Video recognition
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Video recognition leverages smartphones to enhance TV interactivity and viewer engagement by allowing access to relevant content related to the program being watched. With a significant portion of the Indian population being mobile users while consuming television, the app seeks to redirect attention back to the main content and capture valuable consumer data. Features include real-time interaction, polls, exclusive offers, and seamless access to additional media, ultimately enriching the viewing experience.
Video recognition
- 2. What is Video Recognition? Video Recognition is the use of a second electronic device by television viewers to connect to a program they're watching. Video Recognition represents an attempt to make TV more interactive for viewers, and help promote social buzz around specific programs. 2nd screen is the REVOLUTIONARY INNOVATION For Your Channel 2
- 3. Why Video Recogntion? • There are 147 millions odd smartphone users in India • Population of India – 1.27 billion as on 2013 • 70% people are addicted to use smartphones or tablets while watching TV • How many of your ads or programs are interactive or action inducing? • Smartphones and Tablets distract viewers & divide their attention • Viewers get content on whatsapp, facebook, twitter or any other platform 3
- 4. Viewers are content hungry Content is scattered and unstructured over internet Viewers look for easy content with specific and focused approach Viewers for no reason would go to smart phones while watching TV – it’s now a habit! 4
- 5. According to a recent study by Microsoft and Wunderman, 69% of multi-screen consumers feel that accessing similar content across different screens makes content more useful, relevant and informative. 5
- 6. 2nd screen provides greater viewer interaction both in real time and on a grand scale around popular TV programs. Networks such as The Discovery Channel are engaging in conversations with viewers and building a growing network of fans. They use it as a platform that enhances the viewing experience and relationship with the viewers The Discovery network manages 70 Facebook fan pages with 40- million fans and 20 Twitter accounts with 2.4 million followers. 6
- 7. The Idea behind the App is to: Redirect viewers attention back to the main TV program or movie by creating a social network with the same interest, rather than losing them to an unrelated distraction like Facebook or whatsapp or any other! Capture crutial user data Analyze the consumer behavior. It can be a great report for getting new advertisers or target advertisers for target audience An opportunity for social listening analytics that goes beyond traditional 7
- 8. Ads can be added by the app content producers using click-through to purchase, providing that additional advertising and merchandise revenue. Thus, a Second Screen Social Network is born for the broadcaster, advertiser, content provider or Production Company Viewers are provided with a value-added experience that enhances your normal TV viewing. And viewers don’t even have to take the additional step of visiting a website or access any content related to the advertisement or the program; it’s provided in a seamless, effortless experience. 8 THIS WILL GO VIRAL…. Viewers are addicted to content on smartphones…. Any content!
- 9. Launch the app and snap an image of the show from the television… Connect to its respective web content instantly. Match 2nd Screen for programs Vote Twitter / facebook Latest Buzz Watch Journey 9
- 10. Launch the app and snap an image of the ad… Connect to multiple options. 2nd Screen in ads
- 12. Process - Poll Click on discount to avail exclusive offers and discounts 12
- 13. 13 Be a part of the show (Online polls, suggestions, reviews, etc.) Higher levels of interaction and engagement Opportunity to get offers and discounts Register for reality shows, offers, etc. Convenient access to information Social Media Connectivity Click on a music video or a movie trailer to download and buy multimedia content (For eg. Songs, wallpapers, videos, etc.). Click on a television advertisement or movie trailer to purchase clothes and accessories. Puzzle Game. OTHER Benefits More Ideations Connect Enjoy Engage Extend Expand
- 14. 14 Open the APP and 2-finger snap • 2 Finger snap feature patented in 165 countries • German Technology • Dedicated secured servers Accessing content Simplified & Glorified Snap and share!! – social buzz Benefits of 2-finger snap: • Easy to focus • Enables quick selection of desired content • Effective solution when the screen is at a distance
- 15. Other Details Please refer the excel file attached with this proposal in the same email. It provides: 1. Commercials along with expected ROI 2. A feature to calculate your ROI based on your inputs, using the drop-down in excel sheet 15