Forsight for VDNG strategy development
STRATEGY OF SUSTAINABLE DEVELOPMENT OF NC EXPOCENTER OF UKRAINE (VDNG) 
Kyiv2014 
Urban Sustain Architecture and E3 platform 
vision and toolware 
VDNG –VYSTAVKA DOSYAGNEN’ NARODNOGO GOSPODARSTVA that means 
EXHIBITION OF ADVANCED NATIONAL ECONOMY
thispresentationintendedforthestartofpublicdiscussion,searchofkeyactors, combiningneedsandgoals 
thisistheonlystartofbigwork,notastrategyorevenprojectyet
History 
opened in1958 
http://starkiev.com/места-киева/вднх/
Ideology 
Exhibition of breakthrough experience in the national 
economy of Ukrainian Soviet Socialistic Republic
Nature 
about 300 species of animals 
about 500 species of plants 
part of 
Holosiiv Natural National Park
Nowadays 
decaying buildings and wilding agricultural lands
Modern time 
Known place for recration
State governed management is really weak and inefficient. 
Management of VDNG was changed three times during the year. 
VDNG increased huge debts. 
25% of buildings went out of exploitation, others are uncomfortable and inefficient. 
Main buildings were built in 1950-s and consume huge amount of energy. 
A lot of gigantic concept designs of reconstruction were performed in past 20 years but none of them had a chance to be implemented. 
VDNG authorities not have definite data on building status, energy consumption, social demand and nature resources 
2014 conditions
Expocenter 
–what is it?
VDNG 
–what is it?
–it is past, 
“sovok”*? 
*here the termin “sovok” above all means an irresponsible and unsustainable management system
–it is the main expocenter of Ukraine?
–it is family recreation?
Are there a need 
for changes?
What to do? 
-stet? 
-sell out? 
-share? 
-build up? 
-…?
How VDNG canbe transformed?
Solution is! 
-people 
-public 
-private 
partnership
Generation placefor new Ukraine
Innovative hub ofculture and creative economy
Anticity– 
place with own rules opposite to the city
Potential 
makes incentives for development of 
Genius loci
Important! 
-public sphere as political arena 
-involvement of experts 
-restoring credibility 
-seeking for dialogue 
-transparent process 
-leap-frogging development 
-sustainable development 
-changing the country’s image
Manifesto 
Future of VDNG 
-sustainable city in the city with 
own rules, special economic zone 
and cohabitation codex 
-innovative hub of 7 clusters that 
interact and interchange 
-conservation of architecture, history and natural 
landscapes, successful interconnection of historical heritage and innovations
Location 
286 ha
Area 
154 ha 
90 ha 
42 ha 
historical 
terrains 
natural 
reserve 
greenfields
Data 
indoor exposition= 18 000 m2 
outdoor exposition= 21 000 m2 
exhibition area= 30 000 m2 
natural reserve= 171 ha 
water body= 3,5 ha 
build uparea= 48 ha 
buildings = 180 
600 000 visitors per year 
listed architectural heritage = 20
Strengths 
remarkable architectural landmark 
well known recreational place 
conserved ecosystems in the city 
heritage of experimental agriculture 
social realm and large pedestrian area 
metro and trolleybus 
local cycle network 
intercepting cycle parking 
public transport connection 
genius loci 
unique landscape
Weaknesses 
decline of economic attractiveness 
marginalization of public space 
deterioration of buildings 
decaying parks and agricultural lands 
monofunction 
obsolete utilities 
wrong waste management 
large energy consumption 
untuned acoustics 
poor navigation 
no strategical development
Opportunities 
pilot revitalization project 
conservation of cultural heritage 
apt occasion for partnership of authorities, communities and business 
sustainable development without state budget’s involvement 
engagement of investments 
involvement of commons to creative industry 
positive image of the city 
clear case of infrastructural reforms 
new level of the country‘ image
Threatens 
insufficient analysis of current state 
deepening of tragedy of commons 
absence of effective tools for implementation 
superficial public dialog 
parceling of disconnected projects 
lack of resources and professionals 
ineffective management 
lack of legislative acts and procrastination of their implementation 
want of coordination in common work of city’s departments and state institutions 
ineffectiveCAD andIPD management 
too much focus on economy
Architecture
Nature
Public 
space
Problematization 
• revalorization of territory –introduction of new functions and values 
• local energy efficiency –sanitation of buildings and landscape, energy independence 
• nature conservation –biodiversity design, friendly coexistence of people and wildlife 
• touristic attractiveness –cycle network and terrainkur, event venues, sports
Strategy algorithm 
public discussion 
cultural project pool 
expert discussion 
inventory 
social research 
energy audit 
ecologic and nature research 
economy audit 
workshop for technical requirements 
technical requirements for competition 
1ststage competition of strategy concepts 
public discussion on results 
investment case 
search for investments 
2ndstage competitions for architectural, landscape, navigation design, engineering 
designing 
tendering and bidding 
first step implementation 
start of monitoring 
commissioning of the project
Strategy vectors 
high quality environment 
architecture 
culture 
economy 
transport 
engineering 
energy
Strategy steps 
1stphase by 1 year 
2ndphase by 3 years 
3rdphase by 5 years
Sustainable development 
• sustainable economy–income diversification and multifunctional use of buildings 
• sustainable culture –multiplication of cultural residences and full-year cycle cultural events 
• sustainable architecture–green buildings and energy conservation 
•sustainable energy –renewable hybrid energy system cover 100 % of the area 
• sustainable ecology–natural landscape conservation and increase of biodiversity 
• sustainable mobility –realm of cycles, pedestrians and electrocars, barrier-free environment fit for blind persons
Manifesto of sustainable development
areas of sustainable development 
SUSTAINABLE DEVELOPMENT 
RESOURCE MANAGEMENT 
WASTE MANAGEMENT 
WATER CONSERVATION 
ENERGY EFFICIENCY 
SUSTAINABLE ARCHITECTURE 
ENERGY REDUCTION 
RENEWABLE ENERGY 
BIOMASS & BIOGAS 
SUN & WIND
Principles of sustainable architecture 
•detail design and BIM thinking 
•energy balance of building 
•eco materials 
•proof building envelope 
•efficient utilities 
•conservation of water and power 
•renewables 
•innovations in construction 
•universal design 
•life cycle analysis
multifunction 
MULTI USE 
EDUCATION 
study 
research 
teach 
WORK 
perform 
design 
deal 
LEISURE 
rest 
create 
interact
Business cluster 
obusiness park 
oexpo center 
ogreen hotel 
oboutique hotel 
ohostels 
ophytofarmacy 
oanaerobic power plant 
ohybrid solar-wind power plant 
ocongress center 
ofarm market 
ospecial economic zone
Culture cluster 
oopen air theater 
orecord studio 
otheater studio 
opainting studio 
odance studio 
oyoga studio 
oculinary art studio 
ocinema studio 
ophoto studios 
omediatec 
oornament school 
oceramic art workshop 
ofashion studio 
osculpture park 
oland art festival 
osustain art festival 
ocity’s reflection fest
Science & education cluster 
oecology education center 
ocenter of society researches 
ocouncil on urban planning 
ocenter of sustainable city development 
ocenter of natural researches in Kyiv 
ointerinstitutional center of sustainable development 
ocenter of design thinking 
ocenter of astrology and cosmology 
ocenter of biodynamic farming 
ocenter of urban agriculture 
omuseum of consumption
Ecology & tourism cluster 
oplaygrounds for ancient games 
ophytoclinic 
oecotrails 
omuseum of VDNG 
oseed bank of old breeds 
owater houses in fountains treat potable water 
ocity farm 
ourban agriculture 
obird watching
Recreation cluster 
oSlava Frolova Art Picnic 
otransformable music scenes 
ochildren playgrounds 
ocafes 
orestaurants 
oshashlyk houses 
oBBQ places 
ominibars 
onight club 
obike bars
Sports cluster 
olocal cycle network 
okonkur field and stables 
oterrainkurs 
oBMXand mountain bike 
oclimbing wall 
oskateboard playground 
orope park 
otennis courts 
osoccer field 
osquash 
ohockey 
ocross-country skies 
oski marathion 
oracing skates 
oscout camp
Innovations cluster 
oFabLab VDNG 
oprint center 
onatural research center 
oAudioVisualDesign Lab 
oRobotLab 
oFolding Design Lab 
oSustain Economy Business incubator 
oBank of time –free from money
Competition 
basics 
interdisciplinary 
multifunctionality 
scenario approach 
economical feasibility 
sustainability 
international jury 
barrier-free design 
nature conservation
Important 
traits of process 
people-public-private partnership 
open public discussion 
fun workshops for ideas’ couching 
international expert council 
competitive approach 
contest for investments 
re-branding 
transparent tenders
Public 
Public discussion by 
Gogolfest 
State agency for management of president’s affairs 
Art picnic of SlavaFrolova 
NC Expocenterof Ukraine 
Congress of Culture’s Activists 
Holosievocommunity 
Department of architecture and urban planning of Kyiv 
Department of transportation of Kyiv 
Department of landscaping of Kyiv 
Public council on Urban planning of Kyiv 
ecological organizations 
Nova Kraina
Experts 
Members of professional societies 
ISOCARP 
NUAU 
WWF 
Cyclist association of Ukraine 
ICOMOS 
EBRR 
GIZ 
Ukraine Ecology League 
NSICS 
NGO Common action 
Congress of Culture’s Activists 
Bioenergy association of Ukraine 
CID of Kyiv Mohyla 
European Business Association 
Project for Public Spaces 
GreencubatorMedia School
Credits 
city marketing researcher 
Konstantin Kolesnikovkolesnikov_k@ukr.net 
www.facebook.com/greenkonstantin 
https://www.facebook.com/groups/uagbc 
https://www.facebook.com/EcologosGreenPlatform 
https://www.facebook.com/e3forum.Ukraine 
https://www.facebook.com/archifestua 
urban planner and researcher 
Roman Pomazanroman@bablowsky.com http://us-a.com.ua/ 
https://www.facebook.com/roman.pomazan.3 
http://issuu.com/romanpomazan 
http://www.slideshare.net/RomanPomazan 
Urban Sustain design group 
Е3-platform 
2014 © Roman Pomazan , Konstantin Kolesnikov • initially published on http://slideshare.net/ for public discussion on the future of VDNG 
Idea–RomanPomazanandKonstantinKolesnikov 
Text–RomanPomazan 
Photos–KonstantinKolesnikov 
Layoutdesign-KonstantinKolesnikov 
Allrightsreserved

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Forsight for VDNG strategy development

  • 2. STRATEGY OF SUSTAINABLE DEVELOPMENT OF NC EXPOCENTER OF UKRAINE (VDNG) Kyiv2014 Urban Sustain Architecture and E3 platform vision and toolware VDNG –VYSTAVKA DOSYAGNEN’ NARODNOGO GOSPODARSTVA that means EXHIBITION OF ADVANCED NATIONAL ECONOMY
  • 4. History opened in1958 http://starkiev.com/места-киева/вднх/
  • 5. Ideology Exhibition of breakthrough experience in the national economy of Ukrainian Soviet Socialistic Republic
  • 6. Nature about 300 species of animals about 500 species of plants part of Holosiiv Natural National Park
  • 7. Nowadays decaying buildings and wilding agricultural lands
  • 8. Modern time Known place for recration
  • 9. State governed management is really weak and inefficient. Management of VDNG was changed three times during the year. VDNG increased huge debts. 25% of buildings went out of exploitation, others are uncomfortable and inefficient. Main buildings were built in 1950-s and consume huge amount of energy. A lot of gigantic concept designs of reconstruction were performed in past 20 years but none of them had a chance to be implemented. VDNG authorities not have definite data on building status, energy consumption, social demand and nature resources 2014 conditions
  • 12. –it is past, “sovok”*? *here the termin “sovok” above all means an irresponsible and unsustainable management system
  • 13. –it is the main expocenter of Ukraine?
  • 14. –it is family recreation?
  • 15. Are there a need for changes?
  • 16. What to do? -stet? -sell out? -share? -build up? -…?
  • 17. How VDNG canbe transformed?
  • 18. Solution is! -people -public -private partnership
  • 20. Innovative hub ofculture and creative economy
  • 21. Anticity– place with own rules opposite to the city
  • 22. Potential makes incentives for development of Genius loci
  • 23. Important! -public sphere as political arena -involvement of experts -restoring credibility -seeking for dialogue -transparent process -leap-frogging development -sustainable development -changing the country’s image
  • 24. Manifesto Future of VDNG -sustainable city in the city with own rules, special economic zone and cohabitation codex -innovative hub of 7 clusters that interact and interchange -conservation of architecture, history and natural landscapes, successful interconnection of historical heritage and innovations
  • 26. Area 154 ha 90 ha 42 ha historical terrains natural reserve greenfields
  • 27. Data indoor exposition= 18 000 m2 outdoor exposition= 21 000 m2 exhibition area= 30 000 m2 natural reserve= 171 ha water body= 3,5 ha build uparea= 48 ha buildings = 180 600 000 visitors per year listed architectural heritage = 20
  • 28. Strengths remarkable architectural landmark well known recreational place conserved ecosystems in the city heritage of experimental agriculture social realm and large pedestrian area metro and trolleybus local cycle network intercepting cycle parking public transport connection genius loci unique landscape
  • 29. Weaknesses decline of economic attractiveness marginalization of public space deterioration of buildings decaying parks and agricultural lands monofunction obsolete utilities wrong waste management large energy consumption untuned acoustics poor navigation no strategical development
  • 30. Opportunities pilot revitalization project conservation of cultural heritage apt occasion for partnership of authorities, communities and business sustainable development without state budget’s involvement engagement of investments involvement of commons to creative industry positive image of the city clear case of infrastructural reforms new level of the country‘ image
  • 31. Threatens insufficient analysis of current state deepening of tragedy of commons absence of effective tools for implementation superficial public dialog parceling of disconnected projects lack of resources and professionals ineffective management lack of legislative acts and procrastination of their implementation want of coordination in common work of city’s departments and state institutions ineffectiveCAD andIPD management too much focus on economy
  • 35. Problematization • revalorization of territory –introduction of new functions and values • local energy efficiency –sanitation of buildings and landscape, energy independence • nature conservation –biodiversity design, friendly coexistence of people and wildlife • touristic attractiveness –cycle network and terrainkur, event venues, sports
  • 36. Strategy algorithm public discussion cultural project pool expert discussion inventory social research energy audit ecologic and nature research economy audit workshop for technical requirements technical requirements for competition 1ststage competition of strategy concepts public discussion on results investment case search for investments 2ndstage competitions for architectural, landscape, navigation design, engineering designing tendering and bidding first step implementation start of monitoring commissioning of the project
  • 37. Strategy vectors high quality environment architecture culture economy transport engineering energy
  • 38. Strategy steps 1stphase by 1 year 2ndphase by 3 years 3rdphase by 5 years
  • 39. Sustainable development • sustainable economy–income diversification and multifunctional use of buildings • sustainable culture –multiplication of cultural residences and full-year cycle cultural events • sustainable architecture–green buildings and energy conservation •sustainable energy –renewable hybrid energy system cover 100 % of the area • sustainable ecology–natural landscape conservation and increase of biodiversity • sustainable mobility –realm of cycles, pedestrians and electrocars, barrier-free environment fit for blind persons
  • 41. areas of sustainable development SUSTAINABLE DEVELOPMENT RESOURCE MANAGEMENT WASTE MANAGEMENT WATER CONSERVATION ENERGY EFFICIENCY SUSTAINABLE ARCHITECTURE ENERGY REDUCTION RENEWABLE ENERGY BIOMASS & BIOGAS SUN & WIND
  • 42. Principles of sustainable architecture •detail design and BIM thinking •energy balance of building •eco materials •proof building envelope •efficient utilities •conservation of water and power •renewables •innovations in construction •universal design •life cycle analysis
  • 43. multifunction MULTI USE EDUCATION study research teach WORK perform design deal LEISURE rest create interact
  • 44. Business cluster obusiness park oexpo center ogreen hotel oboutique hotel ohostels ophytofarmacy oanaerobic power plant ohybrid solar-wind power plant ocongress center ofarm market ospecial economic zone
  • 45. Culture cluster oopen air theater orecord studio otheater studio opainting studio odance studio oyoga studio oculinary art studio ocinema studio ophoto studios omediatec oornament school oceramic art workshop ofashion studio osculpture park oland art festival osustain art festival ocity’s reflection fest
  • 46. Science & education cluster oecology education center ocenter of society researches ocouncil on urban planning ocenter of sustainable city development ocenter of natural researches in Kyiv ointerinstitutional center of sustainable development ocenter of design thinking ocenter of astrology and cosmology ocenter of biodynamic farming ocenter of urban agriculture omuseum of consumption
  • 47. Ecology & tourism cluster oplaygrounds for ancient games ophytoclinic oecotrails omuseum of VDNG oseed bank of old breeds owater houses in fountains treat potable water ocity farm ourban agriculture obird watching
  • 48. Recreation cluster oSlava Frolova Art Picnic otransformable music scenes ochildren playgrounds ocafes orestaurants oshashlyk houses oBBQ places ominibars onight club obike bars
  • 49. Sports cluster olocal cycle network okonkur field and stables oterrainkurs oBMXand mountain bike oclimbing wall oskateboard playground orope park otennis courts osoccer field osquash ohockey ocross-country skies oski marathion oracing skates oscout camp
  • 50. Innovations cluster oFabLab VDNG oprint center onatural research center oAudioVisualDesign Lab oRobotLab oFolding Design Lab oSustain Economy Business incubator oBank of time –free from money
  • 51. Competition basics interdisciplinary multifunctionality scenario approach economical feasibility sustainability international jury barrier-free design nature conservation
  • 52. Important traits of process people-public-private partnership open public discussion fun workshops for ideas’ couching international expert council competitive approach contest for investments re-branding transparent tenders
  • 53. Public Public discussion by Gogolfest State agency for management of president’s affairs Art picnic of SlavaFrolova NC Expocenterof Ukraine Congress of Culture’s Activists Holosievocommunity Department of architecture and urban planning of Kyiv Department of transportation of Kyiv Department of landscaping of Kyiv Public council on Urban planning of Kyiv ecological organizations Nova Kraina
  • 54. Experts Members of professional societies ISOCARP NUAU WWF Cyclist association of Ukraine ICOMOS EBRR GIZ Ukraine Ecology League NSICS NGO Common action Congress of Culture’s Activists Bioenergy association of Ukraine CID of Kyiv Mohyla European Business Association Project for Public Spaces GreencubatorMedia School
  • 55. Credits city marketing researcher Konstantin Kolesnikovkolesnikov_k@ukr.net www.facebook.com/greenkonstantin https://www.facebook.com/groups/uagbc https://www.facebook.com/EcologosGreenPlatform https://www.facebook.com/e3forum.Ukraine https://www.facebook.com/archifestua urban planner and researcher Roman Pomazanroman@bablowsky.com http://us-a.com.ua/ https://www.facebook.com/roman.pomazan.3 http://issuu.com/romanpomazan http://www.slideshare.net/RomanPomazan Urban Sustain design group Е3-platform 2014 © Roman Pomazan , Konstantin Kolesnikov • initially published on http://slideshare.net/ for public discussion on the future of VDNG Idea–RomanPomazanandKonstantinKolesnikov Text–RomanPomazan Photos–KonstantinKolesnikov Layoutdesign-KonstantinKolesnikov Allrightsreserved