Chapter 8 Top 10 Questions (with sources)
- 1. Top 10 Questions for Chapter 8: Identifying Market Segments and Targets harold ceasar t. verayo Rold ON TIME
- 2. 1. _____ marketing reflects a growing trend called grassroots marketing. Local Niche Target Micromarketing p.250
- 3. 2. A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits. segment subsegment niche subgroup p.249
- 4. 3. In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers. segment mass niche target p.248
- 5. 4. _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice. Customerization Mass marketing Micromarketing Niche marketing p.252
- 6. 5. In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product. demographic psychographic behavioral geographic p.263
- 7. 6. _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, income, etc. Demographic Geographic Behavioral Psychographic p.255
- 8. 7. A company uses _____ invasion plans to enter one segment at a time. segment-by-segment micro segment counter segmentation target marketing p.271
- 9. 8. A _____ is a set of segments sharing some exploitable similarity. macrosegment supersegment conglomerate selective segment p.269
- 10. 9. In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate. market differentiated full market selective p.269
- 11. 10. With ________ the firms makes a certain product that it sells to several different market segments. market specialization position specialization product specialization differentiated specialization p.269
- 12. 1. _____ marketing reflects a growing trend called grassroots marketing. Local Niche Target Micromarketing p.250
- 13. 2. A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits. segment subsegment niche subgroup p.249
- 14. 3. In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers. segment mass niche target p.248
- 15. 4. _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice. Customerization Mass marketing Micromarketing Niche marketing p.252
- 16. 5. In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product. demographic psychographic behavioral geographic p.263
- 17. 6. _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, income, etc. Demographic Geographic Behavioral Psychographic p.255
- 18. 7. A company uses _____ invasion plans to enter one segment at a time. segment-by-segment micro segment counter segmentation target marketing p.271
- 19. 8. A _____ is a set of segments sharing some exploitable similarity. macrosegment supersegment conglomerate selective segment p.269
- 20. 9. In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate. market differentiated full market selective p.269
- 21. 10. With ________ the firms makes a certain product that it sells to several different market segments. market specialization position specialization product specialization differentiated specialization p.269
- 22. Top 10 Questions for Chapter 8: Identifying Market Segments and Targets harold ceasar t. verayo Rold ON TIME