Visualization assignment(formatted)
- 1. Template Created By – Ved Prakash Mishra Inflight Insights Why Do People Buy In The Sky? Ved Prakash Mishra April 7, 2018
- 2. Template Created By – Ved Prakash Mishra Inflight Value for Money Perception 5% 16% 30% 22% 27% Poor (1) (2) (3) (4) Excellent (5) 2 Top 2 boxes 49%
- 3. Template Created By – Ved Prakash Mishra Global Inflight Sales 30% 16% 15% 12% 10% 8% 8% Fragrances & Cosmetics Wines & Spirits Fashion & Accessories Tobacco Goods Watches, Jewellery & Fine Writing Electronics, Gifts & Other 3
- 4. Template Created By – Ved Prakash Mishra Destination of Purchase 49% 47% 52% 46% 52% 45% 50% 29% 31% 28% 28% 30% 32% 29% 15% 17% 13% 19% 13% 14% 15% 6% 5% 7% 7% 6% 9% 6% Total Male Female Millennials Older Business Leisure For myself As a gift To share / split with others On request 4
- 5. Template Created By – Ved Prakash Mishra Level of Planning 5 54% 43% 39% 38% 35% 32% 29% 26% 23% 18% 13% 19% 23% 27% 31% 16% 24% 24% 29% 29% 40% 24% 14% 26% 21% 12% 21% 24% 24% 22% 24% 17% 30% 6% 1% 8% 8% 11% 9% 12% 8% 11% 6% 4% 3% 6% 8% 7% 2% 6% 3% 7% 3% 4% 9% 5% 12% 12% 11% 11% 6% 15% 15% Confectionery Alcohol Tobacco Jewellery &… Skincare Electronics I bought completely on impulse Planned to buy something in the category without any specific idea Planned to buy something in the category and had some ideas of the type of product wanted
- 6. Template Created By – Ved Prakash Mishra Destination of Purchase 6 3% 16% 35% 44% 51% 51% 54% 54% 56% 58% 64% 75% 67% 28% 19% 25% 23% 30% 33% 22% 25% 24% 13% 8% 22% 30% 16% 17% 8% 11% 10% 14% 12% 9% 9% 15% 7% 8% 9% 8% 2% 12% 3% 1% Toys Tobacco Jewellery & Watches Skincare Make-Up Alcohol For myself As a gift To share / split with others On request
- 7. Template Created By – Ved Prakash Mishra Purchase Triggers 7 1 2 3 Souvenir valueExclusives / different products Good value Duty free Exclusive
- 8. Template Created By – Ved Prakash Mishra Promotions 8 27% 25% 48% Yes, I only bought products on Promotion in this category Yes, some of the products I bought in this category were on Promotion Did you buy any product on promotion? Net promotion 52%
- 9. Template Created By – Ved Prakash Mishra Purchase Triggers 9 4 5 6 ConvenienceSelf-indulgenceIdeal gift
- 10. Template Created By – Ved Prakash Mishra Price Comparisons 10 21% 21% 14% 9% 39% Yes, with the prices in Duty Free shops at airports Yes, with prices in downtown stores Yes, with prices on the Internet Yes, with prices on other Airlines Net compared 61%
- 11. Template Created By – Ved Prakash Mishra Inflight General Satisfaction 11 52% 51% 49% 48% 40% 39% 35% Overall satisfaction Range of products suitable for gifting Range of affordable products Range of luxury products Range of products related to… Variety & range of products offered Uniqueness of products/services… Top 2 Boxes : % of respondents who answered 4 or 5 on a 5-points scale
- 12. Template Created By – Ved Prakash Mishra Price Comparisons 12 18% 20% 29% 17% 23% 14% 22% 20% 21% 21% 20% 22% 17% 13% 14% 14% 17% 12% 10% 5% 12% 6% 7% 7% 33% 43% 24% 42% 33% 45% Millennials Older Business Leisure Male Female Yes, with the prices in Duty Free shops at other airports Yes, with prices in downtown stores Yes, with prices on the Internet Yes, with prices on other Airlines
- 13. Template Created By – Ved Prakash Mishra DF Exclusives 13 26% 24% 50% Yes, I only bought unique / DF Exclusive products in this category Yes, some of the products I bought in this category were unique / DF Exclusive products Net bought DF exclusives 50%
- 14. Template Created By – Ved Prakash Mishra14 More emotional, modern, interactive & visual appealing Understand and target millennials Communicate on multiple touch points Engage through digital inflight marketing
- 15. Template Created By – Ved Prakash Mishra Reasons for not Buying 15 58% 47% 42% 41% 35% I prefer to test the products before I prefer to buy in DFS at airports It is too expensive If I compare prices with other shops there is no benefit 46% 43% 42% 38% 37% I prefer to buy in DFS at airports It is too expensive If I compare prices with other shops there is no benefit The items I would like to buy are not available
- 16. Template Created By – Ved Prakash Mishra16 Recommendations
- 17. Template Created By – Ved Prakash Mishra17 Offer more unique & travel related products Provide inspiring & Creative gifting items Offer more items with a local touch Duty free Exclusive
- 18. Template Created By – Ved Prakash Mishra18 Q / A
- 19. Template Created By – Ved Prakash Mishra Thank You 19