Visual Content Rule The World
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The document discusses the changing landscape of content consumption, highlighting how consumer behavior has evolved in the digital age with a focus on visual content. It emphasizes the necessity of understanding what motivates consumers, including social norms and identity, to effectively engage them. The speaker stresses the importance of designing content that aligns with these motivations to improve customer experience and drive purchase decisions.
Visual Content Rule The World
- 1. SATURDAY’S CONTENT SOCIETY VISUAL CONTENT RULEs THE WORLD Stefanos Karagos : XP LAIN.co : Design-Lo bb y Forum 2013
- 2. hello! Who Stefanos Karagos Information Alchemist XPLAIN The Leading Content Marketing Agency @karagos xplain.co
- 3. I love facts
- 4. nowadays
- 5. a recession
- 6. Brands are Suffering* *Humans too…
- 14. A World Full of Choices
- 16. C onsumers’ behavior Ha s changed
- 17. Consumer s’ behavior Has changed Tv no longer commands our full attention
- 20. Web is all about Content!
- 21. User g enerated Conte nt! 95%
- 22. TH EY ARE NOT READING
- 23. Attention span time dropped Fro m 12’ to 5” in the Last 7 years! Source: Media Bistro 2011
- 25. We are full of Cra p content
- 26. Content’s impact Customer Experience Satisfaction & Recommendation Visual Content Engagement Conversation
- 27. 81% of consumer purchase decisions primarily influenced by WOM (McKinsey, 2011)
- 28. New me nt al mmarkeel od g tin Of Stimulus First Second Moment of Moment of Truth Truth Pre-shopping | At shelf Experience In-store | In-home In-store Which becomes the next person’s ZMOT
- 29. Content is the King!
- 30. 90% Of information transmitted to the Brain is visual, and visuals are processed 60,000x faster in the brain than text IT’S A VISUAL WORL D! Source: Forester CSO Insights 2012
- 31. visual Content is the King! Only if You Treat it Like a King
- 33. And now what?
- 34. un derstand
- 36. 3f rule forthem funtastic Fuckingawesome
- 37. un derstand
- 38. What mot ivates ppl even Key I Su gg est Focusing On These S Process Motiva tors During The Design
- 39. What motivates ppl Social norms & social approval We do things that we think will be accepted by, and acceptable to, our community and social groups.
- 40. What motivates ppl identity We do things that are aligned with our sense of identity, or how we perceive ourselves.
- 41. What motivates ppl Morals & ethical beliefs We tend to do things that are aligned with our moral judgements and how moral we perceive ourselves to be.
- 42. What motivates ppl reciprocity We tend to do things for others in response to receiving a gift or a favor from them.
- 43. What motivates ppl Task enjoyment We may do a task simply because we enjoy doing it.
- 44. What motivates ppl Present bias We do things that result in immediate gratification rather than waiting around for future benefits.
- 45. What motivates ppl Loss aversion We do things that allow us to avoid the pain of losses, or at least delay losses so they occur in the future.
- 46. My t wo cents advice
- 47. Design With motivation in mind havior it’s import ant to make sure the be gage or activity you’re asking them to en otivators. in aligns with these key m
- 48. if Want to survive
- 49. if Want to success
- 50. go if
- 51. go unique
- 52. 80% of CEOs Believe that Users have Great Experience with their Products. Source: BCG 2011
- 53. 80% of CEOs Believe that Users have Great Experience with their Products. 8% Only of the Users believe so. Source: BCG 2011
- 54. go Out of the noise
- 55. isual Under the right context
- 56. Thank u! Contact Us: XPLAIN.co LetsRock@xplain.co UK | Germany | Switzerland | Greece | Cyprus | Romania | Turkey | Bahrain