Videocon
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Videocon is an Indian electronics company founded in 1985 that has become one of India's largest, reaching a turnover of Rs 50 billion. It was founded by Nandlal Madhavlal Dhoot and is now led by his sons. Videocon manufactures color picture tubes and glass shells for televisions and competes with companies like Whirlpool, LG, and Samsung. The company aims to improve quality of life through responsible business practices and innovative products, strategies, and technologies. It has pursued global expansion through partnerships and acquisitions.
Videocon
- 2. About Videocon… Videocon founded in 1985, is one of India's youngest companies to touch a turnover of Rs 50 billion. Founder - Late Nandlal Madhavlal Dhoot Sons envisioned Videocon International Ltd. Competitors :- Whirlpool, LG, Samsung & other giants Largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.
- 3. Its mission statement… The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen
- 5. A REFLECTION OF CONTINUITY CHANGE the end: “ To delight and deliver beyond expectation….” the means: “… through ingenious strategy…” “… intrepid entrepreneurship…” “… improved technology…” “… innovative products…” “… insightful marketing…” “… inspired thinking about the future…”
- 8. Tie - ups with global leaders
- 9. Strategic Alliances & Acquisition Multibrand strategy- videocon/akai,1995 Electrolux Kelvinator, Videocon merger in 2006 Videocon: From market leadership to overall brand consolidation Package from Airtel, Videocon, Alcatel Videocon's global strategy
- 10. Understanding videocon with the help of models BCG Matrix Stars (appliances) Question marks (Entertainment) Cash Cows (Oil and Gas division) Dogs (leasing and finance limited)
- 11. Porter’s model
- 12. Why M&A Electrolux deal gives licensing rights to sell global brand 2000 patents of Thomson into Videocon's kitty Global presence Gain economies of scale
- 13. Competitive Advantage Cost of production Largest distributed manufacturing base across India - 12 facilities Managing a complex supply chain Backward integration Taking advantage of policy-friendly locations Wide product portfolio
- 14. Challenges and Criticisms Competition in global CPT market Rapid adoption of LCD technologies Political risk A sharp drop in plasma and LCD prices Issue of breaking new ground in terms of geographies The consumer really is not price sensitive today
- 15. Future prospects Development in the following areas through R&D Plasma Television Multimedia TV Pure Flat Televisions Composite Home Entertainment system To work on better features, better quality & improved reliability with reduced / low prices Go for new segments & start manufacturing mobile handsets and IT hardware
- 16. THANK YOU