Visual communication tutorial 4
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This document discusses visual communication and the image revolution. It covers three perspectives related to images: intention, proximity, and reception. The intention perspective covers the client's goals, message, and context for an image. The proximity perspective examines how the photographer cuts, composes, and conveys meaning through an image. The reception perspective looks at how viewers perceive, experience, and interpret images. The document provides categories for images and outlines factors like amateurism, goals, staging, surroundings, information, explanation, direction, and expression that are important to the image revolution.
Visual communication tutorial 4
- 1. Visual Communication CDG 204 School of graphic design 2014 Lecturer: Miss. Hafiza Wahida Abd Kadir
- 2. chapter 10 IMAGES- 'The camera was my signal for help, nothing more.'
- 3. The Image Revolution • The image is in the middle of a revolution. • Amateurism means – that the general public are increasingly providing the news media with pictures, and companies are producing their own advertising images.
- 4. The Perspective of Intention • This covers the work of the client under three categories: – Goal • The ambitions for the image, for the target group and for the choice of medium. – Message • Instrumental, relational, dramatic or non-dramatic staging. – Context • The surroundings in which the image is reproduced.
- 5. Categories of Image • Informative – Giving the relevant information without value judgements. • Explicative – Explaining an action or course of events. • Directive – Indicating or encourage a certain opinion. • Expressive – Communicating strong feelings using powerful means.
- 6. The Perspective of Proximity • This covers the work of the photographer under three (3) categories: – Cut, where the subject is captured and cut. – Composition, in which the image's line, volume, space, light and colour are composed to form an attractive and orienting whole. – Meaning, the meaning and content that the photographer and the client want to get across using the image.
- 7. The Perspective of Reception • Covers the receiver's or viewer's encounter with the image: – Perception • The eye receives visual stimuli, which are sent on to the brain by the optic nerve. – Experience • Consists of a personal feeling, an assessment of stimuli and processing the impression. – Interpretation • In which the viewer expresses the meaning of the image (in image analysis).
- 8. example of images revolution
- 9. example of images revolution