Market Segmentation
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The document is a presentation on market segmentation, detailing its introduction, types, requirements for effective management, market targeting, differentiation, and positioning strategies. It covers various segmentation methods including demographic, geographic, psychographic, and behavioral approaches, as well as targeting strategies like undifferentiated and differentiated marketing. Finally, it discusses the importance of creating a strong positioning statement and competitive advantages in marketing.
Market Segmentation
- 1. 1 3/3/2014 Principles of Marketing Presentation topic Market Segmentation
- 2. 2 3/3/2014 Market Segmentation Presented to Prof. Sabeeh Iqbal Presented by Ahtasham Khalid M.Sarmad Ameer Mudassir Iqbal Ghulam Murtaza Nokhaiz Butt Ali Hasnain 8191 8176 8189 8160 8173 8197
- 3. 3 3/3/2014 Market Segmentation Presenter name Ahtasham Khalid 8191 Topic Introduction of Marketing Segmentation
- 4. 4 Market Segmentation Introduction Market Segmentation Market Segmentation Target Marketing Levels of Market 3/3/2014
- 5. 5 Market Segmentation Introduction Market Place where customer meet to seller. 3/3/2014
- 6. 6 Market Segmentation Introduction Segmentation A process of making groups. 3/3/2014
- 7. 7 Market Segmentation Introduction Market segmentation A process of dividing market in groups. 3/3/2014
- 8. 8 Market Segmentation Introduction Target marketing Chooses one or more of the segments 3/3/2014
- 9. 9 Market Segmentation Introduction Levels of marketing 3/3/2014
- 10. 10 3/3/2014 Market Segmentation Presenter name M. Sarmad Ameer 8176 Topic Types of Market Segmentation
- 11. 11 Market Segmentation Types Segmenting Consumer Markets Segmenting Business Markets Segmenting International Markets 3/3/2014
- 12. 12 Market Segmentation Types Segmenting Consumer Market 3/3/2014
- 13. 13 Market Segmentation Types Segmenting Consumer Market Geographic segmentation 3/3/2014
- 17. 17 Market Segmentation Types Segmenting Business Markets 3/3/2014
- 18. 18 Market Segmentation Types Segmenting Business Markets Demographically Industry Company Usage size Rate Loyalty Status 3/3/2014
- 19. 19 Market Segmentation Types Segmenting International Markets 3/3/2014
- 20. 20 Market Segmentation Types Segmenting International Markets Multi-domestic Global Strategy or Pan-Regional Strategy 3/3/2014
- 21. 21 3/3/2014 Market Segmentation Types Multi-Domestic Strategy Where every country represents separate segment
- 22. 22 Market Segmentation Types Global or Pan-Regional Strategy Borderless segmentation 3/3/2014
- 23. 23 Market Segmentation Presenter name Mudassar Iqbal 8189 Topic Requirements of Effective Management 3/3/2014
- 30. 30 3/3/2014 Market Segmentation Presenter name Ghulam Murtaza 8160 Topic Market Targeting
- 31. 31 Market Segmentation Market Targeting Evaluating market segments 3/3/2014
- 32. 32 Market Segmentation Market Targeting Target market 3/3/2014
- 33. 33 Market Segmentation Market Targeting Target Market Types Undifferentiated marketing Differentiated Concentrated Micro marketing marketing marketing 3/3/2014
- 34. 34 Market Segmentation Market Targeting Undifferentiated marketing Ignore market segment difference 3/3/2014
- 35. 35 Market Segmentation Market Targeting Differentiated marketing Target several market segments 3/3/2014
- 36. 36 Market Segmentation Market Targeting Concentrated marketing Having a large share in one or few segments 3/3/2014
- 37. 37 Market Segmentation Market Targeting Micro marketing Tailoring products and marketing programs 3/3/2014
- 38. 38 Market Segmentation Market Targeting Micro marketing types Local marketing Individual marketing Choosing a targeting strategy Socially responsible target marketing 3/3/2014
- 39. 39 Market Segmentation Market Targeting Local marketing Individual marketing 3/3/2014
- 40. 40 Market Segmentation Market Targeting Choosing a targeting strategy Socially responsible target marketing 3/3/2014
- 41. 41 3/3/2014 Market Segmentation Presenter name Nokhaiz Butt 8173 Topic Differentiation and Positioning
- 42. 42 3/3/2014 Market Segmentation Differentiation And Positioning Differentiation
- 43. 43 3/3/2014 Market Segmentation Differentiation And Positioning Positioning
- 44. 44 3/3/2014 Market Segmentation Differentiation And Positioning Steps of differentiation and positioning Identifying Possible Value Differences and Competitive Advantages Choosing the Right Competitive Advantages Selecting an Overall Positioning Strategy Developing a positioning statement
- 45. 45 3/3/2014 Market Segmentation Differentiation And Positioning Identifying Possible Value Differences and Competitive Advantages Product differentiation Service differentiation Channel differentiation People differentiation Image differentiation
- 46. 46 3/3/2014 Market Segmentation Differentiation And Positioning Choosing the Right Competitive Advantages steps Important Distinctive Superior Communicable Preemptive Affordable Profitable
- 47. 47 3/3/2014 Market Segmentation Differentiation And Positioning Selecting an Overall Positioning Strategy Value proposition More for more More for the same The same for less Less for much less More for less
- 48. 48 3/3/2014 Market Segmentation Differentiation And Positioning Developing a positioning statement Positioning statement Target segment and need Brand Concept Point of difference
- 49. 49 3/3/2014 Market Segmentation Presenter name Ali Hasnain Topic Conclusion 8197