Vietnam internet user’s behavior
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The document analyzes internet usage behavior in Vietnam based on data from various sources. It finds that there are over 32 million internet users in Vietnam, most commonly ages 15-24, who spend on average 16 hours per week online. Popular online activities include using social networks, searching, listening to music, and chatting. Social networks are the most popular online platform, with Zing being the largest network in Vietnam. Mobile internet access is also rising, especially among younger users, who use mobile for news, search, messaging and social media. E-commerce is growing as well, though many users remain wary of security when shopping online. Internet usage varies regionally, with higher penetration in metropolitan and tier 1 cities compared to tier 2 cities
Vietnam internet user’s behavior
- 1. Vietnam Internet Users’s Behavior FEBUARY, 2014 MOORE CORPORATION® 2014
- 2. Content Overview Behavior in Social Network Behavior in Mobile Network Behavior in E-commerce Behavior in Regional MOORE CORPORATION® 2014
- 3. 1. OVERVIEW Who are the Users? ◦ There are 32,6 million internet users in Vietnam 2012 (source: VNPT) ◦ Vietnamses users spend average of 16 hours/week online (source: Nielson) MOORE CORPORATION® 2014
- 4. 1. OVERVIEW Who are the Users? Source: eMarketing MOORE CORPORATION® 2014
- 5. 1. OVERVIEW Who are the Users? MOORE CORPORATION® 2014
- 6. 1. OVERVIEW Who are the Users? MOORE CORPORATION® 2014
- 7. 1. OVERVIEW Who are the Users? MOORE CORPORATION® 2014
- 8. 1. OVERVIEW ◦ What are their trends? MOORE CORPORATION® 2014
- 9. 1. OVERVIEW ◦ What are their trends? MOORE CORPORATION® 2014
- 10. 1. OVERVIEW ◦ What are their trends? MOORE CORPORATION® 2014
- 11. 1. OVERVIEW What do they do? The five top activities for Vietnamese users is: Use for news (95%), use a search site (94%), listen to music (77%), search for school or work (68%) and chatting (66%) MOORE CORPORATION® 2014
- 12. 1. OVERVIEW What do they do? MOORE CORPORATION® 2014
- 13. 1. OVERVIEW What do they do? MOORE CORPORATION® 2014
- 14. 1. OVERVIEW ◦ Where do they access? Source: Net-Index MOORE CORPORATION® 2014
- 15. 1. OVERVIEW ◦ Where do they access? Source: Net-Index MOORE CORPORATION® 2014
- 16. 1. OVERVIEW Where do they access? ◦ Althought Vietnamese in general use internet at home the most, but teenagers (15-19) and D, F Class still access in the internet more in coffee shop Source: Net-Index MOORE CORPORATION® 2014
- 17. 1. OVERVIEW Where do they access? ◦ Althought Vietnamese in general use internet at home the most, but teenagers (15-19) and D, F Class still access in the internet more in coffee shop Source: Net-Index MOORE CORPORATION® 2014
- 18. 2. BEHAVIOR IN SOCIAL NETWORK ◦ Social networking is the most popular online activitiy amongst 15 to 24 year olds, with 97% of internet users in this age range using social media. (source: Nielson) ◦ More than three quarter (79%) of Vietnam’s internet users have “liked” or followed a brand, company or celebrity on a social networking site (Source: Nielson) ◦ Vietnam’s largest social networking site is Zing with 6.8 million users (Source: we are social) MOORE CORPORATION® 2014
- 19. 2. BEHAVIOR IN SOCIAL NETWORK Who use Social Network? MOORE CORPORATION® 2014
- 20. 2. BEHAVIOR IN SOCIAL NETWORK Who use Social Network? MOORE CORPORATION® 2014
- 21. 2. BEHAVIOR IN SOCIAL NETWORK Who use Social Network? MOORE CORPORATION® 2014
- 22. 2. BEHAVIOR IN SOCIAL NETWORK What do they do? ◦ Three quarters of VN’s internet users say they do not mind receiving online ads as long as they are relevant to their interests and needs ◦ 18% of online Vietnamese discuss and post their own reviews about brands, products or service. 47% read other people’s comments (source: Nielson) MOORE CORPORATION® 2014
- 23. 2. BEHAVIOR IN SOCIAL NETWORK What do they do? Source: Net-Index MOORE CORPORATION® 2014
- 24. 2. BEHAVIOR IN SOCIAL NETWORK What do they do? MOORE CORPORATION® 2014
- 25. 2. BEHAVIOR IN SOCIAL NETWORK What do they do? MOORE CORPORATION® 2014
- 26. 2. BEHAVIOR IN SOCIAL NETWORK What do they do? MOORE CORPORATION® 2014
- 27. 3. BEHAVIOR IN MOBILE NETWORK Who are the Users? ◦ 15-24 is still the range age use internet mobile the most ◦ There are no much disproportion in region using internet mobile MOORE CORPORATION® 2014
- 28. 3. BEHAVIOR IN MOBILE NETWORK Who are the Users? Source: eMarketing MOORE CORPORATION® 2014
- 29. 3. BEHAVIOR IN MOBILE NETWORK What do they do? The top five activities included Use for news, use a search site, instant messaging, visiting a social network and listen to music MOORE CORPORATION® 2014
- 30. 3. BEHAVIOR IN MOBILE NETWORK What do they do? Source: Cimigo MOORE CORPORATION® 2014
- 31. 3. BEHAVIOR IN MOBILE NETWORK What do they do? MOORE CORPORATION® 2014
- 32. 3. BEHAVIOR IN MOBILE NETWORK Which Apps do users like the most? Source: eMarketing MOORE CORPORATION® 2014
- 33. 4. BEHAVIOR IN E-COMMERCE 58% of online users in Vitenam turn to the internet research information on productes before buying them (source: VCCI) 30 million Vietnamese online users have visited online auction or shopping sites (source: we are social) MOORE CORPORATION® 2014
- 34. 4. BEHAVIOR IN E-COMMERCE ◦ Google stills the most traffic site MOORE CORPORATION® 2014
- 35. 4. BEHAVIOR IN E-COMMERCE ◦ People seem would like to buy online but they’re afraid of sercurity Source: Cimigo MOORE CORPORATION® 2014
- 36. 4. BEHAVIOR IN E-COMMERCE MOORE CORPORATION® 2014
- 37. 5. BEHAVIOR IN REGIONAL Across 12 Cities Metro Tier 1 Tier 2 • Ha Noi • Ho Chi Minh • • • • • • • • • • MOORE CORPORATION® 2014 Hai Phong Da Nang Nha Trang Can Tho Thai Nguyen Thanh Hoa Quy Nhon An Giang Dong Nai Vung Tau
- 38. 5. BEHAVIOR IN REGIONAL ◦ Internet penetration in over country Source: Cimigo MOORE CORPORATION® 2014
- 39. 5. BEHAVIOR IN REGIONAL ◦ There is an strong increasing mobile users in Tier 2 Source: Cimigo MOORE CORPORATION® 2014
- 40. 5. BEHAVIOR IN REGIONAL ◦ There are some differences in areas they use the internet Source: Cimigo MOORE CORPORATION® 2014
- 41. 5. BEHAVIOR IN REGIONAL ◦ Online communication trends in Metro ◦ Social network is more dominant than forum and blogs in Metro Source: Cimigo MOORE CORPORATION® 2014
- 42. Source ◦ ◦ ◦ ◦ ◦ We are social Nielson Cimigo eMarketing Net-Index MOORE CORPORATION® 2014
- 43. THANK YOU MOORE CORPORATION® 2014