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Virtual Worlds




By Mike Danielsen and Terri Ertlmeier
   Industry
   Business Failures
   Business Success
   Training
   Meetings and Collaboration
   Simulation and Prototyping
   How To Get Started
   The two big trends in IT today are Cloud
    Computing and Virtual Worlds (VWs).
     They are similar in that they both rely on client
     server architecture and both rely on the server
     to do the majority of the work.
 Cloud Computing shift our typical
  computing jobs to a server on the internet.
 Virtual Worlds move our communications
  and collaborations to a server on the
  internet.
   In the early days of virtual worlds,
    companies rushed into Second
    Life to market their goods for
    three reasons:
     Over a million people had logged
      into Second Life.
     Over a million dollars a day spent in
      Second Life on virtual goods.
     Free media coverage.
   When they got set up in Second Life they
    learned the following lessons:
     Virtual world sales have nothing to do with real
      world sales.
     Exposure was poor due to sparse population
      density.
     Traditional approaches to marketing do not
      work in Virtual Worlds.
     The entry barrier was difficult for many people.
   Today businesses have found three main
    uses for Virtual Worlds to improve the
    business practices.
     These have little to do with marketing but a lot
      to do with enterprise.
     The three uses are:
      ▪ Training
      ▪ Meetings and collaboration
      ▪ Simulation and prototyping
   Over 200 universities have made a
    presence in Second Life including:
       Princeton
       Rice University
       Pepperdine University
       University of Derby (UK)
       Vassar
       the Open University (UK)
       Harvard
       SUNY
       University of Texas (San Antonio)
       Stanford                            Case Study: Children’s Memorial Hospital Chicago
       MIT                                 Uses Second Life to Conduct Emergency Training
       and many others.                    Posted by Amanda Linden on Oct 7, 2009
   Virtual worlds allow us to meet and collaborate
    in ways that are:
     Effective
     Cost and time saving
     Environmentally friendly
   In the virtual world we mimic face to face
    communications providing greater presence and
    clarity.
   Spatial communications capabilities similar to
    real world are not possible in any other
    telecommunications technology. But because of
    3D audio and visual cues they are present in
    Virtual Worlds.
   Creating product prototypes in the virtual
    world allows one to test concepts and
    gauge human feedback.
     Avatars bring the human factor into
       simulations.
     Virtual prototypes can be developed
       quickly and inexpensively.
   Superior 3D visualization of processes and
    simulations.
     Virtual worlds provide the ability to
       walk through simulations as they are
       occurring.
     Non interruptive testing of solutions
       where real world testing is not possible
       due to costs, scheduling and/or risk.
   http://www.teleplace.com/
   http://www.activeworlds.com/
   http://www.protonmedia.com/
   https://lg3d-wonderland.dev.java.net/
   http://www.forterrainc.com/
   http://opensimulator.org/wiki/Main_Page
   http://work.secondlife.com/en-US/
1.   Go to http://secondlife.com/



2.   Create an account. (avatar)



3.   Download and install viewer



1.   Login to Second Life
   A good computer with:
     2-4 Gigs of RAM
     Good 3D graphics
     High speed internet
     Headset


   Highly recommended:
     Space Navigator
     http://www.3dconnexion.com/3dmouse/spacenavigator.php
   Change your appearance.
   Explore.
   Get stuff (lots of free stuff).
   Meet people and make friends.
   Learn to build and script.
   Set up a place to meet.
   Terri Ertlmeier                               Mike Danielsen
     terri-ertlmeier@comcast.net                   miked1@ameritech.net
     http://twitter.com/TerriErtlmeier             http://twitter.com/MikeDanielsen
     http://www.linkedin.com/in/ertlmeier          http://www.linkedin.com/in/mikedanielsen
       AKA Nevada Beattie in Second Life             AKA Nathan Zetkin in Second Life

                           Brains R Us blog - http://slbrains.blogspot.com/
                           Come visit Brains R Us at http://tr.im/slbrains

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Virtual World Basics

  • 1. Virtual Worlds By Mike Danielsen and Terri Ertlmeier
  • 2. Industry  Business Failures  Business Success  Training  Meetings and Collaboration  Simulation and Prototyping  How To Get Started
  • 3. The two big trends in IT today are Cloud Computing and Virtual Worlds (VWs).  They are similar in that they both rely on client server architecture and both rely on the server to do the majority of the work.  Cloud Computing shift our typical computing jobs to a server on the internet.  Virtual Worlds move our communications and collaborations to a server on the internet.
  • 4. In the early days of virtual worlds, companies rushed into Second Life to market their goods for three reasons:  Over a million people had logged into Second Life.  Over a million dollars a day spent in Second Life on virtual goods.  Free media coverage.
  • 5. When they got set up in Second Life they learned the following lessons:  Virtual world sales have nothing to do with real world sales.  Exposure was poor due to sparse population density.  Traditional approaches to marketing do not work in Virtual Worlds.  The entry barrier was difficult for many people.
  • 6. Today businesses have found three main uses for Virtual Worlds to improve the business practices.  These have little to do with marketing but a lot to do with enterprise.  The three uses are: ▪ Training ▪ Meetings and collaboration ▪ Simulation and prototyping
  • 7. Over 200 universities have made a presence in Second Life including:  Princeton  Rice University  Pepperdine University  University of Derby (UK)  Vassar  the Open University (UK)  Harvard  SUNY  University of Texas (San Antonio)  Stanford Case Study: Children’s Memorial Hospital Chicago  MIT Uses Second Life to Conduct Emergency Training  and many others. Posted by Amanda Linden on Oct 7, 2009
  • 8. Virtual worlds allow us to meet and collaborate in ways that are:  Effective  Cost and time saving  Environmentally friendly  In the virtual world we mimic face to face communications providing greater presence and clarity.  Spatial communications capabilities similar to real world are not possible in any other telecommunications technology. But because of 3D audio and visual cues they are present in Virtual Worlds.
  • 9. Creating product prototypes in the virtual world allows one to test concepts and gauge human feedback.  Avatars bring the human factor into simulations.  Virtual prototypes can be developed quickly and inexpensively.  Superior 3D visualization of processes and simulations.  Virtual worlds provide the ability to walk through simulations as they are occurring.  Non interruptive testing of solutions where real world testing is not possible due to costs, scheduling and/or risk.
  • 10. http://www.teleplace.com/  http://www.activeworlds.com/  http://www.protonmedia.com/  https://lg3d-wonderland.dev.java.net/  http://www.forterrainc.com/  http://opensimulator.org/wiki/Main_Page  http://work.secondlife.com/en-US/
  • 11. 1. Go to http://secondlife.com/ 2. Create an account. (avatar) 3. Download and install viewer 1. Login to Second Life
  • 12. A good computer with:  2-4 Gigs of RAM  Good 3D graphics  High speed internet  Headset  Highly recommended:  Space Navigator  http://www.3dconnexion.com/3dmouse/spacenavigator.php
  • 13. Change your appearance.  Explore.  Get stuff (lots of free stuff).  Meet people and make friends.  Learn to build and script.  Set up a place to meet.
  • 14. Terri Ertlmeier  Mike Danielsen  terri-ertlmeier@comcast.net  miked1@ameritech.net  http://twitter.com/TerriErtlmeier  http://twitter.com/MikeDanielsen  http://www.linkedin.com/in/ertlmeier  http://www.linkedin.com/in/mikedanielsen  AKA Nevada Beattie in Second Life  AKA Nathan Zetkin in Second Life Brains R Us blog - http://slbrains.blogspot.com/ Come visit Brains R Us at http://tr.im/slbrains