Virtuous: Donor Engagement in an Age of Continuous Connection
1 like186 views
Virtuous is an integrated CRM, marketing, and donation platform designed for nonprofits to enhance donor relationships and facilitate personalized engagement. The platform emphasizes the importance of adapting fundraising strategies to meet the evolving expectations of modern donors, who prioritize personalized experiences and trust-building. Key insights highlight a growing need for nonprofits to leverage technology to personalize communication and increase donor retention in a competitive fundraising landscape.
Virtuous: Donor Engagement in an Age of Continuous Connection
- 1. Build lasting relationships with ALL your donors Virtuous is your nonprofit’s integrated CRM, Marketing, and Donation Platform and is designed to help you grow giving and provide a personalized donor experience at scale.
- 2. Marketing Automation & Email Modern marketing software to personalize each donor's journey using automated emails & follow-up. Data-Driven Nonprofit CRM Powerful & easy-to-use donor management software designed to build better relationships. Frictionless Online Giving Embeddable donation & lead forms that are easy to build and designed to personalize each donor's experience.
- 4. The world you’re fundraising in has changed. OLD NEW
- 5. And, continues to change at a rapid pace … OLD NEW
- 6. But, what does this mean for you (nonprofits) … OLD NEW
- 7. Donor Engagement In An Age of Continuous Connection hosted by ... Noah Barnett Director of Research & Insights noahb@virtuouscrm.com (571) 379-2572
- 8. NOAH BARNETT • Husband & father to 3 sons • Curious. Discontent. Hopeful. • Fundraising for 10 years • Spent 6 years running growth at a faith- based humanitarian nonprofit • Research & Insights at Virtuous
- 10. Discovery #1 Today, attention is the most valuable currency.
- 11. Yet, a challenge for nonprofits to earn due to a state of donor complexity. Today’s donors are hyperconnected, live inside personal feeds, and rely on recommendations by friends. Attention is fractured and competition is fierce and ever-growing. Today’s donors want to be part of, not merely give to the causes they care most deeply about.
- 12. Yet, a challenge for nonprofits to earn due to a state of donor complexity. We’re living in a state of fractured philanthropy were donors are giving through a variety of mediums. In our connected world, power and trust has shifted from institutions to individuals. Today’s donors now expect personalized experiences across all areas of of their lives.
- 13. KEY INSIGHT Your supporters expect personalized engagement.
- 15. “We have to devise means of making known the facts in such a way as to touch the imagination of the world. The world is not ungenerous, but unimaginative and very busy.” Eglantyne Jebb Founder of Save the Children
- 16. Discovery #2 Most fundraising tools and tactics we were taught are designed to engage yesterday’s supporter.
- 17. Pre-1950 Community Organized 1950’s Direct Response 2000’s Online Fundraising • Localized • Self-organized • Collaborative • Personal action • Door-to-door • Small meetings • Canvassing 2019 - beyond What Now? • National • Industrial • Undifferentiated • CPR / RFM • Mass mailings • Telefundraising • TV ads • Internet • DRF, but online • Impersonal • CPC / CTR • Email blasts • Display ads • Social spray Each evolution was powered by technology and focused on expanding reach. How should engagement and fundraising shift?
- 18. A Growing Chasm
- 19. A Growing Chasm Value relationships over institutions Expect personalized experiences Want to see the impact of their gift TODAY’S DONOR Only top 100 get a personal touch Use traditional communication No data driving donor connections TODAY’S NONPROFIT 76%of donors churn after their first gift
- 20. The results? According to GuideStar, 50% of U.S. nonprofits—big and small—are failing. In the last 10 years, we’ve seen a drop of 18% in the number of individuals contributing to charities. Each year, nonprofits lose more than half of their donors and 76% of their new donors.
- 22. “Some organizations will thrive from this increased chaos, some will be unprepared, and some will merely fight it and lose.” Seth Godin Marketer, Innovator, Author
- 23. KEY INSIGHT Your fundraising must focus on trust-building.
- 24. Pre-1950 Community Organized 1950’s Direct Response 2000’s Online Fundraising • Localized • Self-organized • Collaborative • Personal action • Door-to-door • Small meetings • Canvassing 2019 - beyond What Now? • National • Industrial • Undifferentiated • CPR / RFM • Mass mailings • Telefundraising • TV ads • Internet • DRF, but online • Impersonal • CPC / CTR • Email blasts • Display ads • Social spray Each evolution was powered by technology and focused on expanding reach. NOW everything is personal and built on trust. How should fundraising shift?
- 25. BEFORE It’s about expanding reach to capture attention NOW It’s about building relationships and trust to earn attention • One-to-many • Mass, blast, spray • Fragmented communications • Personal for few • Direct response transactional • One-to-one • Know, engage, suggest • Multi-channel, one conversation • Personal for ALL • Generosity growth relational
- 26. The Donor Personalization Playbook Personal passions (the WHY) Social & relational connections Wealth & location data Web/email engagement KNOW YOUR CONSTITUENTS AT SCALE Personalized communication Mail, calls, in-person, etc. Less staff time Increased retention AUTOMATE DONOR JOURNEYS Data analytics driven Best next steps for each donor Frictionless giving forms Maximized donations PERSONALIZE GIVING OPPORTUNITIES
- 27. Personalization For Everyone not limited to top 10% DONOR PERSONALIZATION
- 28. Contextual Engagement not mass, blast, or spray DONOR PERSONALIZATION
- 29. Holistic View On Giving not just money DONOR PERSONALIZATION
- 31. Multi-Channel One Conversation not fragmented DONOR PERSONALIZATION
- 32. Collaborative & Networked not linear and mediated DONOR PERSONALIZATION
- 33. Generosity Mobilization not giving management DONOR PERSONALIZATION
- 34. Donor Personalization is helping some nonprofits beat the odds & build lasting relationships.
- 35. Global Hope Network SUCCESS STORY “With tools that create tasks, send automatic emails, and help me make donors feel special bring solutions by adding time in my day.” Daphne Keys Director of Development Adding Virtuous was like adding 10 staff members to our team!
- 36. OneHope SUCCESS STORY “Real time access to rich donor data provides our staff with a better overall understanding of who that person is, which in turn allows us to truly personalize our contact with them whether it’s email, mail, a call or a note." Sheryl Root Partner Database Manager 50%cost savings in staff research and data entry
- 38. Build lasting relationships with ALL your donors Virtuous is your nonprofit’s integrated CRM, Marketing, and Donation Platform and is designed to help you grow giving and provide a personalized donor experience at scale.
- 39. Marketing Automation & Email Modern marketing software to personalize each donor's journey using automated emails & follow-up. Data-Driven Nonprofit CRM Powerful & easy-to-use donor management software designed to build better relationships. Frictionless Online Giving Embeddable donation & lead forms that are easy to build and designed to personalize each donor's experience.
- 40. THE GENEROSITY GROWTH PLATFORM