Top 10 Concepts on Chapter 8: Identifying Market Segments and Targets
- 1. Identifying Market Segments and Targets Rold ON TIME Top 10 Concepts harold ceasar t. verayo May 2010
- 2. Outline Selecting a Target Market Identifying different types of market Role of Market Segmentation Criteria for Effective Segmentation
- 3. Segmenting Consumer Markets Geographic Demographic Psychographic Product Related Strategies for reaching target markets Market Segmentation Process
- 4. Types of Market Consumer Products Business Products
- 6. Criteria for Effective Segmentation Measurable Promotable Profitable
- 8. Undifferentiated marketing MASS MARKETING
- 10. Concentrated marketing Niche Marketing
- 11. Micromarketing
- 12. Selecting and Executing a Strategy No single, best choice strategy suits all firms Determinants of a market-specific strategy: Company resources Product homogeneity Stage in the product life-cycle Competitors’ strategy
- 13. Stage I: Identify Segmentation Process Stage II: Develop Relevant Profile Stage III: Forecast Market Potential Stage IV: Forecast Market Share Stage V: Select Specific Segment The Market Segmentation Process
- 14. Summary Before a marketing mix strategy can be implemented, the marketer must identify, evaluate, and select a target market. The key to classification is to identify the purchaser and the reasons for buying the goods.
- 15. Market Segmentation: division of the total market into smaller, relatively homogeneous groups No single marketing mix can satisfy everyone. Therefore, separate marketing mixes should be used for different market segments.
- 16. Identifying Market Segments and Targets Rold ON TIME Top 10 Concepts harold ceasar t. verayo May 2010