This document discusses how organizations in rural communities like Trinidad, Colorado can benefit from using objectives and technology-driven incentives. It suggests that social media, mobile apps, and tools like Foursquare, QR codes, and SkyDrive can help increase revenue, economic development, and engagement. The document advocates assessing existing work processes, identifying objectives, and developing a strategic social media plan to monitor conversations and issues. It also discusses how virtual teams using tools like SkyDrive can increase productivity despite geographical dispersion. Overall, the summary advocates that Trinidad could increase opportunities through greater use of students, social media, technology, and entrepreneurship programs.