VINOD KUMAR C V
- 1. I. Vinod Kumar E-Mail: vinodki2007@gmail.com Mobile: 09819049268 SENIOR PROFESSIONAL Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative concepts & strategies, targeting assignments in: Key Account Management / Business Development / Sales & Marketing Industry Preference: Please mention Location Preference: Please mention P R O F I L E S U M M A R Y Multi faceted professional with over 19 years of experience in: ~ Key Account Management ~Business Development ~Sales & Marketing ~Dealer & Distribution Management ~Return on Investment (ROI ~Brand Management • Building channel marketing strategies and managing programs to highlight the strengths of each account and increasing profit levels of dealers for the company • Possess strong market knowledge of existing and potential clients and ensuring business growth opportunities aligned to company’s strategic plans • Providing in-depth analysis of markets, industry trends, competitors and clients to improve strategic planning • Boosting brand identity by implementing branding guidelines on design tools used in creating and disseminating company communication • Identifying niche markets in various regions and new / future services that provided the company with a competitive advantage and improved profitability • Conducting extensive research and analysis of consumer needs, behaviour and buying decisions to evolve Unique Selling Proposition (USP) of the product • Excellent interpersonal, communication and organisational skills in team management and planning O R G A N I S A T I O N A L E X P E R I E N C E Since Feb’02 United Spirits Ltd. (Diageo Group Company) as Area Sales Manager Growth Path Feb’02-Jun’14 Area Sales Manager Since Jul’14 Key Accounts Manager Key Result Areas: • Exploring potential business avenues & managing marketing & sales operations for achieving the business targets; initiating market development efforts and increasing business growth • Identifying latest marketing trends, tracked competitors' activities & provided valuable inputs for fine-tuning sales & marketing strategies • Mentoring a team of 8 executives and managing distributors for primary & secondary functions • Developing accountsof A- grade Restaurants , B-grade Restaurants, Fine n Dines, Permit Rooms, Gymkhanas, Star Hotels & Pubs of Mumbai.(Key Accounts) • Formulating monthly scheme proposals and promotional activities such as spot-sales, brand promotions, display offers, menu card branding, permanent branding • Permit Rooms • Driving permanent branding & brand exclusivity tie- ups with high profile outlets in Mumbai and key institutional outlets in Mumbai.(USL Brands) • Leading the channel partner programme with a team of Dealers, Distributors and Value Added Resellers and ensuring accomplishment of overall revenue profit targets in the assigned region Highlights: • Closed INR 361525340 Crores business deals by coordinating requirements, developing and negotiating contracts; integrated contract requirements with business operations ( Over all achievements in Last F Y) • Managed a brand portfolio worth INR 361525340 Crores Apr’00- Jan’02 Seagram’s India Ltd. (Group Pernod - Ricard), Mumbai as Marketing Executive Key Result Areas: • Ensured increase in market shares by promotions of premium brands • Boosted backlit / front lit visibility in strategic locations in Mumbai • Attained media attention for the company through tie ups Insert photo
- 2. • Steered entire activities of Duty Free Shops • Undertook marketing activities like: o Menu cards with listing made for approx 300 outlets across o Neon hoarding & signage’s installed in premium outlets • Conducted visibility announcement like wobblers, poster, archers and window decorations • Increased the share of throat of Seagram Brands at competitor’s strong outlets Jul’96-Mar’00 Madina Trading & Contracting as a Sr. Sales Executive in Qatar – Doha Growth Path 02-93-05-96 Sales Officer 07-96-03-2000 Executive 04-2000-01-02 Sr. Executive Commenced career with Impact Marketing, location as a Sales Officer from Feb’93- May’96 A C A D E M I C D E T A I L S 2008 M.B.A.(Marketing) from Indian School of Business Management , Mumbai 1992 B.Com.( Costing and Accounting) from Calicut University, Nemmara , Kerala I T S K I L L S • MS Office Suite Date of Birth: 19th April, 1971 Address: Flat No 102, Building No G-8, Phase VIII, New Brahmand Annex, Azad Nagar , Thane – W . Mumbai Languages Known: English, Hindi , Malayalam