Versandshandel bonus slides

The document discusses landing pages and product pages. It notes that landing pages are built on a false promise that the same real estate can serve multiple purposes, and while they are loved by web agencies, conversion experts hate them. Product pages that focus on picture, price, and a clear call-to-action like a button outperform those with multiple purposes or messages. Elements like being persuasive, intuitive, usable, accessible, and functional lead to higher conversion rates on product pages.