Vertsol Theses 15-21 Powerpoint Slides
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The document discusses how companies need to adapt their communication strategies to the new networked markets enabled by the internet. It notes that the traditional top-down broadcast marketing approaches used in the past, such as ads and brochures, will no longer be effective. Companies must realize that their markets are now globally connected and conversing online, and they need to find ways to directly communicate with customers in a human voice. If companies do not adapt to these new networked conditions, they risk losing opportunities and customers may laugh at their outdated approaches.
Vertsol Theses 15-21 Powerpoint Slides
- 1. The Cluetrain Manifesto: 15-21 Theses Submitted by: Francis Guison OOA VERTSOL
- 2. 15. In just a few more years, the current homogenize "voice" of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court. As the time goes by, naturally people change. The mission of company will change Human to human voice.
- 3. 16. Already, companies that speak in the language of the pitch, the dog-and-pony show, is no longer speaking to anyone. These languages can’t understand by customer. Strategize a new way of speaking language.
- 4. 17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. Companies thinks strategy of marketing are all the same. Online Markets can be access around the world There are different styles of marketing.
- 5. 18. Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity. Companies may lose opportunity in industry Companies don’t realize what are the effectiveness of networked market.
- 6. 19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance. With the power of technology. Internet enable us to communicate Company may lose opportunity if they don’t use all of these properly.
- 7. 20. Companies need to realize their markets are often laughing. At them. Sometimes, company thinks that they offered products and services to the customer effectively. People can easily evaluate the company’s performance. They must review their performance.
- 8. 21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. Lighten up, be nice and cool. Look attractive to customers It’s better way of promoting products / services