Vine presentation
- 1. A Walkthrough CRAF
- 2. What is Vine? Vine is a new social media tool that allows users to share up to 6 seconds of looping video. Think of Vine as “Twitter with video.” Vine is structured like Twitter - Followers/Following system - Likes (Facebook) - Hashtags 2 CRA
- 3. Vine’s Description in App Store “Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” 3 CRA
- 4. A tour of Vine. 4 CRA
- 5. Home Screen Your personal feed. - Posts within your network (your followings) only New post button. Main Menu. 5 CRA
- 7. Explore Page Search function – Users or Tags Editor’s Picks – Great for discovering how people are using Vine. Popular Now – What’s trending? Tag Buttons – View posts by popular tags. 7 CRA
- 8. Activity Page Your interactions with other Vine users. 8 CRA
- 9. Profile Page View your Vine profile. 9 CRA
- 10. Making a new post. 10 CRA
- 11. Making a New Post 1- From the home screen, click on New Post button. 11 CRA
- 12. Making a New Post 2- Press down and hold using your thumb. You will see the green status bar begin to fill. Advanced techniques- Stopmotion. 12 CRA
- 13. Making a New Post 3- Review and confirm your video content. If your video is under 6 full seconds, you will see this screen before the final confirmation page. 13 CRA
- 14. Making a New Post 3- Review and confirm your video content. If your video is 6 full seconds, you will see this screen immediately. 14 CRA
- 15. Making a New Post 4- Add a caption (140+ characters) Add hashtags Add location – Native Foursquare integration Select cross-posting options Click “Done”. 15 CRA
- 16. How does it look on Twitter? As a single Tweet As an expanded Tweet – View natively in Twitter 16 CRA
- 17. How does it look on Facebook? For now, clicking the link will take you to this web page on Vine.co 17 CRA
- 18. How does it look on Facebook? For now, clicking the link will take you to this web page on Vine.co 18 CRA
- 19. Who’s using Vine? 19 CRA
- 20. Short Answer – Everyone. Current Vine users include: Even though it’s still relatively CRAFT Media Digital new, Vine is gaining traction. o Self-promotion (Pollie Awards stopmotion video, That’s because it is a versatile office tour) tool, allowing all types of users CSPAN Field Techs to create and share various o Behind the scenes when types of content. on location (setups) Buzzfeed o Office culture (birthdays, office gags) 20 CRA
- 21. Final Thoughts 21 CRA
- 22. Vine is not for everything. Every idea may not fit into a 6-second loopable video. The First Question: Is Vine the right medium to share this content? 22 CRA
- 23. Vine is very basic. No ability to import pre-existing content into Vine. No ability to edit or modify your video between shooting and posting. You get what you shoot in-app. 23 CRA
- 24. Using Vine in Public Affairs. Remember your audience. Ask the First Question. Additional social media content for an event. New way to promote organizational activities. Stopmotion video detailing an idea or advocacy issue. How would you use Vine for a client? 24 CRA
- 25. Good luck – Have fun! Zach Hanover Zhanover@craftdc.com @zhanover 25 CRA