteria capacity is so inefficient that decision makers for a strategy that incorporate variable cost may engage in major overhauls or even considerations in process design. The paper discard the plant and replace it with a new closes with a summary. one. Whatever the form of the transition, knowledge of essential relationships to guide decisions and change will have great impact Background perspectives on the future ability of TEs to generate value for the benefit of production agents as well as Relationships between costs in the production the populace. function and the markets for goods and services are particularly important in E&TEs. Emerging economies Success in providing for an efficient Emerging economies often lack sunk production and distribution scheme in terms investment in plant and equipment and face a of the fulfilment of the population's needs is different, but at least equally important, integral to creating economic value for society challenge: managers must make informed and production agents. decisions to allow for optimal use of limited Factors pertaining to production and capital in order to provide for productive distribution costs have a great impact on the capacity that is competitive in competitive creation of value and the development of an markets. Managers in emerging economies economy. Costs and economic relationships will benefit from understanding important are important in all economies. Favorably cost relationships as they relate to process altering cost relationships yields a non-linear design and markets. positive impact on value[1]. Similarly, adverse cost relationships have a disastrous Restructuring economies effect on value. EU and bordering countries will face the Emerging and transition economies competitive forces that stem in great part E&TEs characteristically lack sufficient from the underlying cost structures of capital and have high capital costs. competing economies. The continued trend Consequently, costs and attendant in global competition adds import to managerial decisions have a disproportionate decisions that affect the future cost structures impact on success or failure in E&TEs. of production and distribution within the EU. Certain costs and relationships Hence, the principles that guide decisions are critical in E&TEs. For example, a about future cost structure are of paramount reduction in costs reduces the capital intensity importance to the EU. 345
  • 3. Critical issues for ``restructuring'' emerging and transition economies European Business Review John C. Groth, Steven S. Byers and Garland D. Simmons Volume 12 . Number 6 . 2000 . 344±354 Costs, production and markets Contribution margin (CM) Reviewing some terms and relationships will Variable costs and markets support the introduction of an important and Components of variable costs and the powerful concept: contribution margin (CM). behavior of these variable costs are crucial CM and the relation of variable costs to CM factors in process design. Decisions in process are critical in design considerations and design also depend on the relationships managerial decision making. Contribution between market demand, level of production, margin equals revenue less the variable costs and variable costs. The tie-in between the incurred to allow one to realize the revenue. markets for goods and services and the CM is the ``leftover'' after covering VC. CM productive process is an essential relationship only ``happens'' if activity occurs: that did not play a major role in former planned economies. CM ˆ Revenue À Variable Costs In a fiercely competitive environment, Positive CM is available to cover or eat up overlooking these issues may lead to a fixed costs. If one generates just enough CM disastrous economic outcome. On the other to cover FC, the operation is at ``break-even'' hand, incorporating these elements in (BE). decision making during process design, as Negative CM uses up capital. If variable well as in operations, will lead to competitive costs are greater than revenues, sales and advantage. associated production activity deplete capital. Variable costs associated with the Having negative contribution margin is akin manufacturing or processing of products are to bleeding to death. The loss for the period is key factors that determine the economic the uncovered fixed costs (none covered since profitability of an operation. In addition, the CM is negative) plus the negative CM. relationship of variable costs to a firm's revenues, control of costs, and the variable costs of competitors, affects the risk of the Confounding factors firm, capital employed, and the cost of Competitive dynamic markets normally result capital. The interplay of risk, return, capital in interplay between price and the volume of employed and capital costs determines the demand for a product. Volume produced creation or destruction of economic value. usually influences the variable costs of production. Consequently, criteria for process Relating production to markets design, facility choice, and operation of the Economic value creation stems from the resultant facility are sensitive to managerial fulfilment of needs for customers in the decision making in the context of the pricing- markets for goods and services. Those sales-production and attendant variable costs. charged with using assets and resources wisely In process design, aggregate contribution to create value should understand the margin drives the economic decision. relationship between markets and the production function. In particular, they need to recognize the true origin of value creation. Aggregate contribution margin Decisions about productive assets and Commonly one characterizes contribution investments in and disinvestments from margin on a per unit basis or as CM per dollar productive assets must take into account the of sales. In addition, one should focus vital market-dependent variables and the attention on the aggregate contribution effects of seasonal and cyclical changes in margin (ACM) generated over the time frame demand on price-sales relationships. of interest given market conditions: ACM = sum of contribution margin for the period Background: financial economics = Sum of the units sold with a given contribution margin times the Appendix 1 reviews aspects of managerial volume at that margin. Since accounting useful to the reader who has not production rates, variable costs, studied or worked in the field in recent years. and sales price may vary om tje A quick review will support the discussions period, the ACM is the sum of the that follow. increments of generated CM 346
  • 4. Critical issues for ``restructuring'' emerging and transition economies European Business Review John C. Groth, Steven S. Byers and Garland D. Simmons Volume 12 . Number 6 . 2000 . 344±354 Appendix 2 provides illustrations of the above for a product. Notice the low point in points. Scrutiny of the examples for each aggregate variable costs is 3,300 tons per day. quarter (Q) in Appendix 3 leads us to the The characteristics of the ``curve'' stem following summary points especially from a variety of factors including: important in markets in which demand varies . The ``natural'' phenomena captured in in response to price: the underlying process(es). Factors such . Compare Q1, Q2. The VC is lower for Q2 as effectiveness of a catalyst, time since and the CM is naturally higher, $40,500 last catalyst charge, different levels of flow vs $36,000 for Q1. activity and the non-linear nature of heat . Compare Q2, Q3. In Q3 production/sales transfer cause non-linearity in some are lower but price is higher. Although operations. one would expect the VC to change as . The design of the process. production and sales change, we have . The ``operation'' of the process. kept the VC the same in both quarters to . Changes in costs of input that vary with focus on the effects of price versus volume volume of operations. If choice of process sold and ACM. Raising the price results affects the variability of input costs, this in fewer units sold, lower dollars of sales, point is relevant in this discussion. but higher ACM for the quarter even . Extant operating factors of influence. For though VC is the same for Q2 and Q3. example, ambient temperature will affect We recognize that we do not always variable cost behavior in some processes. produce at the lowest variable cost point The nature, shape, minimum point, nor should we set price to maximize sales. relationship of the minimum to operating . Compare Q3, Q4. The lower VC increases capacity, product price-demand relationships ACM, lowers break-even, and increases and a host of other factors affect the economic the sensitivity of profits to a change in profits of the firm, invested capital, risk, and production. consequently creation of value. . Changing from original to scenario 1, to scenario 2 results in lower total sales but Dis-aggregate variable costs higher aggregate contribution margin. Frequently, individual ``process points'' Importantly, the break-even point for during manufacturing generate variable costs. scenario 1 is lower and again drops when Table I provides the variable costs-volume shifting to scenario 2. A lower break-even relationships for the different production results in lower operating risk. Aside from process points. Note the minimum variable the added value of more economic cost at each process point occurs at a different contribution margin, the lower risk results volume of production. For cost #3, the in an addition to value. minimum may be at a level of production . Lowering the variable costs also results in a greater than 3,700 tons per day. Shortly, we reduction of capital at risk in the working will return to discuss these individual costs. cycle and the need for and costs of external financing[3]. Another increment is then added to value. Economic decisions Normally, product price affects product demand. Consequently, one might not always Aggregate vs component variable costs produce at a rate resulting in production at Aggregate variable costs the minimum point on the variable costs Characteristically, many have thought in curve. Given a plant in place and existing terms of ``the'' variable cost per unit market conditions, one is not trying to produced. Managers also often examine the minimize costs. Do not misinterpret this relationship between variable cost per unit statement. Given product price and resultant and volume or activity. Table I illustrates an demand and a level of production, we should example of a project with five process points minimize costs. However, the price- and attendant variable costs for each process production decision rests on understanding point. The rightmost column of Table I market conditions, the interplay of price provides variable costs vs production volume versus demand, and the relationship of VC to 347
  • 5. Critical issues for ``restructuring'' emerging and transition economies European Business Review John C. Groth, Steven S. Byers and Garland D. Simmons Volume 12 . Number 6 . 2000 . 344±354 Table I Total variable vs individual variable costs as volume changes Volume per day Cost 1 Cost 2 Cost 3 Cost 4 Cost 5 Total var. costs 2,300 23.52 51.61 18.34 9.87 18.05 121.39 2,400 23.28 50.84 18.16 9.67 18.03 119.98 2,500 23.05 50.06 17.79 9.38 18.01 118.29 2,600 22.82 48.82 17.47 9.28 17.96 116.35 2,700 22.47 47.36 17.33 9.25 17.88 114.29 2,800 22.14 45.94 17.16 9.22 17.72 112.18 2,900 21.81 44.11 16.83 9.28 17.53 109.56 3,000 21.37 44.54 16.49 9.37 17.31 109.08 3,100 20.95 45.43 16.13 9.48 17.03 109.02 3,200 20.53 46.11 15.81 9.64 16.68 108.77 3,300 19.91 47.26 15.49 9.79 16.29 108.74 3,400 20.11 48.45 15.44 9.95 15.76 109.71 3,500 20.37 49.66 15.42 10.17 15.82 111.43 3,600 20.77 51.25 15.41 10.32 15.91 113.66 Note: Figures in bold represent low points in the variable cost curve for the variable costs at the different process points 1-5 production rates. We seek to precipitate a sure production would take place within the decision that maximizes aggregate range B*, we would strive for the curve B contribution margin (ACM) once fixed costs relationships in design. We might also design exist. for B if we can produce and store the product Pricing, the effects of pricing on demand, and ± and the risk and economics of the produce the variable costs given production levels and store strategy dominate production under interact to yield the aggregate contribution curve A relationships. We might also design margin. Process designers should take into for curve B if we can contract the taking of account the expected relationships of market- output within the B* range of production. production-cost factors expected to prevail Alternatively, if demand-production is quite and design the process to allow generation of variable or unpredictable due to seasonal, the greatest contribution margin. cyclical or other factors, economic decisions Figure 1 depicts two variable costs curves. in a risk-return context might prompt us to Curve A is shallow but over some ranges of design for curve A. expected demand-production does not Given the choices of A, B and C, we should achieve variable costs as low as in certain sell 9,000 units at $6.00 even though dollars ranges of curve B. If we were reasonably of sales and variable costs per unit are lower at Figure 1 Variable costs/unit vs production 348
  • 6. Critical issues for ``restructuring'' emerging and transition economies European Business Review John C. Groth, Steven S. Byers and Garland D. Simmons Volume 12 . Number 6 . 2000 . 344±354 production of 10,000 units (see Table II). Table IV Also, notice in Table III for AA, BB, and CC Product and Aggregate the effects of shifting the low variable costs price ($) Volume sold CM/unit ($) CM ($) per unit to different levels of production and sale. If price-demand market conditions result D 9.00 6,000 9.00 ± 4.75 = 4.25 25,500 D 8.25 8,500 8.25 ± 5.00 = 3.25 27,625 in only the choices of A, B and C, ideally the minimum point in the VC curve would be at a Shifting the entire VCnow curve down by 0.25 to VCnew would result in volume of 9,000 units. DD 9.00 6,000 9.00 ± 4.50 = 4.50 27,000 BB results in an improvement in CM of DD 8.25 8,500 8.25 ± 4.75 = 3.50 29,750 $36,000 ± $34,650 = +$1,350. Altering the shape of the curve so the low point is at 8,500 units To the extent the design can influence the DA 9.00 6,000 9.00 ± 4.90 = 4.10 24,600 location of the low point in the VC, DA 8.25 8,500 8.25 ± 4.50 = 3.75 31,875 incorporating expected market conditions in the design process is important. the potentially adverse impact of a Another alternative offers even greater pronounced, rather than a shallow, variable economic bliss: the situation shown below for cost curve. product D. Under these circumstances the process design and attendant level of operation might shift the VC curve lower and also move the minimum cost point on the Economic relationships and design curve to the demanded volume. Consider implications product D with two possible price-demand Note in Table I the current total VC is scenarios and a current variable cost per unit minimized at $108.74 at a production level of curve, VCnow (Table IV). 3,300 tons per day. To focus on the design Obviously, lowering the variable cost curve issue relative to components of VC, suppose while preserving its shape is always beneficial this company expects price-demand of 3,200 as DD reveals. Notice for DA at $9.00 the VC tons per day, 250 days per year. Assume has gone up to $4.90. The rise in VC was the through design one achieves the current low price we paid to lower the curve at the point in VC for each process at 3,200 tons per expected optimal price-demand point. The day: benefits of changing the shape of the curve and its low point depend on the price-demand gurrent Aggregate VC ˆ $108X77 relationships that materialize. The risk associated with the generation of contribution xew Aggregate VC ˆ $104X41 …19X91 margin is a function of the price-demand- ‡ 44X11 ‡ 15X41 production-VC relationship. The greater the ‡ 9X22 ‡ 15X76† uncertainty in production level, the greater Since the sales price is independent of this Table II change, the change in aggregate contribution Product and Aggregate margin is: price ($) Volume sold CM/unit ($) CM ($) Difference: $108.77 - $104.41 = $4.36 per ton A 6.10 8,000 6.10 ± 2.40 = 3.70 29,600 B 6.00 9,000 6.00 ± 2.15 = 3.85 34,650 Per day: $4.36  3,200 C 5.35 10,000 5.35 ± 2.00 = 3.35 33,500 = $13,952 Per year: $13,952  50 weeks  5 days Notes: Assume VC/unit = $4.00. No inventory held. Production = sales. Includes units of demand at various prices = $3,488,000 Over the life of the plant, this increment to economic profits offers a potentially attractive Table III present value. To the extent inflation has an Product and Aggregate impact on costs equally in terms of old design price ($) Volume sold CM/unit ($) CM ($) versus new design, the benefits are greater since the inflation effect will compound from AA 6.10 8,000 6.10 ± 2.00 = 4.10 32,800 a lower original cost base. BB 6.00 9,000 6.00 ± 2.00 = 4.00 36,000 Naturally, one needs to analyze the costs of CC 5.35 10,000 5.35 ± 2.00 = 3.35 33,500 effecting the shifts in the minimum points for 349
  • 7. Critical issues for ``restructuring'' emerging and transition economies European Business Review John C. Groth, Steven S. Byers and Garland D. Simmons Volume 12 . Number 6 . 2000 . 344±354 component costs in terms of these benefits as Guidelines for process design well as other issues, such as how shifting Guidelines for analysis include: individual process point minimums affects . Identify the potential cost of independent sub- the shape of the aggregate VC curve. For units or ``process points'' in the example, in terms of making a risk-return production process. decision, great uncertainty in demand may . Examine the underlying physical favor a shallow curve that is ``not as low''. relationships that determine the Alternatively, greater comfort in predicting characteristics of each process point. demand may allow operation at a lower point . Determine the controllable variables for each but require giving up a shallow curve. process point and the effects on variable In some situations production costs of changing the levels of those arrangements allow improvement in variables. contribution margin rather than actually . Assess whether variables at one process point changing the individual processes. For influence the behavior at another process example, it may be ``cheaper'' in terms of point. If such influences of joint effects design and construction or in the operation of exist, one must estimate the joint effect an existing plant to operate the different variable cost versus throughput for the process points at different speeds ± operating points. each process at its low point on the variable . Estimate the effects of seasonal and cyclical cost curve ± and storing output until needed demand on the expected production range. as input for the next process. Although we . Determine the feasibility of several smaller relegate details of such schemes to another production units as opposed to one large paper, the notion is important in process production facility. Consider the trade-offs design for several reasons including: between economies of scale vs the flexibility . the design process might incorporate this of several smaller units. In examining the flexibility to allow minimizing variable one large production unit option, the shape costs either in ``fine tuning'' during of the aggregate VC curve is especially normal production or in response to important if predicting demand is difficult, demand-volume changes due to seasonal or if a great variance in demand exists due and cyclical factors; to seasonal and cyclical factors. . physical realities or costs of design and . Evaluate the possibility of shifting the low construction may inhibit or preclude points in variable cost curves as well as the attaining the ideal variable costs to possibility of lowering the entire curve(s). volume relationship at one or more of the . Consider production scheduling alternatives process points; and with respect to individual process points as . the process may allow for lower aggregate well as seasonal demand. Example: variable costs over a wider range of suppose the variable costs-to-sales ratio will production. economically allow the carrying of partially Aside from the physical feasibility of varying or fully completed units in inventory, and process speeds and affects on variable costs, the product does not deteriorate and is not analysis of such flexible manufacturing must subject to an unacceptable risk of incorporate other factors such as the obsolescence. Under these circumstances it economic costs of idle capital captured in may be attractive to produce and hold for work in process waiting for the next stage of sale rather than incur possible incremental production. expenses of an alternate design. . Non-continuous process. If one can ``store'' the output of a process point and later Issues in process design feed the successive process point, it may be wise to produce a process point at the Process design should consider the expected optimum volume in terms of having the interplay of price-demand-production as well minimal process point variable cost per as a host of other factors. This prompts the unit. For example, for process point need for general guidelines for considering YYY, operate it at level YYY and allow variable costs behavior in process design and for idle time. In addition, consider other facilities choice. cost/benefit considerations in the analysis. 350
  • 8. Critical issues for ``restructuring'' emerging and transition economies European Business Review John C. Groth, Steven S. Byers and Garland D. Simmons Volume 12 . Number 6 . 2000 . 344±354 Important issues: production-market inventory buildup might not be beneficial factors for changes in demand due to economic Consider the following factors individually cycles. or in combination, depending on the . Inside vs outside capacity. A host of factors circumstances: warrants consideration. Example: it may . Predictability of market price-demand. A be better to produce at smaller volume high variance in expected volume might and buy in outside units. A second argue for a VC curve that is ``shallow'' example: examination of industry over a reasonable range of expected capacity relative to position in the production (curve A in Figure 1) even if economic cycle might support designing a this means foregoing the opportunity to plant allowing positive margins during a have a lower VC at a particular level of recession with dependence on ``buying production (curve B in Figure 1). in'' additional needs and/or using pricing . Wide swing in demands, e.g. over a business strategy to optimize contribution margin cycle. Demand-production-variable costs during boom times. analysis suggests examining the merits of ``multiple units of plant'' or ``lumpy capacity''. The ability to adjust capacity General criteria for action by adding or taking off the line a unit of capacity may allow variable costs You may be responsible for designing a advantage considering the full cycle of process or in specifying and making decisions potential demand. Decisions about concerning changes and/or additions to the designing a process with multiple units of process that provides goods or services for production hinge on a host of factors customers. Consideration of the following will including: variable costs in total as assist one in developing a strategy for process volume changes over some period of design and in managing the resulting process time; the ability to operate only some of to maximize the generation of economic the units of production during low contribution margin: demand and still have positive cash . Ensure that each person in the planning margin; the possibility that during periods and decision process understands the of high demand, variable costs might nature of variable costs and contribution exceed those possible with a larger ``single margin. plant'' enjoying economies of scale and . Consider the total dollars of fixed costs lower variable costs. For example, the associated with choices[4]. In economic ability to survive during a recession might decision making, ignore the allocation of be favored over lower variable costs that fixed costs. are only realized during normal . Make sure each person involved in the production volumes and production rates design and decision process understands during a down turn in the cycle. the interplay between potential market . Unpredictable industry capacity. The conditions-pricing-demand-variable costs multiple units approach above may offer a of production. better alternative in terms of risk . Develop scenarios for changes in price- management since one can take a unit on demand attributable to seasonal and or off line. cyclical factors. . Near certain demand or contractual demand . Assess the current and potential capacity for a customer to take products at a within the industry as well as other particular volume suggests designing the developments that may affect the process to obtain the lower VC in the industry. vicinity of that volume. . Decide on acceptable production costs . Seasonal cyclical demand issues. Variance in during periods of low demand and the demand attributable to seasonal and company's strategy during low demand cyclical influence on strategy and periods. For example, analyze if the resultant design process occurs in several company should operate on small positive ways. A company may choose to meet or even negative margins for periods. seasonal demand by early production and . Decide on the strategy the company will buildup of inventories. However, early take with respect to the market. The 351
  • 9. Critical issues for ``restructuring'' emerging and transition economies European Business Review John C. Groth, Steven S. Byers and Garland D. Simmons Volume 12 . Number 6 . 2000 . 344±354 production process must be sensitive, emerging economies invest capital into new responsive, and consistent with the equipment and technologies, both economies company's strategy to harvest value from benefit disproportionately when firms customers. properly incorporate variable cost . Given the above, set design objectives relationships and get the process right. and constraints. . Identify and evaluate different alternative processes and methods suitable for Notes producing the product or service to satisfy customer demand. 1 A discussion of this non-linear relationship is . Evaluate the relative merits of the process included in Groth, J.C. and Kinney, M.R., ``Cost choice. Select the optimal process. management and value creation'', Management Decision, Vol. 32 No. 4, 1994, pp. 52-7. . In design, seek to minimize the variable 2 A separate paper addresses operating issues and costs of production at individual process cost management for an existing production facility. points as well as the aggregate variable 3 For a discussion of these issues please see cost given anticipated price-demand- Groth, J.C., ``The operating cycle: risk, return, and production relationships. opportunities'', Management Decision, Vol. 30 No. 4, 1992, pp. 3-11. 4 Critical factors related to fixed costs are the subject of a forthcoming paper. Summary The creation of value is sensitive to both the generation of economic benefits and the Appendix 1. Aspects of accounting perceived risk of those benefits. The practising manager and decision maker Consequently, one must consider the effects who has not studied or worked in the finance of process design on variable costs, break- or accounting field in recent years will find even, and the ability to generate attractive this review helpful. contribution margins in an unpredictable Fixed costs (FC). Fixed costs are those costs market. An understanding of basic cost that will not vary in a period as a result of relationships and contribution margin changes in level of operations. Design does provides the basis for making decisions affect the fixed costs associated with an regarding the design of new, as well as operation. Fixed costs are critical in the risk- modification of existing, production facilities. return-value context. Usually trade-offs exist The effects of variable costs on economic contribution margin prompts diligent between fixed costs and other costs. Fixed attention to variable cost relationships in costs are not always invariant over the process design. It is crucial that designers potential range of operations. Sometimes and decision makers take account of the fixed costs step up or down as operations vary interplay between markets and production beyond a certain level. The dollars of fixed and the separate variable costs that sum to costs that the company actually must pay in a the variable costs at a given volume of period are very important. operations. Allocated fixed costs. For certain reasons ± The paper also provides guidelines useful in some logical and related to ``matching'' costs developing a perspective to support logical over time ± accountants ``allocate'' fixed costs. decisions as we strive to create value in an We focus on economics, not accounting. In uncertain marketplace. Focusing on variable some instances, what is relevant for costs and contribution margin in process accounting is not relevant in economic design is critical in the endeavor to generate analysis and decision making. Remember, the value in a risk-return environment. total dollars of fixed costs are very important The paper discusses issues and guidelines of and relevant in decision making and design. particular importance to economies that lack In contrast, allocated fixed costs are not sufficient capital. Scarcity and high cost of relevant in economic decision making. One capital makes the efficient investment of must take particular care not to make available capital even more critical. As economic decisions based on what frequently transition economies seek to overcome their is called ``gross margin'', reflecting a margin installed base of inefficient assets and as after allocated fixed costs. 352
  • 10. Critical issues for ``restructuring'' emerging and transition economies European Business Review John C. Groth, Steven S. Byers and Garland D. Simmons Volume 12 . Number 6 . 2000 . 344±354 Variable costs (VC). Variable costs occur Table AI only because of activity. If making a unit A ($) B ($) causes a cost, it is a variable cost. Although Sales price/unit 5.00 5.00 people commonly talk about the variable cost Variable cost/unit 3.00 2.75 of a unit of product, the variable cost is Contribution margin/unit 2.00 2.25 usually an aggregate of various components of Contribution margin/$ sales price variable costs, e.g., labor, material, energy. ($2.00/$5.00 and $2.25/$5.00) 0.40 0.45 Because of the allocation scheme, the previously mentioned allocated fixed costs . To break even: 16,000 sold  $2.00 might appear variable. This appearance might = $32,000 of CM, which is just enough to result from an allocation method that is cover the FC of $32,000. sensitive to the level of operations. Whatever . Sell 16,001 units and the CM from the their appearance, allocated fixed costs are not extra unit above break-even contributes variable costs and are not relevant in $2.00 to pre-tax profits. economic analysis. Do not mistakenly . Sell 15,900 units and the company has consider an allocation that varies as a loss. It only had enough CM to cover production varies with variable costs. or eat up 15,900  $2.00 = $31,800 Accounting revenue. ``Revenue'' (R) is an of the $32,000 of FC. The $200 accounting term. Revenues represent uncovered FC represents a loss for entitlement earned. Selling goods or services the period. results in revenues even if we have not received payment from the customer. Condition B Collection of the revenue results in a cash The company lowers its VC/unit = $2.75 inflow. In this paper, we will assume revenues and FC remain at $32,000. The new situation is: turn into cash flows in the same period. . To break-even: $32,000/$2.25/unit The matching principle. The ``matching = 14,222 units principle'' causes accountants to expense a . At the old level of break-even 16,000 cost during a period if the cost was essential to units, with Condition B the pre-tax the creation of revenue within the same profits are units above break-even period. A cost may exist in a period but that  CM/unit = (16,000 ± 14,222)  $2.25 cost is not matched with a revenue of the = $4,000.50. period, and hence is not expensed in the period. Under these circumstances, the cost will be expensed in some other period. None- Appendix 3. Aggregate contribution the-less, a cost incurred in a period still exists. margin Such ``unmatched costs'' remain embedded in the amount shown on the balance sheet. For example, costs may be in goods made, not yet Aggregate contribution margin sold, and appear on the balance sheet as part Company changes pricing strategy at the of finished goods inventory. beginning of Q3 (Table AII). Notice the change in sales price and attendant change in units sold and also the change in variable Appendix 2. Illustrating key concepts costs. Assume that plant is in place. Fixed costs for Table AII the period total $32,000. The company Q1 Q2 Q3 Q4 makes a single product to match sales Units produced and sold (Â1,000) 18.00 18.00 17.50 17.50 demand. Sales and costs turn into cash flows Sales ($1,000) 90.00 90.00 89.25 89.25 during the period. Consider conditions A and Price/unit ($) 5.00 5.00 5.10 5.10 B (see Table AI). Variable cost/unit ($) 3.00 2.75 2.75 2.70 Contribution margin/unit ($) 2.00 2.25 2.35 2.40 Condition A Contribution margin/$ sales 0.40a 0.45 0.46 0.47 Each unit sold contributes $2.00 that can eat a Note: $2.00/$5.00 = 0.40 up the FC: 353
  • 11. Critical issues for ``restructuring'' emerging and transition economies European Business Review John C. Groth, Steven S. Byers and Garland D. Simmons Volume 12 . Number 6 . 2000 . 344±354 Calculation of ACM for all four quarters given Scenario 2. Alternative above price-sales-production: price-sales-production-VC Q1 À 2X00 Â 18Y 000 ˆ 36Y 000 Company produces all year long at Q4 price and Q2 À 2X25 Â 18Y 000 ˆ 40Y 500 volume, new lower VC. Same units sold as in Scenario 1: Q3 À 2X35 Â 17Y 000 ˆ 41Y 125 Q4 À 2X40 Â 17Y 000 ˆ 42Y 000 ACM ˆ …2X40 Â 17Y 500†4 ˆ $168Y 000 ACM ˆ $159Y 625 Important: Scenario 1 and successively Scenario 1. Alternative Scenario 2 results in lower units and price-sales-production dollars of sales but higher aggregate Company produces and sells all year long at Q3 contribution margin and lower operating price, VC, and sales level. Note, units sold and risk since the break-even points decline. $ sales are less than for original Q1, Q2, Q3 Aside from the added value of more and Q4: economic contribution margin, the ACM ˆ …2X35 Â 17Y 500†4 ˆ $164Y 500 lower risk results in an addition to value. 354