VCU MASC 491 Spring lecture 1

This document provides an overview and introduction to a social media course. It introduces the instructors, Jon Newman and Britt Farrar, and outlines what will be covered in the course, including social media history, strategy, tactics, platforms, impact and measurement. It describes the expectations of students, which include participating on Facebook and Twitter, reading assignments, creating a personal blog, and completing a team social media project. It explains how students will be graded and that the class will meet for about an hour each week, with 30-45 minutes dedicated to team work on projects. Finally, it assigns students to begin setting up their personal blogs and to read the first four chapters of Groundswell for the next class.