Vishleshan
- 2. • This case study discuss how McDonald's India managed to buck the trend in a struggling economy, it’s early years &business strategy to get more out of its stores in India. • The case also briefly discuss how McDonald's adopted to locate cultural in India. it’s localization &entry strategy it’s strong supply chain & pricing strategy.
- 3. The first Mcdonald’s started in 15th Apr. 1955 in Chicago. Richard and Maurice McDonalds were pioneers of Mcdonald’s. In Oct 1996 Mcdonald’s open it’s first Restaurant in India. Mcdonald’s had 25,000 Restaurants in 116 Countries.
- 4. Vision – To be the best and leading fast food provider throughout the globe. Mission – To be customer’s favorite place and way to eat and to improve operations to provide the most delicious fast food for customer satisfaction. Value – Provide good quality, services to customer and to have a clean environment.
- 5. Business strategy. Local Adaptation of Culture Recommendation for a sustainable business.
- 6. Strengths 1.Strong brand Name , Image, Reputation 2.Large Market Share 3.Strong Global Presence 4.Locally adapted food menu 5.Huge advertising budget Weaknesses 1.Unhealthy food image 2.High staff turnover 3.Legal action related to health issue Opportunities 1.Increasing demand for healthier food 2.Home meal delivery 3.Changing customer habits and customer group Challenges 1.Trend towards healthy eating 2.Local fast food restaurant chains 3.Law suit against Mcdonald’s 4.Direct Competitor KFC
- 8. Introducing it’s existing offerings to markets other than those that the organization is currently serving. Consider competitor Strengths and Weaknesses and Competitor Retaliation Potential.
- 9. McDonald's competes with fast food chains like Pizza Hut Domino’s Pizza Nirula’s KFC in India Papa John’s
- 10. Sensitivity local taste.(no beef , no pork) Affordable prices. Promoting a family dining experience. Innovative practices (e.g.. - Home delivery)
- 11. McDonalds effectiveness & profitability is obviously well supported by their strong competitive position &market share in their primary product market. McDonald's portfolio of products is well managed &ensures the best fit between the company’s strengths & weaknesses & for offsetting the threats found in it’s competitive environment. The company is thriving as it is both effective and efficient .
- 12. • Mc Wadapav • Free Wi-Fi facilities • Use low fat chees • Use wheat bread instead of Maida bread