Visual Rhetoric 4
Download as PPTX, PDF1 like862 views
This document provides instructions for a student assignment to design a new logo and uniforms for the Cleveland Browns. It includes details like delivering final assets like the logo in black and white and color versions, an image of a helmet with the logo, uniform sheets in the chosen colors, and short write ups. It also discusses reviewing logo design rules and tips, with an example of 10 rules like making the logo identifiable and question-posing. The document teaches techniques for replicating a poster design and assigns related theoretical readings to review for the next class.
Visual Rhetoric 4
- 2. 1)Icebreaker of power 2)The logo assignment 3)Logos– not logos, but more than one logo 4)Some Design Fun
- 3. Icebreaker: What’s your favorite logo? Dr. Phill favors:
- 4. Your first major assignment is going to be to create a logo for the Cleveland Browns Let’s jump over to Canvas and look at that assignment, then we’ll talk it through a bit more.
- 5. Project: new Cleveland Browns logo and uniforms
- 16. • *new* Logo • New uniform design (home and away, at least– feel free to do variants– you could even do holiday specific, if you wanted, like X-mas, or Halloween, or something) • You can add two colors, but either orange or brown must still be your base Remember your criteria
- 17. When we’re all done, you’ll give me • Black and white logo • Color logo • Image of helmet with logo • Two (or more) uniform sheets with colors • A 500 word writer’s memo • A 250 word “pitch” letter to Browns ownership
- 20. The reading. 10 logo rules
- 21. 1) Answer who, what and why.
- 23. 2) Identify, don’t explain.
- 27. 4) Be Seductive.
- 29. 5) Make mnemonic value
- 31. 6) Pose a question.
- 33. 7) Design for longevity.
- 34. 7) Design for longevity.
- 35. 8) Make the logo the foundation of a system.
- 37. 9) Design for a variety of media.
- 39. 10) Be strong.
- 41. Design time. For your second design task, I want you to sort-of replicate the Shepherd Fairey Obama Poster. I’m going to open Photoshop and show you some tricks that should enable you to do that.
- 44. No class Monday. Take your hour and fifteen minutes of class and relax– honor the Labor Day. For Wednesday: Read: Barthes, Benjamin, Kress, Wysocki We’ll talk theory